Category: Word of Mouth Marketing

referral widget

Referral Widget: Refer-a-Friend Widgets To Get More Customers

A referral widget is the backbone of any successful referral marketing program. It’s how customers sign up for your program and choose how they’ll share with their friends. Today, we’ll cover what a referral widget is and why you need one.

advocate marketing

Advocacy Marketing: Proven Tips and Strategies

Advocacy marketing (also called advocate marketing) focuses on mobilizing loyal customers to generate leads. But how do you get someone to go the extra mile for you? These key steps will help you build brand advocates who will always have your back.

b2b-word-of-mouth-referral-stories

52 Marketers Share Their B2B Word-of-Mouth Referral Stories

If you’re a B2B business, what can you do to drive valuable referrals, and take advantage of word-of-mouth as a channel? 52 business professionals share why they recently referred B2B businesses to others; pick up tips from their stories.