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Your Guide to Must-Have Marketing Software Tools
Looking for a way to maximize your marketing channels, and make things easier in the process? Here are all the best marketing software tools to help make it happen
If you're in marketing these days, you're likely using at least one software tool.
Depending on the specific business, you may be looking for an email marketing platform, focusing on increasing websites visitors, or improving your customer experience and conversion rates.
Or, all of the above.
No matter what your marketing strategy entails, having the right marketing software can save you time and stress.
How do you know which marketing technology will work best? Every marketing team is built differently. But no matter your size or industry, our comprehensive software list has you covered.
We’re always looking for tools that help make marketing and project management easier – and we want to pass our findings on to you. Below, you’ll find the top marketing software tools categorized for every business need. Click through to create the best digital software stack for your team.
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Customer Loyalty Programs
Running a rewards program? Customer loyalty software offers automation and tracking to make it a success
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Influencer Marketing Tools
Influencers help promote your brand. Use these marketing solutions to make the most of this word of mouth
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Brand Ambassador Software
Easily find mentions of your brand on social media platforms, and recruit and manage your perfect brand ambassador
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Online Reputation Management Software
Bands need to manage their reputation. These marketing analytics can help
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NPS Software Programs
Monitoring customer experience and customer data is essential. An NPS survey software makes it much easier
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Scheduling Software
Lighten your calendar by integrating a real-time customer scheduling tool, complete with autoresponders
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Marketing Automation Software
From outreach to follow-ups, here are the best automation platforms
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Brand Mention Tools
Think of a brand mention tool as your ears online – the marketing technology alerts you every time you’re mentioned
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Advocate Marketing Software
Use customer data to reach your best leads across marketing channels
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Digital Marketing Software
Complement marketing campaigns with digital marketing tools that cover A/B testing across every marketing channel
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Help Desk Software
Lighten the load of your customer support or technical support team with one of these trusted help desk tools
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B2B Lead Generation Tools
This list can help every step of your B2B lead generation process, whether you’re a small business or large corporation
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Online Marketing Tools
From mobile marketing to social media management, these tools help you rise above competition
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SaaS Lead Generation Software
Find the right solution to manage lead and sales data throughout your team
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Referral Program Software
Empower your customers to refer their friends and family with these robust referral program tools
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Tools to Generate Sales
Increase conversion rates and optimize your lead management, with these seven key tools to get you started
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Customer Reference Software
Customer reference software helps your brand, while keeping happy customers
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Affiliate Marketing Software
See our list of the best affiliate marketing software tools to fit every business need
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Sales Tools
How do you find the best sales tools for your business? We list the top ones for every step in your sales funnel
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Email Marketing Software
Search our list of free and paid email marketing tools, complete with email templates and email campaign functions
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Create Social Media Graphics
We list the top social media graphic tools that don’t require any training
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Content Marketing Tools
What’s in a content marketer’s toolkit? We analyze the specific content tools marketers are using to reach their goals
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Customer Success Software
With customer success comes business success. This software helps you achieve both, with important insights
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Webinar Software Platforms
A memorable webinar starts with the right software. These webinar platforms can maximize efforts and results
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Free Social Media Management Tools
Managing social media takes a lot of work. We bring you the top (free!) management tools that make it easier
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