How to pick the best influencer marketing software for your business? We’re here to help with our comprehensive review of over 30 options, based on features, pricing, review scores, advantages, and disadvantages.
Note: Influencer marketing software lets you create campaigns that are relatively short in duration. Each campaign consists of just one, or just a few, posts or content pieces at a time.
The top influencer marketing software platforms
Let’s introduce the influencer software and dive into each one a bit more. Here you’ll get a brief overview of the company and see some of their top features that can help make your influencer program a success.
1. trendHERO
trendHERO is a powerful influencer marketing platform for Instagram. With its main features being discovery, fake follower detection, and audience growth tracking, it’s a great platform for monitoring how your brand connects with influencers. Small companies use the tools for a quick start with influencer marketing, while agencies choose it to find hundreds of creators for any niche.
Top 3 features
- Massive influencer database: Over 80 million in their database, with advanced keyword and search filters.
- All-in-one platform: Search, analyze fake detection, check ad efficiency, and track items daily for all your influencer marketing efforts.
- Check similar accounts: See your audience interests, favorite brands and creators with aggregate information on your competitors or similar accounts.
Pricing:Â $0-$120 /month
Demo available? Yes
Review score: 4.4 (73 reviews)
Our take: trendHERO seems accessible to businesses of all sizes, including smaller companies. We appreciate the fake follower detection to help all companies avoid influencer fraud, as well as the competitor analysis. Unfortunately, though, it works for Instagram only, so you can’t use it to scale your influencer strategy to other platforms.
2. Sideqik
Sideqik is a single hub for teams to collaborate and execute campaigns. It allows you to centralize your creator relationship management and measurement in one place.
Sideqik’s platform helps brands understand the impact of social influence on their brand, their competitors, and their market. It can measure content performance, power up word of mouth, host campaigns, and track them all in real-time. Sideqik works with brands to power the most engaging and sophisticated marketing initiatives in the world.
Top 3 features
- Identify trends in your market: Insights that help you better understand your brand and industry
- Measure the impact of creators: Understand the value of your creators and gain insight on their reach
- Vet potential creators: Evaluate every creator at a glance and recruit dozens of relevant influencers who are willing to collaborate with your brand
Pricing: N/A
Demo available? Yes
Review score: 4.6 (12 reviews)
Our take: One feature Sideqik has that we don’t see in many platforms is the engagement feature, which lets you launch UGC campaigns to encourage engagement from micro-influencers. We also appreciate the strong suite of integrations. Keep in mind that Sideqik is designed only for ecommerce brands, though.
3. HypeAuditor
HypeAuditor is an end-to-end influencer marketing platform that helps marketers create effective influencer marketing campaigns using a data-driven approach, machine learning, and artificial intelligence.
Top 3 features
- In-depth audience and creator analytics: HypeAuditor helps to analyze social media influencer accounts with over 40 valuable metrics including unique metrics like AQS, Audience Authenticity, Comments Authenticity, and many more.
- Leading fraud detection system based on 53 behavioral patterns: Machine learning helps identify fraud, gives you specific metrics to evaluate potential influencers, and helps you avoid unreliable creators.
- 25M+ influencer discovery database: HypeAuditor has a large database of high-quality active influencer accounts — over 25 million influencers on Instagram, TikTok, YouTube, X (Twitter) and Twitch (with a focus on influencers who have over 10K followers).
Pricing: N/A
Demo available? Yes
Review score: 4.62 (111 reviews)
Our take: We love all the filtering features that help you select influencers based on audience quality and brand fit. The competitive analysis also sets it apart from most other platforms, and the detailed fraud detection helps prevent you from spending money on unethical creators.
Even though many SMBs use HypeAuditor, the platform seems best for medium-sized to large brands, given its huge library of influencers with over 10k followers. You’ll probably want to use a different platform if you’d like to search out smaller influencers, or if you’re just starting out with influencer marketing.
4. Upfluence
Upfluence allows brands to manage influencer campaigns all the way from the identification process to the payout.
By providing brands with a way to share impactful content, brands have an easy way to get more clients. Upfluence helps brands with the entire process of planning, creating, publishing and amplifying content.
Top 3 features
- Identify influencers: Customize your search with criteria such as keywords, follower count, engagement level, geolocation, language, and social platform, and view live analytics for any influencer.
- Manage the campaign: Contact influencers directly within the software, manage responses, and coordinate campaigns with helpful templates. Know when your mail has been opened, negotiate contracts, and easily track influencer posts with their Publisher tool.
- Track success: Social listening and reporting tools provide analytics of published content throughout the campaign. Easily accessible reports include CTR, engagement, and shares so success metrics can be measured instantly.
