Category: Marketing
8 Things to Include in Your Channel Partner Agreement
Before partnering with another business, it's a good idea to understand how that business can promote your products and services. And to make sure the partnership goes smoothly, we'll teach you everything you need to know about creating a channel...
54 Marketers Share Their Top SaaS Lead Generation Strategies
If you work for a SaaS company and are looking for the best ways to generate quality leads, cold emails and untailored ads won’t get you very far. Rather, as Forrester reports, anywhere from 66-90% of a customer’s journey is...
Marketing Jargon Made Simple: Explaining Popular Marketing Terms
Marketing jargon might seem complicated, but it doesn’t have to be. Instead of a list of long-winded marketing term explanations, we’ve created easy-to-understand definitions for the most popular marketing jargon used today. Let's get started. Marketing jargon by categories Before...
B2B Content Promotion Strategies: 91 Marketers Share Their Tips (Pt 2)
Even if you spend valuable hours creating a high-quality piece of B2B content, that content won’t do you much good if you don't properly promote it. In this second part of our B2B content marketing round-up, 91 marketers share unique,...
B2B Content Marketing Best Practices: Tips From 91 Marketers (Pt 1)
91 marketers share best practices for content creation in part one of our B2B content marketing round-up. You're sure to find insights you can use!
7 Tech Trends that Could Impact Customer Service
Tech can help you grow your organization. Here are 7 tech trends that can play a role in your customer service and ultimately your growth.