What Is Direct Marketing and How Does It Work?
Companies that use direct marketing address a targeted audience, without third-party help. Learn direct marketing pros and cons, and how to start.
August 25, 2020
Companies that use direct marketing address a targeted audience, without third-party help. Learn direct marketing pros and cons, and how to start.
To show customers you really care, you need to go above and beyond. We’ve gathered 14 customer appreciation strategies and ideas to help you go that extra step.
Is affiliate marketing good or bad? Does it deserve the questionable reputation it has gained? Or, do the benefits of affiliate marketing outweigh the bad name some have given it? 56 marketers share their insights and opinions.
Brand marketing is about sharing who you are as a company, from your mission to messaging and visuals. 105 marketers share 45+ proven strategies for building brand identity.
105 marketers weigh in on the most important factor in building a brand identity. Check out why brand reputation came out on top, plus more insights on elements of building a brand identity.
The B2B sales incentives your company offers can make a big difference in sales performance. Here are the top incentives that boost motivation and the bottom line.
At its core, a B2B incentive program is a way for businesses to reward customers, distributors, or other types of channel sales partners. No matter what type of B2B incentive program you plan to offer, these strategies will help you cater to your most valuable business partners.
Affinity marketing is a type of marketing that involves a mutually beneficial partnership between two brands. Learn how affinity marketing partnerships can grow your audience, as well as affinity marketing strategies and tips that your business can use.
Fifty-four marketing experts share their most successful SaaS lead generation strategies, from content marketing to partnerships to referrals.
Do you need a sales plan fast? Download our B2B sales plan template and you’ll have everything you need. We’ve also got great tips for creating your own templates.
You likely understand the importance of having others know about your brand. But do you know how to measure brand awareness? Learn four strategies to accurately measure brand awareness.
Even if you spend hours creating quality B2B content, it won’t do much good without promotion. In this second part of our B2B content marketing round-up, 91 marketers share unique strategies for promoting your content.
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