Think of the last purchase you made. Did you first read about the product online, or check customer reviews, before making your decision?

Not only is researching a brand already part of the average purchasing process, studies show over 90% of customers use search at every stage of their customer lifecycle. Another 85% use social channels to discover and decide whether to make a purchase.

Having so much available information helps customers find the best products. It also encourages businesses to be transparent and to engage authentically with their audience.

But how can a business keep track of every comment or review posted online? It’s humanly impossible.

The best way to keep tabs on what people are saying about your business is with a reputation management service. Today, we’ll review 28 of the best reputation management services out there.

What is a reputation management service?

Reputation management services are focused on influencing and improving the public’s perception of your brand. They help you monitor any conversations about your brand, respond to questions or comments, and address any negative feedback that might damage your reputation.

Through these efforts, you can strengthen the credibility of your brand and positively influence purchase decisions.

Types of reputation management services include:

  • Review management services
  • Brand mention tools
  • NPS software

Reputation management services: The evaluation criteria

We put together a list of the best reputation management companies and software available. First, let’s go over the criteria we’re using to evaluate the software.

Evaluation criteria Description
Free trial or demo? Can you try out the reputation management service before you buy?
Price How much does the software cost?
Customer service and support How does the company help assist you when using the software? What are the ways you can contact them for questions or issues?
Review score How do actual users rate the software or service? We’ve compiled an aggregate rating based on the average score from top review sites.
Top features We outline the main features of each reputation management service.
What makes them different? Our take on why this reputation management service or software stands out.

26 best online reputation management services

Using our evaluation criteria, we put together a list of the best online reputation management services. The table below lists all the software we cover in this article. Click on a tool’s name to read more about the company and its most popular features below.

Note: The software is not listed in any order of rank or recommendation. Our aim is to put together a selected source of online reputation management services, and give a clear picture of all the available options.

CompanyFree Trial or demo?PriceCommitmentCustomer support
Trustpilot is one platform that lets you embrace the power of customer reviews.Free plan$0-$900+MonthlySupport center, live chat, email
Net Reputation are experts in helping you take back control of your reputation. UnknownN/AN/ALive chat, email, phone
DashClicks is a reputation management software that helps you win more customers.Free trial$97+MonthlyEmail, Live Chat, Phone
Reputation Marketing is a customer intelligence platform that helps you build a positive online presence.Demo$99+MonthlyLive chat, phone, email, account manager, success manager
Reputation 911 is a full-service reputation management agency.Unknown$295-$495+Not ListedPhone, email
Customer Lobby helps you stay engaged with your past customers automatically.Demo$299-$399MonthlyLive chat, phone, resource library and NPS provide insights that make it obvious where to take action that results in growth.Free plan$0-$225MonthlyLive chat, phone, help center, API docs
Nearby Now will help you take control of your reputation and generate more leads.Demo, free trial$155-$499MonthlyEmail, phone
Objection makes online reputation management easy and efficient.Free trial$200MonthlyPhone, email, live chat is the best review management software for local SEOs, agencies, and brands.Free trial, demo$110+MonthlyLive chat, email, knowledge base
ReviewBuzz is a patent-pending software that helps you get the most online reviews on the sites that matter.Demo$199-$249MonthlyLive chat, email, phone is designed with one goal, to increase customer trust in your brand.Free trial, demo$45-$499+MonthlyLive chat, phone, support center, resource library
Power Reviews delivers software and network products to generate buyers.DemoN/AN/APhone, email, webinars, resource library
GatherUp helps you get customer feedback and online reviews to help boost your reputation.Free trial, demo$99-$495+MonthlyEmail, knowledge base, webinars, resource library
Ask Nicely allows you to retain customers, increase referrals and grow revenue using real-time NPS.DemoN/AN/ALive chat, email, phone, help docs
Review Trackers lets you achieve your highest ratings.DemoN/AN/APhone, support portal, resource library
Mention provides you with in-depth brand intelligence tailored to your business.Free plan, demo$0-$199+MonthlyEmail, phone, resource library
Brandwatch provides you with the most unified social media and customer experience management platform around.Demo$108MonthlyLive chat, email, resource hub, help center
ReviewInc is an affordable review and reputaion managemnet system for businesses. DemoN/AN/ALive chat, email, phone, extended customer support, support library
Awario is the most immediate way to learn about new mentions.Free trial$24-$399MonthlyLive chat, email, help center, resource library, video tutorials
Rising Star Reviews the platform that allows you to start getting reviews today from happy customers.Free trial$20-$30MonthlyEmail support from an expert marketer
Igniyte helps you identify and challenge negative content.UnknownN/AAnnuallyEmail, phone
Get More Reviews allows you to easily monitor your reputation.Free trial$99+MonthlyLive chat, phone
The Hoth lets you handle negative reviews privately, helping your reputation. Unknown$149-$399MonthlyEmail, phone, support portal
Local Clarity helps multi-location brands aggregate and manage reviews. Free trial$10-$12+/locationMonthlyLive chat, email, phone, resource library
Synup lets you spend more time running your business without worrying about your local presence. Free trialN/AN/ALive chat, phone, resource library, webinars
Best Company gives you the tools to collect reviews and amplify brand awareness through them.Free plan$399+MonthlyResource library, support tickets


