Author: Jessica Huhn

brand marketing

What Is Brand Marketing? Why Is It Vital?

Building your brand should be high on your list of marketing priorities, and brand marketing can help. We break down what brand marketing is, the goals you should set for brand marketing, and the seven essential steps in the entire process.

brand strategy

What Is a Brand Strategy? Why Does Your Company Need One?

Companies with excellent brand strategies know how to plan for the future. In this post, you’ll learn about brand strategies and why it’s so important for your business to have one. You’ll also see actual examples of how some of the biggest names create and implement their brand strategies.

brand identity

How to Develop a Winning, Consistent Brand Identity

Brand identity represents what your business stands for and what sets you apart in the industry. Learn why it’s essential to doing business, and how to design (or redesign) the best identity for your brand.

brand extensions

Using Brand Extensions to Grow Your Business

If you’re looking for a great way to grow your company, it might be time to focus on extending your brand. Today, you’ll learn what a brand extension is, as well as its advantages and risks. We’ll also show you good and bad examples of company brand extensions.

growth team

How to Build a Growth Team? [Learn From Top Companies]

What is a growth team, and what are the roles of the people on it? What tasks do growth teams complete, and how is their success measured? We’ll answer all these questions and more in this section of our growth marketing guide.

growth marketing strategies

13 Growth Marketing Strategies for Your Business Success

Sustaining growth is key to making sure your business stays around for the long haul. If you want your business to thrive for years to come, you’ll need to select the right growth marketing strategies. Today, we’ll break down 12 growth marketing strategies you can use to sustain your business. 

brand affinity

How to Create Brand Affinity

Loyal customer relationships become even stronger when your company focuses on building brand affinity. To stand out from the competition, it’s time to learn more about brand affinity and how to build it with your customers.