
How to Run an Employee Referral Program (For Hires Or Customers)
Employee referral programs aren’t just for hiring. Learn how the right program can encourage employees to refer top talent or bring in new customers.

Employee referral programs aren’t just for hiring. Learn how the right program can encourage employees to refer top talent or bring in new customers.

Brand ambassador, affiliate, or customer referral? Compare how each works and pick the program that fits your business.

See examples of paid, owned, and earned media, and learn when to use each. Plus how word of mouth fits across all three channels.

Channel partner incentive programs motivate resellers, distributors, and partners to sell more of your product. Types, benefits, and how to run one.

Affiliate, partner, and referral programs each capture word of mouth differently. Here’s how they compare and which fits your business.

9 email blast examples from real brands, broken down so you can copy what works and skip what doesn’t.

Social currency is the deposit you make before you can ask for a referral. Here’s how to build it, and why it compounds over time.

Learn whether your membership business is ready for a referral program, why members make great advocates, and how to run one that keeps rolling.

See how 4 solar companies turn happy customers into a steady source of warm leads — plus how to build a referral program that runs itself.

A program doesn’t create word of mouth. It captures it. Compare 7 types of word-of-mouth marketing and pick the channel that fits.

Pragmatic marketing builds products customers actually want. Get the 5-step framework, real examples, and how it stacks up against agile.

The 5 levels of relationship marketing, from basic to partnership, with real examples at each level. See where you are and what to do next.