trustpilotTrustpilot is a global online review community where any consumer can leave a review, as long as they’ve purchased or interacted with the particular company. The site’s aim is to build trust and transparency between consumers and businesses.

For this reason, Trustpilot has become a go-to consumer resource for online reputation management services. Any company can use Trustpilot’s free or paid services, and then invite their customers to leave a review.

Top features:

  • Google review partner
  • Widgets
  • In-depth review statistics
  • Product reviews
  • Search engine ratings
  • Get reviews, showcase reviews, manage reviews, and analyze reviews.

What makes them different?
Trustpilot’s biggest advantage is that it’s an open and transparent platform. The fact that anyone who’s used a business is able to write a review makes the online reputation management service easy for anyone to use. Plus, when a review is added to Trustpilot, it’s posted without censorship; businesses can’t just hide any reviews they question, meaning consumers are more likely to trust the review score and the business.

Free trial or demo? Price Customer service and support Review score
Free plan available $0-$900/month (enterprise plan also available) Support center, live chat, email 4.5 (632 reviews)

Net Reputation

net reputationNet Reputation helps businesses improve the way they look online. By implementing strategic digital marketing and modern SEO tactics, its reputation services help hide or remove any negative mentions on Google, Bing, or Yahoo, as well as other online reviews, press, or social media mentions.

The company’s team of content curators work to publish high-quality and engaging content online to improve how others see you.

Top features

  • Negative search results removal
  • Online business review management
  • Search engine optimization
  • Free reputation consultation – with results provided

What makes them different?
Net Reputation was one of the first reputation management companies established back in early 2015. Many companies use Net Reputation as a white label solution for their own clients, as it also offers affordable pricing. The company’s customer support team works 24/7 and is always available to address any questions or concerns.

Free trial or demo? Price Customer service and support Review score
Unknown Unknown Live chat, email, phone 4.7 (202 reviews)



26 Best Online Reputation Management Services [Top Review Management Services in 2023] 1DashClicks’ Reputation management software allows you to manage your reviews across different sources from one dashboard. It makes collecting reviews extremely easy. You can easily send customer review requests via SMS or email so that they can share their feedback. Moreover, the app lets you resolve customer problems by managing all your reviews in a single place. 

Top Features

  • Manage your reviews across multiple sources.
  • Share your public review page with customers. 
  • Integrate Facebook reviews and Google My Business reviews. 
  • Track your average rating and best review sources.

What makes it different? 

The app lets you access all your customer reviews from every source in one single dashboard. Also, you can invite customers to leave business reviews by sending well-designed SMSs and emails with a single button press. The app even helps you gain insights related to your performance and ratings on each review platform, enabling you to track your progress at all times.

