Social Media and Brand Presence: Selecting A Successful Content Mix
How to find the social media content mix that delivers the best engagement? Check out what types of posts marketing experts include in their content mix.
November 5, 2020
How to find the social media content mix that delivers the best engagement? Check out what types of posts marketing experts include in their content mix.
Any strategic collaboration between two brands counts as partner marketing. Learn the most popular types of partner marketing, and the 6 essential steps for success with any type of partner marketing strategy.
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When it comes to B2B lead generation, email marketing is still king. But how do B2B email marketing strategies differ from B2C email marketing efforts? And what best practices and strategies should you follow for success? We have the answers.
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Why do you need a marketing channel strategy? How can you maximize your marketing channels? It’s all about selecting touchpoints that match your audience’s needs and habits.
When someone wants to return a product or cancel a service, how should you respond? Experts share how they handle returns and cancellations.
How do successful companies retain their existing customers? 60 experts from all industries share their proven customer retention strategies.
Companies that use direct marketing address a targeted audience, without third-party help. Learn direct marketing pros and cons, and how to start.
To show customers you really care, you need to go above and beyond. We’ve gathered 14 customer appreciation strategies and ideas to help you go that extra step.
Is affiliate marketing good or bad? Does it deserve the questionable reputation it has gained? Or, do the benefits of affiliate marketing outweigh the bad name some have given it? 56 marketers share their insights and opinions.