Affiliate software
Affiliate marketing software that tracks every sale, not just clicks
Approve partners, hand them a portal and links, and let the platform handle attribution and commissions. Referrals count even when they arrive by form, phone, or a CRM deal, and Referral Rock never takes a percentage of what your affiliates sell.
Join 1,000+ companies growing referrals with Referral Rock
The platform
Run the full affiliate program, from recruit to payout
Referral Rock is affiliate program software for the whole cycle. Partners apply and get approved, pick up their links from a branded portal, and see their numbers move as sales come in. Commissions calculate and pay out on the schedule you set.
It fits more than online checkouts. B2B, SaaS, and service businesses run affiliate programs here alongside customer referral and ambassador programs, on the same account. If you are still deciding whether the model fits, start with how affiliate programs work.
Track affiliate sales even when no one clicks a link
Tracked links and first-party attribution cover the standard affiliate motion. Referral Rock also records referrals that arrive by form fill, phone call, or a deal marked Closed Won in the CRM, so affiliates get credit for sales a cookie would miss.
- First-party tracking links, no third-party cookies
- Form, phone, and CRM referrals credited to the right partner
- Referral statuses that follow B2B pipelines from lead to closed
- Visit tracking shows the traffic partners drive before anyone buys
Manage affiliates from application to payout
Set the program to require approval so only partners you vet can promote. Each affiliate gets a branded portal with their links, stats, and reward history, and they update their own payout details instead of emailing you.
- Approval-required access for invite-only programs
- Branded affiliate portal with links, stats, and reward history
- Self-service payout details, no chasing PayPal emails
- Bulk actions and segmentation for larger rosters
Pay commissions on schedule without giving up a percentage
Build flat, tiered, or recurring commission structures, including commissions that repeat on subscription renewals. Scheduled payout runs and eligibility buffers handle the timing, and Referral Rock adds no commission or markup on payouts. The only fees are the payment providers’ own.
- Recurring commissions for subscription revenue
- Daily, weekly, or monthly payout runs
- Eligibility buffers that wait out refund windows before paying
- PayPal, Wise, and hundreds of gift card options
Affiliate software vs. affiliate networks
An affiliate network sits between you and your partners. It brings a marketplace of affiliates, and in exchange it takes a percentage of every sale, and the affiliate relationships live in its marketplace rather than with you.
Affiliate marketing software is the other approach. You recruit partners you actually want, they sign up on a page you own, and every relationship, link, and piece of data stays yours. You pay a flat monthly price instead of a percentage of revenue.
Networks still make sense when you need discovery, since affiliates browse them looking for offers. If you already know who should be promoting you, running your own program costs less as it grows. We wrote a longer comparison of affiliate software vs. affiliate networks if you are weighing both.
Handle the operational side without extra tools
Migration, automation, and the plumbing that keeps a program accurate.
Data importer
Bring an existing program with you. Upload the member list you have, even a messy spreadsheet, and smart column matching maps it on import.
Automated sources
Auto-add partners from HubSpot, Salesforce, or the API the moment they qualify. Members added this way don’t count toward plan limits.
Fraud detection
IP tracking, duplicate detection, and a review queue catch suspicious activity before a commission pays out.
Developer API & webhooks
Full member, referral, and reward access over REST, plus webhooks and Zapier triggers for event-driven automation.
GA4 & data exports
Native Google Analytics 4 events, plus CSV exports of referral visits, member activity, and recruiter data.
Three program types, one account
Run affiliate, customer referral, and ambassador programs side by side without buying a second tool.
Integrations
Connect the stack the program depends on
Native integrations with HubSpot, Salesforce, Shopify, Stripe, and 50 more move referral data without a middleman. Deals marked in the CRM update affiliate stats automatically, and enriched contact records flow back the other way.
See all 50+ integrations
Customer reviews
What program operators say
Solid out of the box product features, many ways…
Solid out of the box product features, many ways to connect and technically set up the platform to get what you need. Extraordinary account manager and technical support which is extremely r…
Ryan S.
Owner and Executive Director, Waking Soul
The best thing about Referral Rock has been the…
The best thing about Referral Rock has been the step by step assistance to set everything up. You have an account manager assigned to help you with one on one assistance available at the cli…
Casey L.
Operations manager
We use it to manage our partner referral program,…
We use it to manage our partner referral program, about 50 active partners sending us leads. The tracking is reliable, payouts are straightforward, and our partners can actually see their ow…
Lisa P.
We don't just hand you software
Other software may promise Plug'n Play, but every business is different enough that a template won't always work. We get as close to done-for-you as possible while keeping you in charge.
Every Referral Rock customer gets:
- A dedicated program advisor
- Reward recommendations based on your audience
- Tailored program & campaign messaging written for you
- Technical integration assistance as needed
Affiliate marketing software questions
Affiliate marketing software runs the mechanics of an affiliate program: partner signup and approval, tracked links, sale attribution, commission math, and payouts.
Referral Rock covers that cycle and also records referrals that arrive without a link click, by form, phone, or a CRM deal.
A network is a marketplace. It helps affiliates discover your offer, takes a percentage of sales, and owns the affiliate relationships.
Affiliate software runs a program you own: you recruit the partners, keep the relationships and the data, and pay a flat monthly price.
Yes. Rewards can trigger on form submissions, appointments, quote requests, or CRM stage changes like Closed Won, not just e-commerce orders.
That is what makes the platform work for B2B and service businesses with longer sales cycles.
No. Plans are flat monthly pricing, and there is no commission or markup on reward payouts. The only transaction costs are the payment providers’ own fees, like PayPal’s transfer fee.
Referral Rock publishes pricing, with plans starting at $175 a month, month to month, and a free trial.
Many affiliate marketing platforms price as a percentage of affiliate-driven revenue instead, so the bill grows with the program.
Yes, on one account. Customer referral, ambassador, and affiliate programs run side by side with separate rules and rewards, and members can move between programs as relationships change.
See an affiliate program run on Referral Rock
Get a walkthrough built around your partners and sales process, or start setting up free.