Location-based marketing allows businesses to send relevant, useful information to customers when they need it most. Read how the strategy can boost engagement.
Marketers don’t think of cybersecurity in their day-to-day work – until something goes wrong. Safeguard your company against the top 5 cybersecurity threats.
When someone wants to return a product or cancel a service, how should you respond? Experts share how they handle returns and cancellations.
How do successful companies retain their existing customers? 60 experts from all industries share their proven customer retention strategies.
Companies that use direct marketing address a targeted audience, without third-party help. Learn direct marketing pros and cons, and how to start.
We’ve seen the quick rise in a marketing solution that quickly engages an audience – webinars. Learn what you need to promote your upcoming webinars using social media ads.
To show customers you really care, you need to go above and beyond. We’ve gathered 14 customer appreciation strategies and ideas to help you go that extra step.
Do you have a strong social media strategy? Whether it’s to boost brand awareness or generate leads, the right social media campaign can help your business.
How do you make sure you recruit high-quality affiliates? We asked marketers across all industries, and came up with 11 proven tips for finding the best affiliates for your program.
Is affiliate marketing good or bad? Does it deserve the questionable reputation it has gained? Or, do the benefits of affiliate marketing outweigh the bad name some have given it? 56 marketers share their insights and opinions.
Asking a customer to leave a review is an extra step in your process, after the sale has been made. Is it worth it to ask for a customer review? Find out.
Brand marketing is about sharing who you are as a company, from your mission to messaging and visuals. 105 marketers share 45+ proven strategies for building brand identity.
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