Author: Jessica Huhn

brand equity

Brand Equity: What Is It? How Can I Build It?

Companies can build brand equity through several channels, such as brand marketing, community, durability, quality, and recognition. It takes a lot of work to establish favorable brand equity. Here’s how to start building it.

advocate marketing

Advocacy Marketing: Proven Tips and Strategies

Advocacy marketing (also called advocate marketing) focuses on mobilizing loyal customers to generate leads. But how do you get someone to go the extra mile for you? These key steps will help you build brand advocates who will always have your back.

brand loyalty

How to Foster Brand Loyalty

You’ve seen them before: the people who always choose Coke over Pepsi, the ones so faithful to Macs they’d never touch a PC. How can you foster that level of commitment to your own brand? What strategies are used to foster brand loyalty? We answer all of these questions and more.

brand awareness

The Best Way to Increase Brand Awareness

Some people consider brand awareness to be a vanity metric. We go over the details of this often debated term and why it’s still important for businesses.