A typical financial advisor often has a tough time coming up with marketing ideas. Most financial advisors are too busy running their business and servicing customers to think about marketing.
Marketing is one of those things that you don’t realize you need until your well begins to run dry. The best time to think about marketing is when you don’t need it. Here are our best ways for financial advisors to start some marketing in ways they haven’t thought much about before.
1. Customer referral program
Customer referral programs leverage your existing customers to get new customers. Here are some resources to help you get started:
- The best incentives to customers
- Customer incentives for referral programs
- The psychology of getting more referrals
2. Give-aways and contests
Giveaways are a great financial advisor marketing tactic because they take a low amount of capital and have a high ROI (return on investment). Read our guide to small business giveaways for more ideas.
3. Foster reviews
Customers don’t typically don’t make it a point to go and leave you a review online. It’s usually in the extreme cases (extremely good and extremely bad) when a customer will go out of their way to give you a review. To increase the chances of a happy customer leaving you a review, here are some tips to help separate you from other financial advisors:
- Ask them in a professional way
- Remind them you are on social media and or review sites
- Encourage a review on Google Plus (formerly Google Places) because it will show up in your google search listings and create a great first impression for prospects looking for opinions.
4. Local community involvement
Getting involved in the local community is a great way to get your name and face out there. Not everyone is looking for your services today, but by being involved you can be in their context once they are looking. Here are some ideas:
- Meetup: Is a great way to find local communities for financial advisors. All of the meetups happen offline and locally, so get involved.
- Local associations and citizen groups: Help out
- Schools, PTAs: Show your support for your community
5. Financial advisor online community involvement
Online communities can help drive business to your website
- Helps potential customers get to know you and your style
- Give you a place to showcase your expertise, where people are looking for it
- QA sites: Quora, Yahoo Answers
- Find forums and discussions. Reddit (sub-reddits for financial advisors)
6. Social media
I’ve sure you’ve heard about it before, but yes, social media is something you should be involved it. It does take work but the ROI isn’t there for all types of businesses.
- It’s great for products that have mass consumer appeal
- Facebook makes sense if your appeal is to the consumer
7. Email marketing
Email marketing is a great way to keep in touch with your existing customers. It also has the highest ROI in comparison to other marketing channels. So it’s one of the best ways you stay in a customer’s context. Here are some of our best tips:
- Think before you email: Is the content right for my audience? Is it compelling? Do they care? Once you start sending irrelevant content, you could lose your audience.
- Be contextual: Send content that touches on some relevance to your customers. Close to the holidays? Send something related.
- Don’t send for the sake of sending: If you don’t have something relevant to say, don’t say anything at all.
- Combine some other marketing ideas in this article like adding your contests and customer referral program links to the footer of your emails.
8. Customer service
Last but not least. Customer service is your most important way to get more business, whether your business depends on recurring customers or new customers coming in the door.
- Even if you yourself are not the most personable or can provide the best customer experience, you can surround yourself with people that are.
- Automation is great, but it can’t beat a personal touch.