What is a growth team, and what are the roles of the people on it? What tasks do growth teams complete, and how is their success measured? We’ll answer all these questions and more in this section of our growth marketing guide.
Brand superfans are the biggest supporters of your business. Learn more about these types of fans and why they’re so beneficial for your company.
Sustaining growth is key to making sure your business stays around for the long haul. If you want your business to thrive for years to come, you’ll need to select the right growth marketing strategies. Today, we’ll break down 12 growth marketing strategies you can use to sustain your business.Â
Consumers are turning to online communities to connect with brands, so your brand should consider starting a community of its own. Here’s what you need to know to start one, including brand community examples.
Loyal customer relationships become even stronger when your company focuses on building brand affinity. To stand out from the competition, it’s time to learn more about brand affinity and how to build it with your customers.
In a nutshell, retention is growth. But even retaining customers is an art. What are the best ways to convince customers to stick with you? This article reveals 15 of the top customer retention strategies for your business.
Keeping existing customers is as important – if not more important – than obtaining new ones for your business. Learn the importance of customer retention, as well as the six ways to increase your customer lifetime value.
Viral growth has become something of a holy grail for online businesses. Who can turn down the allure of a growing user base and tons of positive buzz? It may seem like viral growth happens by chance, but fortunately, that’s not the case. We bring you nine actionable steps to increase your business’ chances for viral growth.Â
Contrary to popular belief, going viral isn’t all just luck. It’s something you can plan for, build, and integrate into your current workflow, using a growth engine known as a viral loop. Today, we’ll cover what a viral loop is and the best practices for building one.
Starting a business is hard, but sustaining the growth of a business is even harder. Fortunately, pirate metrics can help. We discuss exactly how to grow your business using pirate metrics, also referred to as AARRR metrics.
Crafting a unique brand story is one of the most effective ways to attract, engage, and encourage your audience to build a relationship with your brand. Here’s how to write a brand story.
Companies can build brand equity through several channels, such as brand marketing, community, durability, quality, and recognition. It takes a lot of work to establish favorable brand equity. Here’s how to start building it.
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