Free trial or demo? Price Customer service and support Review score
Free trial Starting at $97/month Email, Live Chat, Phone 4.9 (228 review)

Reputation Marketing

reputation marketingReputation Marketing is a customer intelligence platform, which offers advanced customer satisfaction surveys and integrated online reputation management. The service is positioned as a brand image builder and serves to protect your internet reputation in the long run.

Top features

  • API
  • Customized messages (send via email, text, or Facebook Messenger)
  • 15 times higher response rate
  • Drip-feed sending
  • Mobile-friendly
  • Real-time notifications
  • Over 2,000 integrations
  • Ability to promote positive reviews

What makes them different?
Reputation Marketing monitors a brand’s online reputation across over 650 review sites worldwide – more than 101 in the United States, and more than 88 in the United Kingdom. Then, it aggregates the reputation scores together for easy visibility. This reach makes them a great choice if your business has a global market.

Free trial or demo? Price Customer service and support Review score
Demo Starting at $99/month Live chat, phone, email, account manager, success manager 5 (1 review)


reputation 911With the tagline “We Make You Look Good Online,” Reputation911 is a reputation management service that specializes in the removal and suppression of inaccurate and unwanted search results. Businesses can use the service to manage any crisis, protect their brand reputation, and control the way they want to be presented online.

Top features

  • Monitor and maintain search results
  • Promote your brand
  • Investigate and remove false information
  • Content creation
  • Social media integrations

What makes them different?
Reputation911’s team will create a custom reputation management approach for your business. The company relies on proven strategies to mitigate any unwanted reviews or statements, which is great for any brand that is currently in need of reputation repair.

Free trial or demo? Price Customer service and support Review score
Unknown $295-$495/month Phone, email N/A

Customer Lobby

customer-lobby_logoCustomer Lobby offers a marketing service that works without your constant supervision. They do this in a way that doesn’t involve blasting the same message to every customer. Instead they take a results driven approach and use relevant language for each customer and their stage in the buying process. They also help to create a  review plan to so that businesses can get more reviews on sites like Google, Yelp, Facebook, and more. The service automates the review management by syncing with your own invoicing system. So once any customer makes a transaction, they will instantly receive a request to leave a review.

Top features

  • Direct connect
  • Follow up on all transactions with review requests
  • Targeted campaigns
  • Tracking and optimization
  • Webinars for continued learning
  • Personalized emails & postcards
  • Mobile app lets service businesses request reviews on the spot, right after service is finished
  • Tracks marketing dollars to see what is working and converting

What makes them different?
Customer Lobby has expanded from their simple service of just getting your business reviews. They now support a larger scope of marketing, and help with everything from improving your online presence to tracking full-fledged marketing campaigns.

Free trial or demo? Price Customer service and support Review score
Demo $299-$399/month (+$199 activation fee) Live chat, phone, resource library 4 (1 review) is a comprehensive customer intelligence platform and reputation management agency. It’s built to help companies increase revenue and reduce churn by publishing positive customer feedback. Capture, analyze, and grow are the three components they focus on to help your business.

The services focuses on NPS scores, providing a self-service tool that adapts to any business that’s looking to tap into the power of their customers.

Top features

  • Full feature API
  • Multi-campaign support
  • In-app response system
  • Data trend analysis
  • Custom scheduling
  • 27 languages available for surveys
  • Sentiment analysis
  • Historical customer tracking
  • BigCommerce and Shopify integrations

What makes them different?
Promoter offers enterprise-level features at entry-point pricing. It also offers the most advanced pre-survey feature set in the industry, with a comprehensive analytics and data mining toolset that’s hard to find elsewhere.

Free trial or demo? Price Customer service and support Review score
Free plan $0-$225/month Live chat, phone, help center, API docs 4.5 (39 reviews)

Nearby Now

nearby-now-networkNearby Now makes it easy for local businesses to directly reach leads at their convenience. The platform allows your team to connect with customers, answer any questions they might have, ask them for reviews, and instantly share the reviews on Google My Business, Facebook, LinkedIn, and other platforms. They have also spent some time focusing on quick check-ins from customers – making it easier for customers to help boost your search rankings.

