Author: Jessica Huhn

b2b-word-of-mouth-referral-stories

52 Marketers Share Their B2B Word-of-Mouth Referral Stories

If you’re a B2B business, what can you do to drive valuable referrals, and take advantage of word-of-mouth as a channel? 52 business professionals share why they recently referred B2B businesses to others; pick up tips from their stories.

b2b-marketing-strategies

14 Essential B2B Marketing Strategies To Grow in 2023

In the modern B2B purchasing landscape, the buyers have control. A single purchasing decision involves multiple buyers, who demand personalization and conduct detailed research. Learn B2B marketing strategies crafted to convince these buyers.