Pricing: N/A
Demo available? Yes
Review score: 4.23 (129 reviews)
Our take: Although Upfluence seems to have pretty comprehensive tracking and management features, the pricing of their tiered plans is not transparent (and reviewers say that it’s on the expensive side, so it likely won’t work well for small to medium-sized businesses). Also, some users report that the customer service experience is mixed, and the learning curve to use the software is steep.
5. Mavrck
Mavrck was named a “strong performer’ as an influencer marketing solution by Forrester, and is an official TikTok marketing partner. This all-in-one influencer platform provides relationship management, workflow automation, and influencer measurements for brands to create a completely comprehensive program.
Unlike calculating the typical impressions, engagements, and clicks, Mavrck also measures online conversions, offline sales, and brand lift. They also offer proprietary fraud detection, making it much easier to calculate real engagement.
Brands choose to use Mavrck to create powerful influencer marketing programs at scale. The platform makes it easy for brands to discover and activate thousands of influencers.
Top 3 features
- Automated fraud detection:Â Mavrck offers proprietary fraud detection for followers and engagement.
- Activation use cases: Creating blogs, posts, videos, links, videos, ratings, reviews, and research surveys has never been easier for a brand.
- Reward fulfillment: Brands never have to miss an influencer payment or product shipment. Mavrck increases your efficiency and manages fulfillment for you.
Pricing: N/A
Demo available? Yes
Review score: 4.53 (472 reviews)
Our take: Mavrck is consistently named a leader in the enterprise influencer space, and the TikTok partnership highlights their expertise even further. There’s even a brand safety feature that flags content that could reflect negatively on your brand, to stop potential problems before they go live.
Mavrck also claims to help brands activate many different types of influencers: influencers with many different reach levels, both on and beyond social platforms. However, it’s only meant for enterprise B2Cs and ecommerce brands. If you don’t fit into that profile, Mavrck won’t be a suitable choice.
6. Traackr
Traackr powers influencer marketing programs for brands across the globe. All needs from management to measurement are tracked with the platform. Enabling organizations to optimize and scale their influencer marketing programs. The Traackr platform allows brands to determine the ROI, establish custom workflows, and everything else needed to support ongoing influencer campaigns and relationships.
Top 3 features
- Global influencer network: Along with their already hefty database, you can upload and manage your own influencers, to keep all your data in one place
- Scoring algorithm: Gain intelligent insights and grow your global network based on real metrics
- Analyze 360: See metrics on each and every influencer initiative, between content and platform
Pricing: N/A
Demo available? No
Review score: 4.35 (177 reviews)
Our take: Designed for strategy, Traackr provides a smart analytics dashboard for educated campaign management. They boast what they claim is “the largest global influencer data set,” along with “one-of-a-kind market benchmarking.”
7. Webfluential
Webfluential is an influencer marketing platform that hosts influencers and helps rising social media celebrities with their influencer marketing campaigns. The platform focuses on Facebook, X (Twitter), Instagram, Youtube, and even websites built with WordPress. Webfluential helps thousands of types of customers – from e-commerce shops to big brand names – helping them craft stories and share them with their audience.
Top 3 features
- Collaborate with influencers: See the content that matters most to your audience and drive the conversation
- Manage progress: See how your message was received and which influencers resonate best with an audience
- Free trial: Start a free 7-day trial
Pricing: $1oo – $5,000+/month
Demo available? No
Review score: N/A
Our take: Webfluential breaks down how much you’ll need to spend to get access to different features. We appreciate this because not many platforms are transparent about pricing. Another plus is the affordable option for small businesses, an option not many platforms offer.
8. Tagger
Tagger is a time saver when it comes to streamlining influencer campaigns. The platform helps from the very start of discovery, planning, activation, and reporting. Now your team can stop the guesswork and start building influencer relationships that will take you to the top. This platform offers an over one million influencer database and an opt-in marketplace. With plenty of insights and behavior tracking tools, you can find the perfect fit for any of your influencer jobs.
Top 3 features
- Review relevant audiences: In-depth audience insights that resonate with your social audience
- Search filters: Make it easier on yourself by using quick search filters to find the best match
- Two-way messaging: Send emails to any Creator via Tagger or their email address
Pricing: N/A
Demo available? Yes
Review score: 4.33 (105 reviews)
Our take: Reviewers say that the social listening features, influencer discovery tools, and support team stand out most. Some users even go beyond finding influencers, and use the software to discover trends based on what content creators talk about.