Top features

  • Local SEO
  • Leaderboard
  • Real-time reporting
  • Mobile friendly
  • Video check-ins
  • Audio reviews
  • Wealth of integrations

What makes them different?
Nearby Now makes it easy for customers to leave reviews, and businesses to build their online reputation. The reputation management service also focuses on local businesses, which makes it great if you run a brick-and-mortar store or are catering to local markets. They also rely on LeadSMS – so you can capture leads with their widget and close them with a quick SMS message.

Free trial or demo? Price Customer service and support Review score
Free trial, demo $155-$499/month Email, phone N/A

objection is a reputation management service that uses AI and machine learning to identify and dispute any illegitimate online reviews and testimonials that your business receives. This includes ones left from competitors, fraudulent customers, or bots and spam. Their platform flags and sends removal requests to many major review sites – so you have less to worry about.

Top features

  • Review notifications
  • Review generation
  • One-click response
  • Keyword alerts
  • Testimonial display
  • Social content generation
  • Unlimited disputes/removals

What makes them different?
This reputation management service uses AI and machine learning, which means it can crawl the internet for any negative mention of your brand. From there, you can scan the reviews to see what’s the best action to take, and then use the company’s one-click dispute and response buttons to address any concerns. They are focused primarily on disputing illegitimate bad reviews to make sure your good reputation stays intact.

Free trial or demo? Price Customer service and support Review score
Free trial $200 Phone, email, live chat 5 (17 reviews) is a white-label review management service and marketing platform. The suite of tools can handle almost any review-related task: ask happy customers to leave positive reviews, recover disgruntled customers and guard against negative reviews, monitor reviews across third-party review sites, and capture and amplify positive reviews.

Top features

  • Monitor and respond to reviews across 100+ sites
  • Widget to promote reviews
  • White label
  • Mobile-friendly
  • Customized messaging
  • Auto-publishes positive reviews

What makes them different? is built for marketers and agencies, with enough flexibility to customize and deliver services white-labeled under your own brand. Its platform also accommodates site integrations with a number of third-party platforms.

Free trial or demo? Price Customer service and support Review score
Free trial, demo Starting at $110/month (based on number of seats) Live chat, email, knowledge base 4.8 (238 reviews)


review buzzReviewBuzz helps businesses get positive customer reviews on the sites that matter, like Google, Yelp, Facebook, and more. The software makes it easy to communicate with customers through one-click review requests and text message communications. Your team simply sends requests, and then can sort and filter the reviews from a single platform.

Top features

  • Trust builder widget
  • Automated follow-up emails
  • Social media management
  • “Review of the week” highlighter
  • Negative review alerts
  • Wealth of integrations
  • Employee-specific review portfolios
  • Employee rewards/points

What makes them different?
ReviewBuzz allows you to prioritize the sites you want your reviews published on, with a system that automatically directs customers to those sites. Once a review is left, you can easily read and sort through them, and publish them in just a few clicks. They have also implemented an employee reward program. Therefore, employees who are mentioned in a positive review can earn points and use them towards rewards of your choosing.

Free trial or demo? Price Customer service and support Review score
Demo $199-$249/month Live chat, email, phone 4.5 (6 reviews)

26 Best Online Reputation Management Services [Top Review Management Services in 2023] is an independent third-party review platform. It gives businesses the power to see a 360-degree view of their online reputation. Across the whole web from one dashboard.

The reputation management service invites reviews to the platforms where they are lacking a presence. This works by assigning a percentage of requests to platforms of the business’ choice.

Top features

  • Easily get actionable insights from reviews
  • Turn reviews into banners
  • Wealth of integrations
  • Expert answers
  • Competitor analysis
  • Video reviews
  • Badges and widgets that can display reviews, social proof, etc.

