What should you include in a new brand strategy? Expert marketers share their best advice for businesses taking their first deep dive into brand strategy.
Author: Jessica Huhn
Which iconic or unique brand strategies have inspired marketers the most? What have experts picked up that may help you develop your own brand strategy? Check out 20+ examples of stellar branding across all industries.
How do you promote your new customer campaign, and get it in front of the eyes that matter? 34 experts share their insights on promoting new customer campaigns.
Why do you need a marketing channel strategy? How can you maximize your marketing channels? It’s all about selecting touchpoints that match your audience’s needs and habits.
What are the best practices for finding affiliates, setting commissions and more? These 16 affiliate marketing best practices will help you set your business up for affiliate program success.
How to start an affiliate program? From deciding on commissions to finding and recruiting affiliates, our guide covers everything you need to know.
When someone wants to return a product or cancel a service, how should you respond? Experts share how they handle returns and cancellations.
How do successful companies retain their existing customers? 60 experts from all industries share their proven customer retention strategies.
To show customers you really care, you need to go above and beyond. We’ve gathered 14 customer appreciation ideas to help you go that extra step.
Learn benefits of starting a referral program for your email newsletter, and best practices for newsletter referral programs, from some of the most successful newsletter referral programs today.
A strategic alliance is any carefully selected partnership between two businesses with shared values. We’ve rounded up 10 of the best strategic alliance examples for you to learn from.
How do you make sure you recruit high-quality affiliates? We asked marketers across all industries, and came up with 11 proven tips for finding the best affiliates for your program.