What is an NPS score and how do you use it? Guest author, Lauren Pope, covers what it is and why NPS should matter to you.
What reputation management strategies have you tried? Did they work? Here's advice from 40 marketers on creating a brand reputation management strategy.
What is User Generated Content (UGC) or User Created Content (UCC) and how is it relevant for your business? Well, let's see how other companies have used UGC to build their brand awareness