Category: Marketing
Driving B2B Word Of Mouth: 52 Marketers Share Their Stories of B2B Referrals
If you’re a B2B business, what can you do to drive valuable referrals, and take advantage of word-of-mouth as a channel? 52 business professionals share why they recently referred B2B businesses to others; pick up tips from their stories.
The Difference Between Differentiated Marketing, Concentrated Marketing, and Undifferentiated Marketing
There are three different target market strategies you can implement - Differentiated, Concentrated, and Undifferentiated. Learn the differences so you can select the right strategy for your business.
Channel Partner Incentive Program Ideas to Energize Partners
What are channel partner incentives, and what are their benefits? What are the best rewards to use to incentivize partners, and what are best practices for running a channel partner incentive program? We've got the answers here.
The Epic B2B Lead Generation Software List
This list of B2B lead generation software can help with every step of your lead generation process. By utilizing these tools, you can turn your B2B marketing strategy into a lead generation machine.
Starting Your SaaS Referral Program
Are you part of a Saas company? Learn how starting a Saas referral program can help you generate more leads
5 Myths About Marketing Automation That Can Be Misleading
Not everyone is on board with marketing automation. Here are 5 common myths, and why those myths should be debunked.