The Best Resources for B2B Sales & Marketing
18+ B2B strategies and tools
If you’ve had experience in B2B sales and marketing, you know it’s vastly different from B2C businesses. If you haven’t, our resources below will help you every step of the way.
The end goal of every sales and marketing effort is a satisfied customer. The difference, however, is which customer you cater to.
Whereas B2C companies generally target a broad audience of individual consumers, B2B sales focus on a specific sector of businesses.
And depending on the type of company and customer, there’s a specific B2C or B2B sales and marketing strategy that works best.
Below, we share with you the best resources for B2B sales and marketing. With longer sales cycles and relationship-building, landing a B2B client can often require more patience and persistence.
Starting With B2B Sales
B2B sales refers to any sale made between two businesses. It’s often a longer, more complex process with multiple decision-makers involved. This section goes over the basics of B2B sales.
If you’re about to enter into a partnership with another company, you’ll probably need a channel partner agreement. Here are the essential things it should cover.
B2B Sales Teams
B2B sales is a complex process – especially without the right resources. Discover all the necessary roles and skills required for successful B2B sales team.
With the right steps, relevant data, and this article, you’ll be able to create an effective sales plan to give everyone on your team a clear picture of the road that lies ahead.
As businesses need to continuously evolve, so does your B2B marketing strategy. Learn the top techniques, tools, and expert tips to make sure your B2B marketing strategy is up to date.
Lead generation occurs early in the marketing and sales process. It starts from the very first sign of customer interest. We explore the B2B lead generation strategies that matter most to your bottom line.