A brand’s reputation is basically how that brand is seen by the public. While it’s largely determined by others (namely, the market and the media), there are ways to build a positive online reputation. This is known as reputation management.
Reputation management is critical to the success of your business. Our reputation management resources cover all the fundamentals, how to get positive customer reviews, and the best ways to measure your brand reputation.
Even though brand reputation is largely based on what others think, the power isn’t completely out of your hands. This is where reputation management comes in.
This section is a great starting point in learning how to build and improve your brand’s reputation.
When people decide whether to buy from your business, they usually look at customer reviews first. It’s critical to keep tabs on what people say about you, and respond to both positive and negative feedback in the right way.
How to do this? We’ve got you covered.
Although you can’t totally control the reviews you receive, you can encourage positive reviews by asking the right customers at the right time. Learn how to tip the review scales in your favor.
Net promoter scores are another tool to monitor your reputation. They let you find which customers are most likely to recommend your brand, and which unsatisfied customers could detract from your reputation. This section covers everything you need to monitor NPS and the tools to track your score.
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