Referral programs and loyalty programs often get confused. Referral program software and loyalty program software are in two different ballparks, read why.
How are B2B referral programs different from their B2C counterparts? What must you establish before your B2B business starts a referral program? What are the best practices regarding program construction, promotion, and incentives? Our definitive guide has the answers.
An effective call to action can catch a customer's eye and get them to refer. Here are ideas on how to create your own effective referral program call to action.