The Best Resources for B2B Sales & Marketing
The end goal of every sales and marketing effort is a satisfied customer. The question, however, is who is your customer?
Whereas B2C companies generally target a broad audience of individual consumers, B2B companies focus on other businesses.
And depending on the type of company and customer, there’s a specific B2C or B2B sales and marketing strategy that works best.
Below, we share with you the best resources for B2B sales and marketing. With longer sales cycles and relationship-building, landing a business-to-business client can often require more patience and persistence.
Starting with B2B Sales
B2B Sales Teams
Sales operations may not be at the forefront, closing new customers and deals. But they’re the backbone of your entire sales system. Learn about this essential B2B sales arm.
B2B Marketing Strategies
Marketing is focused on generating, securing, and converting leads. B2B marketing strategies, however, require a specific approach. Learn 14 essential B2B marketing strategies here.
B2B Lead Generation
From live chat and email marketing to website lead capture and landing pages, we put together an epic list of business-to-business lead generation software tools.