Author: Irene Lopez

ecommerce loyalty program

Everything You Need to Know About Ecommerce Loyalty Programs. Period.

Learn why loyalty programs are critical to the success of your ecommerce business. We’ll also cover drivers and challenges to customer loyalty, the different types of ecommerce loyalty programs, strategies to build a successful loyalty program, case studies, and more!

link tracking software

Top 16 Link Tracking Software for Businesses of All Sizes [2025]

Looking for the best link tracking software for your business? We’ve got you covered. In this article, we’ll be reviewing the top 17 software worth considering. We’ll also provide expert tips to choose the best link tracking software for your needs.

employee advocacy software

The Best Employee Advocacy Software: Top 12 Picks

Read this guide to learn the 12 best employee advocacy software you can choose from for your business. Plus, we’ll also cover tips on what you should look for in an ideal employee advocacy software solution. Get started now! 

partnership relationship management

Partnership Relationship Management (PRM): How It Works

Want to learn more about partnership relationship management, or PRM? In this article, we cover everything you need to know about PRM, why it’s important, how to make use of it, best practices, and how to find the right PRM software for your needs. 

partner program template

How to Create a Partner Program Template That Works

Developing a successful partnership program requires creating a roadmap that doesn’t miss out on the essentials. A partner program template can help you do just that. Learn how to create your own partner program template or use our customizable readymade template here.

customer-marketing

Customer Marketing: What It Is and Why You Need It

Customer marketing is when you market to existing customers, and includes efforts to turn your customers into advocates. Learn everything about how it works and how to use it for your business here. 

types-of-referrals

Peer-to-Peer Marketing: The Fast and Easy Guide

This fast and easy guide covers everything you need to know about peer-to-peer marketing, including why it’s important, and key steps to make it work for you. Plus, 3 real-life examples.