The Best Resources for B2B Sales & Marketing
18+ business to business strategies
If you’ve had experience in B2B sales and marketing, you know it’s vastly different from B2C sales. If you haven’t, our resources below will help you every step of the way.
The end goal of every sales and marketing effort is a satisfied customer. The question, however, is who is your customer?
Whereas B2C companies generally target a broad audience of individual consumers, B2B companies focus on other businesses.
And depending on the type of company and customer, there’s a specific B2C or B2B sales and marketing strategy that works best.
Below, we share with you the best resources for B2B sales and marketing. With longer sales cycles and relationship-building, landing a business-to-business client can often require more patience and persistence.
Starting With B2B Sales
B2B sales refers to any sale made between two businesses. It’s a longer, more complex decision-making process. This section goes over the basics of business-to-business sales.
The B2B sales cycle often takes much longer to reach a buying decision – which means there’s a lot of focus on follow up. Learn how to perfect this important step in the process.
If you’re about to enter into a partnership with another company, you’ll probably need a channel partner agreement. Here are the essential things it should cover.
B2B Sales Teams
B2B sales is a complex process – especially without the right resources. Discover all the necessary roles and skills required for successful business-to-business sales team.
Sales operations may not be at the forefront, closing new customers and deals. However, they are the backbone of your entire sales system. Learn about this essential B2B sales arm.
B2B inside sales is a type of selling done through remote methods. Also referred to as virtual sales or remote sales, B2B inside sales is a relatively new method with massive potential.
Business-to-business sales outsourcing is a consideration for many growing or small businesses. And if done correctly, they can help increase sales, lower costs, and actually reduce risk.
With the right steps, relevant data, and this article, you’ll be able to create an effective B2B sales plan to give everyone on your team a clear picture of the road that lies ahead.
B2B sales incentives can make a big difference in a sales rep’s performance. Here are incentives that boost motivation and the bottom line.
As businesses need to continuously evolve, so does your business-to-business marketing strategy. Learn the top techniques, tools, and expert tips to make sure your B2B marketing strategy is up to date.
Marketing is focused on generating, securing, and converting leads. B2B marketing strategies, however, require a specific approach. Learn 14 essential B2B marketing strategies here.
Once your B2B has a solid strategy in place, it helps to have business-to-business marketing automation tools to see your plan through. We give you five tools to engage B2B customers online.
Have you been considering a new B2B referral marketing program, but still not sure about making the leap? We give you 61 statistics and quotes proving how beneficial it can be.
Email has been a popular way to communicate directly with your market. But with the number of messages sent each day, how can your business-to-business message stand out?
Social media serves as a great marketing tool, allowing you to showcase your business to a target audience. Learn tips from experts for your own B2B social media strategy.
Does your B2B marketing strategy offer any channel incentives? Consider rewarding your partners with an effective business-to-business incentive program.
Lead generation occurs early in the marketing and sales process. It starts from the very first sign of customer interest. We explore the business-to-business lead generation strategies that matter most.
B2B lead generation is focused on the first step of the sales funnel – collecting a potential customer’s information and starting the buying process. Here are the top B2B lead generation strategies.
From live chat and email marketing to website lead capture and landing pages, we put together an epic list of business-to-business lead generation software tools.
Referrals are a popular tool used by successful business-to-business marketing teams. With the right strategy, a B2B referral program can reap benefits for your business.
If you’re a B2B marketer, you might be looking for some inspiration for your next B2B referral program or campaign. These top 10 business-to-business marketing influencers have a lot to share.