What counts as a channel partner, and how can a channel partner program benefit your business? How to build a channel partner program? What steps should you take to set it up for success? Our guide will cover everything you need to know and more.
The dark funnel refers to buyer’s journey touchpoints that are difficult or impossible to track. Find out how to shed light on the dark funnel and create more conversions.
Learn the different types of employee referral bonuses, and how you can use them to encourage employees to grow your employee base and customer base.
Affiliate abuse can hurt your bottom line if it goes undetected. What counts as affiliate abuse or affiliate fraud, and how to stop it? Learn the most common types of affiliate abuse, and strategies for identifying and preventing it.
Brand champion marketing is a very useful tool to help generate fresh leads and new sales. Read this guide to learn more about the benefits of brand champions, the different types, and how to leverage them successfully to build your brand.
Learn why employee advocacy is so powerful for your marketing and employee engagement. Also, learn the different types of employee advocacy, how to set up a successful employee advocacy program, and the relevance of employee advocacy software solutions.
What are the best practices for finding affiliates, setting commissions and more? These affiliate marketing best practices will help you set your business up for affiliate program success.
Is social media lead generation worth the time investment, or should you spend more time elsewhere to generate leads? Find out what 204 experts think, plus learn 17 expert tips for how to productively and effectively drive leads from social.
To start an affiliate program, you can either use affiliate software or go through an affiliate network. We’re covering the essential features of each, so you can decide which is best for running your own affiliate program.
NPS surveys are simple to use for companies and customers. But what about their shortcomings? Find out the advantages and disadvantages of using NPS surveys, according to 49 experts.
This fast and easy guide covers everything you need to know about peer-to-peer marketing, including why it’s important, and key steps to make it work for you. Plus, 3 real-life examples.
You’re more likely to use buyer personas if they accurately capture your audience. We share what to include (and what to leave out) of effective buyer personas.
