User-generated content is a powerful tool because consumers trust the recommendations, opinions, and perspectives of their peers. But what are the best ways to gather and promote UGC? 50 marketers weigh in.
What makes a good landing page? 55 marketers explain what has helped them in creating a converting landing page.
What is an NPS score and how do you use it? Guest author, Lauren Pope, covers what it is and why NPS should matter to you.
Everyone wants a good review. But how can a business focus on getting positive reviews to flow in? Guest author, McCall Robison talks about a few tricks that can help.