How to Run an Employee Referral Program (For Hires Or Customers)
Employee referral programs aren’t just for hiring. Learn how the right program can encourage employees to refer top talent or bring in new customers.
May 11, 2026
Employee referral programs aren’t just for hiring. Learn how the right program can encourage employees to refer top talent or bring in new customers.
The best employee referral program ideas split into two camps: refer-a-hire and refer-a-customer. Here’s what works in each — and what to skip.
8 ready-to-customize employee referral email templates — for sourcing job candidates and bringing in new customers through your team.
Buzz marketing creates rapid word of mouth spikes through bold, strategic campaigns. See 9 real examples and the steps to plan your own.
21 social media campaigns that actually worked, from Wendy’s roasts to Spotify Wrapped. What made each one spread and what you can steal.
Learn how to build an insurance referral program that runs alongside your business, not as a one-time campaign. Includes best practices and real examples.
Not every small business is a fit for affiliate marketing. Here’s how to know if you are, and a 9-step guide to starting your own program.
Here’s how to create B2B buyer personas, including what sets them apart from B2C personas, key points to include, and tools to generate them more easily.
These examples of subject lines for networking emails will help you follow up effectively and get your all-important messages opened and read!
Take a closer look at B2B word of mouth marketing and how it can help you grow your B2B business. Plus, find out keys and strategies for B2B word of mouth marketing that you can leverage for strategic growth.
Learn if your business can benefit from a pay-per-lead affiliate program, plus tips for launching and managing one, examples to inspire you, and how to choose the right tool to manage your program.
Learn the best strategies for marketing your service, including the 7 Ps of Service Marketing, and how to get customers and other advocates to market your service for you.