9. Tribe Dynamics
Tribe Dynamics allows users to discover, track, and measure their best influencer relationships with a robust marketing platform built to grow your business. Using a comprehensive set of tools and services, Tribe Dynamics helps identify and activate influencer relationships so you can maximize your earned media, cut through the media noise, and grow your brand.
Top 3 features
- Discover: Find and build your most productive influencer base.
- Track: Surface and organize the most impactful influencer content about your brand.
- Grow: Build a custom competitor dashboard to gain insights that inform your brand strategy.
Pricing: N/A
Demo available? Yes
Review score: 4.72 (181 reviews)
Our take: The social mention tool is very powerful, and even tracks Instagram Stories without an opt-in. Tribe Dynamics also lets you track your campaign’s performance against competitors and your wider industry. Reviewers say it’s user-friendly with excellent customer service, but warn that the price point may not be accessible to some smaller brands.
10. Linqia
Linqia combines the science and accountability of online media with award-winning service. Their AI-driven platform and team of experts is leading the transformation of influencer marketing. Their Performance Platform also serves as a social content lab. So, marketers can test and amplify the best performing influencer content to drive greater ROI.
With Linqia, marketers can store and manage all their influencer content. Brands can view influencer content and program analytics in real time. Program analytics identify which pieces of content perform best with each audience segment. Therefore, brands can take that content and amplify it on their paid, owned, and earned media channels.
Top 3 features
- AI delivers ROI at scale: Linqia Performance Platform’s machine learning technologies from Google and Facebook help drive greater ROI for customers. AI-driven analysis and audience targeting analyze influencer content and identify patterns that determine which influencers will deliver meaningful results.
- Target audiences: Linqia combines proprietary data with data from Facebook and X (Twitter) to determine the demographics of influencers’ audiences across multiple platforms. Target influencer audiences by age, ethnicity, location, education level, and annual income.
- Goal-based pricing: Pricing aligns with customer objectives, whether that be Reach (CPM), Engagement (CPE), or Traffic and Conversions (CPC).
Pricing: N/A
Demo available? Yes
Review score: 4.7 (19 reviews)
Our take: If you choose Linqia, expect white-label features, bespoke service, third-party validation of results, and even AI-driven analysis to deliver high ROI. But also expect a very expensive price that reflects the clientele it aims to attract.
11. Klear
Klear is one of the world’s leading influencer marketing platforms. The platform offers a powerful yet simple influencer search engine, influencers’ profiles, campaigns analytics, and campaign reports.
Klear’s focus is to show marketers data that matters, tie it to a clear call-to-action plan, and provide users with invaluable intelligence that will give their brand a strong competitive edge. The platform provides the deepest available information on more than 500 million social accounts.
Top 3 features
- Influencer search engine:Â Klear offers marketers an easy way to find influencers by social network, location (country, state, and even city), demographics, hashtags, gender, and more.
- Influencer database: More than 500 million social accounts on Instagram, X (Twitter), Youtube, Facebook, and blogs, plus over 500,000 influencers highlighted in the database.
- Campaign measurement: Measure campaigns, monitor brands and mentions of products and see how influencers mentioned them and what was the campaign’s performance.
Pricing: N/A
Demo available? Yes
Review score: 4.3 (163 reviews)
Our take: The filtering features for influencer discovery seem very comprehensive, but easy to use. You can even search by hashtag, known engagement, and detailed niche, and there are influencers within all reach categories on the platform. It’s like a brand mention tool, but just for finding verified creators.
All that, on top of an “influencer CRM” that makes communication and management easy, plus a dashboard with lots of campaign analytics. Although Klear highlights its enterprise-level features, loyal business users are split between SMBs and enterprises, meaning it works well for businesses of all sizes.
12. Captiv8
Captiv8 connects brands to digital influencers and creators to further reach Millenials and members of Gen Z. The core of the platform is held together by social listening, insights, and self-serve platform. As a brand, you can also predict engagement from influencers for every campaign. Then sit back and monitor in real-time and optimize as you go.
Top 3 features
- Deep demo data: Learn more about your audience by also analyzing HHI, religion, language, and top interests
- Competitive benchmarking: Track their growth by geography and benchmark your content performance
- Trending content: Know what posts are trending and learn what your fans want to see
Pricing: N/A
Demo available? Yes
Review score: 4.6 (234 reviews)
Our take: Most influencer platforms give you campaign data, but Captiv8 takes things one step further and makes that data easier to understand and leverage for a higher ROI. The predictive analytics and open API are two more highlight features. Plus, reviewers report that the platform is easy-to-use with a stellar support team. Keep in mind, though, that most Captiv8 users are enterprises, not small businesses.
