Small businesses rely on referrals to bring in leads. We share tips and examples to help create a referral program for small businesses.
Companies can build brand equity through several channels, such as brand marketing, community, durability, quality, and recognition. It takes a lot of work to establish favorable brand equity. Here’s how to start building it.
A brand ambassador program lets you formally recruit your biggest advocates – people who love your brand and are already engaged with it. Learn how to create a winning brand ambassador program with this ultimate guide.
If your business plans to tap into the power of brand ambassadors, you’ll need to select advocates who have the right brand ambassador skills. Here’s a list of the top 16 skills and traits brand ambassadors need.
Brand ambassadors can be divided into several categories, based on their influence in the market, the type of ambassador agreement, and more. What are the types of brand ambassadors? Which type is best for your business’ needs? Find out in this guide.
Ambassadors are experts in your brand, who represent you in the long term. Learn more about what brand ambassadors are and how they can benefit you.
What is brand reputation management, and why is it important? What steps do you take to build a brand reputation? Find all the answers here.
Advocacy marketing (also called advocate marketing) focuses on mobilizing loyal customers to generate leads. But how do you get someone to go the extra mile for you? These key steps will help you build brand advocates who will always have your back.
The right influencer can market your business and increase your word-of-mouth marketing. Here’s how to use influencer marketing to build your brand.
You’ve seen them before: the people who always choose Coke over Pepsi, the ones so faithful to Macs they’d never touch a PC. How can you foster that level of commitment to your own brand? What strategies are used to foster brand loyalty? We answer all of these questions and more.
Some people consider brand awareness to be a vanity metric. We go over the details of this often debated term and why it’s still important for businesses.
What exactly are email drip campaigns, and what makes them so successful? And how can you ensure that your email drip campaign enjoys this success? We’ll cover all this and more.
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