Category: Word of Mouth Marketing

dark social

What is Dark Social? [+ 6 Ways to Start Dark Social Tracking]

You’d be surprised by how much you can learn and benefit from dark social tracking. In fact, most web traffic is left in the dark, or is misattributed. Here are a few tips on what dark social can mean for you and how it can benefit you.


Customer Marketing: What It Is and Why You Need It

Customer marketing is when you market to existing customers, and includes efforts to turn your customers into advocates. Learn everything about how it works and how to use it for your business here.