Tracking features of influencer marketing software
Influencer software allows brands to track and manage influencer requirements, as well as gather analytics from their influencer campaigns.
Common analytics for influencer marketing software includes:
- Engagement level of influencers’ followers
- Activities completed
- Crowd response
Some influencer software provides content creators with a checklist to finish. Others allow brands to assign single tasks at a time (which usually means one task must be completed before the influencer can move on.)
Influencer marketing software also weeds out poor performing influencers. This way, brands always have a reliable list of influencers to choose from. For example, influencers who miss campaign requirements can become blocked from the platform, or become blocked from future campaigns with that brand. Some platforms may even charge the influencer the price of the product(s).
FAQs about influencer marketing software
Still trying to decide if influencer software is right for you? These FAQs may help you make your decision.
What is an influencer program?
Influencer marketing programs use influential people to spread the word about a business. They become promoters and advocates of the brand. Most common influencer programs rely on public speakers, celebrities, bloggers, social media gurus, and vloggers. These individuals cast out their branded content to as many people as they can, and this serves as an advertisement for a brand.
How do influencer programs work?
The gist of an influencer program is that influencers create content and share it with their audience. They may review, try, or wear a product and display that experience to their following (similar to how a brand ambassador vouches for a specific product). The terms depend on what the brand is wanting to achieve.
Most of the time, an influencer program will contain a checklist of actions the influencer is to do. For example, a makeup brand may want influencers to create a Snapchat video using the product. Then they may request the influencer to upload an image of them with that product to their Instagram. They may also want the Instagram post to include a certain phrase or hashtag. On top of all that, they may want the influencer to write a review of the product.
Keep in mind that influencer marketing campaigns operate in the short term – each campaign consists of just one, or just a few, posts or content pieces at a time.
Are influencer programs effective?
Influencer programs incentivize the influencer to share by giving them freebies. Some programs take it up a notch and provide cash or other incentives for sharing. Certain brands consider the number of followers an influencer has as a way of determining the amount of compensation. As you can imagine, this creates a pretty good marketing campaign.
What is influencer marketing software?
Influencer marketing software provides a platform for social media influencers and brands to meet. A brand sets up a profile and sets filters for their target influencers. Short-term marketing campaigns, based around a given product or product type, then become available to good-fit influencers who are on the platform.
But how does a brand know if an influencer is a good fit? An influencer submits their profile to the brand campaign. Campaigns will only become available to an influencer with matching demographics and interests.
After finding and recruiting influencers, the software helps with influencer relationship management – it lets marketing teams manage influencers and track the progress of their campaigns.
Does influencer marketing software help save you time?
Content marketing is still king. However, the second runner up is influencer marketing. The increase of marketing budgets has fueled the growth of influencer marketing software. So, these software programs have become more and more effective at helping you manage your marketing and time.
We noticed that most experts based on our research spend more time using an influencer platform versus those who aren’t. Now, you can interpret this in a number of ways. But shouldn’t using a software save you more time? The way we see it is that those who do use software tend to be more proactive, and possibly produce more successful influencer marketing.
What businesses are a good fit for influencer marketing software?
Businesses of almost every type use influencers – they’re an especially popular choice when marketing to younger, social media-savvy audiences, because of their online focus.
Figuring out whether your business is a good fit for influencer marketing software is all about determining whether it’s beneficial for you to recruit influencers in general.
Even though they don’t always have a substantial following, influencers always have a substantial reputation: they are always highly trusted by their audience.
And whether they’re a celebrity, a social media star, or a trusted individual with a relatively smaller following, influencers must always be compensated in some way. This can get expensive, especially if you want a higher-profile influencer to represent you. And since influencers are paid by the campaign, and only serve you for a shorter time, things can get expensive quickly. Thus, influencers tend to be a better fit for established, medium to large businesses.
Smaller businesses should consider recruiting brand ambassadors instead, as they serve your brand in the long term, and as they can be much less expensive if you recruit the right ambassadors.
Plus, most influencer software programs aren’t built with small businesses in mind. But there are brand ambassador software platforms – like Referral Rock  – that are well equipped to serve businesses of all sizes.
(Read more on the differences between influencers and brand ambassadors here.)
What are some alternatives to influencer marketing software?
These types of software are often confused with influencer marketing software, but they are distinctly different. Consider these alternatives if you aren’t sure whether influencer software is right for you, or if your business doesn’t seem like it’s a good fit for influencer marketing.
Brand ambassador software
Brand ambassador software helps you find existing fans of your product to recruit as long-term brand ambassadors. It also helps you manage a brand ambassador program.
