Any strategic collaboration between two brands counts as partner marketing. Learn the most popular types of partner marketing, and the 6 essential steps for success with any type of partner marketing strategy.
How do you make sure you recruit high-quality affiliates? We asked marketers across all industries, and came up with 11 proven tips for finding the best affiliates for your program.
In part two of our most successful roundup yet, we asked 107 marketing experts their opinion on word of mouth marketing. Here’s what they told us about getting word of mouth referrals to occur.
Brand superfans are the biggest supporters of your business. Learn more about these types of fans and why they’re so beneficial for your company.
Advocacy marketing (also called advocate marketing) focuses on mobilizing loyal customers to generate leads. But how do you get someone to go the extra mile for you? These key steps will help you build brand advocates who will always have your back.
If you’re a B2B business, what can you do to drive valuable referrals, and take advantage of word-of-mouth as a channel? 52 business professionals share why they recently referred B2B businesses to others; pick up tips from their stories.
What is the NPS question (net promoter score question)? How can you customize your NPS survey to gain the most accurate picture of overall customer satisfaction? Let’s find out.
Who are brand advocates, why are they vital, and where can you find your best advocates? We cover all that and more.
Here are a few ideas on how to create a dialogue that will help you build a relationship and strong foundation with your customers.
What makes content go viral, and what steps can you take to position your brand’s content spread like wildfire? We’ve rounded up our favorite viral content examples for you to learn from.
User-generated content is a powerful tool because consumers trust the recommendations, opinions, and perspectives of their peers. But what are the best ways to gather and promote UGC? 50 marketers weigh in.
What is an NPS score and does it really matter? We go over the basics, as well as how you should track it for the success of your brand.
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