Pirate metrics (AARRR metrics) are widely accepted as the five most valuable metrics for any startup to focus on, analyze, and monitor. These metrics effectively measure your company's growth, and are practical and straightforward to implement.
One of the most effective sources of new business is getting customer referrals. Follow this 8-step framework to generate more customer referrals for your business (over 55 examples inside!)
On top of a good incentive, you'll have to consider a few other details when it comes to getting people to refer. Here are a few things to consider.
Referral programs and loyalty programs often get confused. Referral program software and loyalty program software are in two different ballparks, read why.
How are B2B referral programs different from their B2C counterparts? What must you establish before your B2B business starts a referral program? What are the best practices regarding program construction, promotion, and incentives? Our definitive guide has the answers.