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The Complete Customer Loyalty Guide
12 (and growing!) popular resources
A business is nothing without its base of loyal customers. We go over everything from the different types of loyal customers to the best ways to drive customer loyalty.
Getting Started
Once you have a steady stream of customers, it’s time to earn customer loyalty. This section explains what the types of loyal customers and how they relate to your business.
How Customer Loyalty Works for Your Business
Make sure your business at the top of mind by focusing on customer loyalty.
The 7 Types of Loyal Customers
The more you know about your customers, the better you can meet their needs. Learn about the seven types of loyal customers.
11 Strategies to Increase Customer Loyalty
Proven strategies to increase customer loyalty, from best practices to often-overlooked ways to take your business to the next levelCustomer Loyalty Programs
Loyal customers not only stick with your company, they also leave positive reviews, share your product, and refer their friends. Show your appreciation with a great customer loyalty program.
Your Guide to Starting a Customer Loyalty Program
We break down every step that goes into setting up a solid customer loyalty program.
Customer Loyalty Program Ideas and Best Practices
Starting a customer loyalty program isn’t enough on its own. Make sure yours is a success with this list of ideas and best practices.
8 Types of Loyalty Program
Read about the most common types of loyalty programs and discover the best one for your needs.
10 Loyalty Program Examples to Emulate
Looking for inspiration for your own loyalty program? We detail 10 of the most successful loyalty programs across all types.
13 Innovative Loyalty Program Rewards
Loyalty programs are all about rewarding your most loyal customers. Read about the most attractive rewards you can offer.
18 Customer Loyalty Program Software Options
Once your customer loyalty program is up and running, use these top tools to automate some of the key steps.Bonus Resources
Learn more about customer loyalty – and how to earn more of it – with these specific tips and tools recommended by experts.
60 Experts Give Their Advice on Driving Customer Loyalty
We ask some of the best marketing experts for their strategies on how to create happy, loyal customers.
Loyalty Programs vs. Referral Programs
We break down the distinct differences between the two most popular customer-focused programs.