The 12 Best B2B Marketing Campaigns + Why They Work
Dive into the most creative B2B marketing campaigns of all time and the lessons that you can learn from them, as shared by experts.
February 14, 2024
Dive into the most creative B2B marketing campaigns of all time and the lessons that you can learn from them, as shared by experts.
Dig into the 11 different types of B2B social proof that experts use to grow their sales, including how you can best create them and how to overcome challenges. We’ve also got ideas for where to share your social proof besides your website.Â
Is social media lead generation worth the time investment, or should you spend more time elsewhere to generate leads? Find out what 204 experts think, plus learn 17 expert tips for how to productively and effectively drive leads from social.
Dig into the industry’s secret tips for working with nano- and micro-influencers so you can reduce errors and maximize value.Â
What are the pros and cons of working with smaller influencers? We break down the process to help you decide whether they’re right for your brand.
How can you make sure nano- and micro-influencers are the right fit for your brand? And how do you successfully recruit them? Iron out your influencer recruiting process by learning from our 16 experts.
Finding nano- and micro-influencers is a tricky business. This post brings you insider tips from people who’ve successfully found the right small influencers.
Knowing your ideal buyers well not only refines your marketing but speeds up the sales process too. Find out how to create an accurate ICP for your business based on advice from 12 experts.
It’s never easy to filter warm leads from cold ones. However, having a system for qualifying B2B leads helps. Our recent survey digs into the metrics and processes that experts use – and you can too.
Does NPS really give you the whole picture of customer satisfaction? Or do you need other research metrics? Find out what the experts think.
NPS surveys are simple to use for companies and customers. But what about their shortcomings? Find out the advantages and disadvantages of using NPS surveys, according to 49 experts.
You’re more likely to use buyer personas if they accurately capture your audience. We share what to include (and what to leave out) of effective buyer personas.
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