Influencers and brand ambassadors both represent your brand on social media, but there are several key differences between brand ambassadors and influencers:
- Influencers represent your brand in the short term, while ambassadors represent your brand in the long term.
- Influencers haven’t necessarily used your product before you recruit them to promote it, but brand ambassadors are always existing fans of (and advocates for) your product.
- Influencers promote your brand online, but brand ambassadors promote your brand both online and offline.
Because brand ambassadors and influencers differ in these ways, you need different types of software to manage them. Brand ambassador software is a very distinct category from influencer marketing software.
Referral marketing software
Referral marketing software helps you set up a referral program, which makes it easy for your customers to personally share your brand with their friends. In a referral program, your customers directly share your brand with people they know personally. Referral software then tracks all of the shares, links the person doing the sharing with the referred friend, and offers rewards to both the referring customer and their peer.
In contrast, influencers share with all their social followers at once, many of whom they do not know personally. Success is tracked post by post, rather than individual share by individual share. This is why referral marketing software is clearly different from influencer marketing software.
Affiliate marketing software
Affiliate software lets you create affiliate links for content creators to use on their own blogs and social media platforms, when they promote your products and services.
Affiliate links are a great way to directly track the sales that social media influencers create, a feature that many influencer software programs lack. So, it’s a smart idea to recruit influencers as affiliates, and use affiliate marketing software as your creator management platform. Plus, affiliate software tends to be a better fit for software businesses and B2Bs, compared to most influencer software that’s built for ecommerce and B2Cs.
Brand mention software
Brand mention software, also known as social listening software, alerts you whenever someone mentions your brand name online, sorts these mentions based on whether they are positive or negative, and alerts you to the reach of each person or account mentioning you.
A brand mention tool can help you find influential people on social media who are already talking about your brand, and enables you to contact these people right through this software. Thus, you could use it to find and contact influencers, so you don’t have to spend countless hours searching for potential good fits.
However, brand mention software doesn’t help you manage and track the success of influencer marketing campaigns. That’s why it’s clearly a different category than influencer software.
Advocate marketing software
Advocate marketing software is an umbrella term. It refers to any software used to find representatives to promote your brand through word of mouth. Thus, influencer marketing software is one type of advocate marketing software.
Sometimes, advocate marketing software is used to specifically market employee advocacy software. Employee advocacy software empowers your employees to represent and advocate for you in the long term, online and offline. So, it’s very different than influencer software – it’s much more similar to brand ambassador software.
Referral Rock: Best alternative to influencer marketing software
Referral Rock lets any business get more customers using the power of their own network. Our platform is flexible enough to run referral programs, brand ambassador campaigns, affiliate programs, and more.
Any type of business can design programs to easily enroll long-term ambassadors and advocates, capture the new leads they bring in, and instantly issue rewards for every sale.
If you’re interested in starting an influencer program (or have already started one), but want to take things to the next level with detailed tracking, Referral Rock can help.
Since Referral Rock is an affiliate and ambassador software, it lets you create unique affiliate links, and directly track the sales that social media influencers create. This way, you’ll know exactly how your influencer-affiliates are performing and how many sales each one brings in. Remember: Many of the typical influencer marketing tools lack this detailed tracking feature.
You’ll also be able to pay your affiliate-influencers automatically, based on the sales they drive, so you’ll only pay when you see results. And since your advocates have lasting affiliate links and get paid for performance, they will become more like long-term brand ambassadors who are motivated to keep promoting you.
Plus, Referral Rock automates every step of the process, including advocate engagement, so you can focus on the success of your program.
With 25+ integrations, you can get a brand ambassador or affiliate program up and running in just a few steps.
And if you need any help, our dedicated customer service team is known for its expert services and support. But don’t just take our word for it – see what other businesses have to say.
| Demo available | Unlimited campaigns | Customer service | Pricing | Review score | Who uses this software? |
| Yes, demo and free trial | Yes | Onboarding specialists, customer success managers, chat support, product and resource guides, support center, webinars | $200-$800+ /month | 4.5 (55 reviews) | B2Bs and B2Cs in all industries that want to create long-term advocates |
Wrapping up
Influencer marketing programs use the power and influence of highly followed individuals. Unlike referral marketing, this type of marketing is for larger groups of people and is a less individualized and personalized action.
Even though influencer marketing is powerful, it’s very short-term, and it’s hard to measure the sales influencers bring in. An affiliate program or ambassador program may be a better choice if your team is interested in tracking your advocates’ sales. If you’re interested in those types of programs, you’ll need another digital marketing tool (and not the typical influencer software).
