The Best Resources for B2B Sales & Marketing

18+ B2B strategies and tools

If you’ve had experience in B2B sales and marketing, you know it’s vastly different from B2C businesses. If you haven’t, our resources below will help you every step of the way.

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The Best Resources for B2B Sales and Marketing 1The end goal of every sales and marketing effort is a satisfied customer. The difference, however, is which customer you cater to.

Whereas B2C companies generally target a broad audience of individual consumers, B2B sales focus on a specific sector of businesses.

And depending on the type of company and customer, there’s a specific B2C or B2B sales and marketing strategy that works best.

Below, we share with you the best resources for B2B sales and marketing. With longer sales cycles and relationship-building, landing a B2B client can often require more patience and persistence.

But with our selection of articles, covering everything from B2B sales strategies to lead generation techniques, you can build an effective strategy to bring in more business.

Starting With B2B Sales

B2B sales refers to any sale made between two businesses. It’s often a longer, more complex process with multiple decision-makers involved. This section goes over the basics of B2B sales.

How to Develop a Powerful, Effective B2B Sales Strategy

Jumping into sales can be challenging without a strategy in place. Learn how to create one using our ultimate guide to creating a B2B sales strategy.

How to Improve Your B2B Sales Follow-Up Process

The B2B sales cycle is longer and more drawn out – which means there’s a lot of focus on sales follow up. Learn how to perfect this important step in the process.

8 Things to Include in Your Channel Partner Agreement

If you’re about to enter into a partnership with another company, you’ll probably need a channel partner agreement. Here are the essential things it should cover. 

B2B Sales Teams

B2B sales is a complex process – especially without the right resources. Discover all the necessary roles and skills required for successful B2B sales team.

B2B Sales Skills: What You Need to Close Deals

Like most businesses, B2B is driven by sales. If you want an all-star sales team that delivers customers, here are seven skills they should master.

71 Best Team Sales Enablement Tools

Imagine boosting your B2B sales with just a few easy additions. Discover the B2B sales enablement tools that can make that happen.

Sales Operations Demystified: What, Why, and How

Sales operations may not be at the forefront, closing customers and deals. However, they are the backbone of your entire sales system. Learn about this essential arm.

Basics of B2B Inside Sales (And When to Use It)

B2B inside sales is a type of selling done through remote methods. Also referred to as virtual sales or remote sales, B2B inside sales is a relatively new method with massive potential.

How to Hire the Right Outsourced Sales Development Agency

B2B sales outsourcing is a consideration for many growing businesses. And if done correctly, they can help increase sales, lower costs, and actually reduce risk.

How to Create a Winning Sales Plan [+ Free Template]

With the right steps, relevant data, and this article, you’ll be able to create an effective sales plan to give everyone on your team a clear picture of the road that lies ahead.

B2B Sales Incentives: A Creative Way to Motivate Your Sales Team

The B2B sales incentives a company offers can make a big difference in their team’s performance. Here are the top incentives that boost motivation and the bottom line.
B2B Marketing Strategies

As businesses need to continuously evolve, so does your B2B marketing strategy. Learn the top techniques, tools, and expert tips to make sure your B2B marketing strategy is up to date.

14 Essential B2B Marketing Strategies For Growth In 2020

Marketing is focused on generating, securing, and converting leads. B2B marketing strategies, however, require a specific approach. Learn 14 essential B2B marketing strategies here.

5 Marketing Tools to Gain Business Referrals

Once your B2B has a solid strategy in place, it helps to have B2B marketing tools to put your plan in place. We give you five marketing tools to engage customers online.

61 B2B Referral Marketing Statistics

Have you been considering a B2B referral marketing program, but still not sure about making the leap? We give you 61 statistics and quotes proving how beneficial it can be.

Email Marketing Best Practices for Lead Generation

Email has been a popular way to communicate directly with your market. But with the number of messages being sent out each day, how can you stand out? We cover the best practices in B2B email marketing.

66 Marketers Share Their Social Media Lead Generation Tips

Social media serves as a great marketing tool, allowing you to showcase your business to a targeted market. Learn tips from marketing experts for your own B2B social media strategy.

B2B Content Marketing Best Practices: From Creation to Promotion

Over 90 marketers share best practices for content creation one of our comprehensive B2B content marketing round ups

9 Strategies for Creating Successful B2B Incentive Programs

Are you using a B2B marketing strategy without any channel incentives? Consider rewarding your partners with an effective B2B incentive program.
B2B Lead Generation

Lead generation occurs early in the marketing and sales process. It starts from the very first sign of customer interest. We explore the B2B lead generation strategies that matter most to your bottom line.

Proven B2B Lead Generation Techniques That Work

B2B lead generation is focused solely on the first step of the sales funnel – collecting a potential customer’s information to help make a a sale. Here are the top B2B lead generation strategies proven to work.

The Epic B2B Lead Generation Software List

From live chat and email marketing to website lead capture and landing pages, we put together an epic list of B2B lead generation software tools.

B2B Referral Program Best Practices

Referrals are frequently the first step in a successful B2B sales pipeline. With the right plan and strategy, a B2B referral marketing program can reap benefits for your business.

10 Key B2B Marketing Influencers You Need To Follow

If you’re a B2B marketer, you might be looking for some inspiration for your next B2B referral program or lead generation campaign. These top 10 B2B marketing influencers have a lot to share.