Category: Marketing

14 Proven B2B Marketing Strategies For Business Growth

In the modern B2B purchasing landscape, the buyers have control. A single purchasing decision involves multiple buyers, who demand personalization and conduct detailed research. Learn B2B marketing strategies crafted to convince these buyers.

/ September 5, 2019

How to Use Reciprocity in Marketing and Grow Your Business

What is the principle of reciprocity? How does it work, and how can you use it to benefit your marketing efforts? Let's dive in.

/ August 30, 2019

42 Marketers Share Tips on Generating and Monitoring Reviews of Your Business

What are the best ways to encourage customers to leave positive reviews, and how can you monitor your brand’s reputation as reviews come in? 42 marketers share their insights.

/ August 29, 2019

What is Social Marketing? (With 7 Stellar Examples)

Instead of selling a product or service, social marketing "sells" a behavior that benefits society, by offering compelling reasons for an audience to change their behavior. Let's examine what social marketing is in detail, with some stellar examples.

/ August 28, 2019

16 Marketers Share Their Tips on Choosing Help Desk Software

16 marketers share the top factors that led them to choose their help desk software, and how their favorite help desk software has maximized their productivity, to aid you in choosing a help desk software program.

/ August 21, 2019

Referral Fees: Best Practices for Success

What is a referral fee, and how can your business benefit from one? How do you calculate an ideal referral fee amount or percentage? Learn referral fee fundamentals and best practices.

/ August 19, 2019