Category: Marketing

AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?

Pirate metrics (AARRR metrics) are widely accepted as the five most valuable metrics for any startup to focus on, analyze, and monitor. These metrics effectively measure your company's growth, and are practical and straightforward to implement.

/ November 18, 2019

Quick Tips On How To Improve Your Lead Generation

Are there easy wins for increasing lead generation? Yes, but you'll still have to put in a little elbow grease for it to work. Here are things that can help you encourage lead generation.

/ November 14, 2019

8 Step Framework to Get More Customer Referrals [55+ Examples]

One of the most effective sources of new business is getting customer referrals. Follow this 8-step framework to generate more customer referrals for your business (over 55 examples inside!)

/ November 7, 2019

5 Tips to Create a Seamless Website Experience to Increase Conversions

Consumers are going to find your business online and often judge it by its website’s speed and performance. Here are tips to create a seamless website experience for all users.

/ October 31, 2019

In-House or Freelance Writers? 53 Marketers Share Their Thoughts

What type of content writer is the better choice for your business---hired employees who serve as your in-house writers, or independent freelancers? Or is the real answer a balance between both types of writers? 53 marketers weigh in.

/ October 31, 2019

Digital Marketing Software: Landscape Of the Top Tools

This list of digital marketing software covers all major categories of digital marketing. These tools can be valuable for any company, regardless of your size -- freeing up precious time for your team to focus on more useful tasks, like...

/ October 30, 2019