Author: Jessica Huhn

proximity marketing

What Is Proximity Marketing and How Does It Work?

Looking for a way to personalize your mobile marketing, and gain an edge over your competitors? Proximity marketing may be for you. Learn what proximity marketing is, different type, and the pros and cons of proximity marketing.

types of loyalty programs

8 Types of Loyalty Programs: Which Is Right for You?

 As you’ve probably seen, there are many types of loyalty programs your business can choose from. Choosing the right type of loyalty program to motivate your customers is key to offering them the most value. But which type will best fit your business and keep the focus on your customers? Weigh the pros and cons of the most common types here.

brand marketing

What Is Brand Marketing? Why Is It Vital?

Building your brand should be high on your list of marketing priorities, and brand marketing can help. We break down what brand marketing is, the goals you should set for brand marketing, and the seven essential steps in the entire process.

brand strategy

What Is a Brand Strategy? Why Does Your Company Need One?

Companies with excellent brand strategies know how to plan for the future. In this post, you’ll learn about brand strategies and why it’s so important for your business to have one. You’ll also see actual examples of how some of the biggest names create and implement their brand strategies.

brand identity

How to Develop a Winning, Consistent Brand Identity

Brand identity represents what your business stands for and what sets you apart in the industry. Learn why it’s essential to doing business, and how to design (or redesign) the best identity for your brand.