What makes them different? collects, monitors and publishes reviews. To Google, Bing, Yahoo, Facebook, and Amazon. They also have a pretty neat review widget – which allows customer reviews to be a seamless part of your website.

Free trial or demo? Price Customer service and support Review score
Free trial, demo $45-$499+/month Live chat, phone, support center, resource library 4.8 (126 reviews)


power reviewsPowerReviews empowers brands and retailers to generate and display ratings and reviews, all within a single, flexible, multi-channel SaaS platform. They are huge advocates of using user-generated content for driving growth, so they include UGC features in addition to the review management suite.

Top features

  • Review accelerator
  • Review snapshot
  • Mobile-friendly
  • Customize the way you display reviews and UGC
  • In-line SEO
  • Robust data collected from reviews and UGC
  • Webinars for continued learning
  • User-generated content sharing

What makes them different?
They don’t just generate more reviews – they get those reviews in front of more shoppers at the moment of purchase. They really focus on verified buyers for generating reviews.

Free trial or demo? Price Customer service and support Review score
Demo Unknown Phone, email, webinars, resource library 4.4 (149 reviews)


gatherupGatherUp lets a business install a customer feedback and online review management process. The product requests and tracks customer feedback, preventing bad reviews, and pushing positive testimonials out to the business’s website.

They know that listening to customer feedback is vital for your business, and actually create quick conversations with your customers to transform that data into fuel for growth.

Top features

  • Mobile-friendly
  • API
  • NPS reporting
  • Over a dozen channels to ask for feedback
  • Testimonial widget
  • Option to collect feedback before reviews lets you request reviews from only satisfied customers
  • Online review requests for over 100 sites
  • Review monitoring and negative review alerts

What makes them different?
GatherUp focuses on providing an affordable, effective, and intuitive online review platform. They have in-depth features even in their lowest paid plan – pretty impressive.

Free trial or demo? Price Customer service and support Review score
Free trial, demo $99-$495+/month Email, knowledge base, webinars, resource library 4.45 (43 reviews)


ask nicelyKeep customers, increase referrals, and grow revenue using real-time NPS. The AskNicely software measures and improve the customer experience. It collects customer feedback and integrates with your CRM. The team at AskNicely understands that people choose (or don’t choose) a business based on what others are saying about you. They focus on collecting information right after a customer’s experience so that you can take action and act accordingly to drive retention and expand revenue.

Top features

  • NPS and other feedback surveys
  • One-click feedback
  • Easily take action on feedback
  • Recognize staff based on customers’ positive feedback
  • Simple setup
  • 25+ integrations

What makes them different?
AskNicely use one-click feedback, which improves customer response rates by 38%. They are also huge on NPS, CSAT, and CES – so you can learn the most about your customers’ wants and needs.

Free trial or demo? Price Customer service and support Review score
Demo N/A Live chat, email, phone, help docs 4.7 (819 reviews)


reviewtrackersReviewTrackers is the award-winning customer feedback software. It helps businesses transform the customer experience. The platform collects review data from 85+ review sites. Helping to enable brands to make data-driven decisions. ReviewTrackers helps busy professionals save time, money and resources. So they can focus on what matters most: their customers.

Top features

  • API
  • Mobile app
  • Customer experience analytics
  • Local SEO solution
  • Unlimited users
  • Review and feedback request tool
  • Daily alerts
  • Custom reporting
  • App store monitoring
  • Over 1000 integrations

What makes them different?
ReviewTrackers places customer service and user experience above all else by providing companies with listing consistency, engagement, visibility, and ultimately increased  conversions. They also do a great job at listening to their own customer feedback for continual improvement in their product.

Free trial or demo? Price Customer service and support Review score
Demo Unknown (based on locations tracked) Phone, support portal, resource library 4.6 (133 reviews)


mentionMention is a media monitoring and social listening app that helps businesses see what’s said about them online. With more than 750,000 users all over the world, the tool helps any business or brand see every important conversation in real time. Clients include agencies, universities, charitable organizations, and banks.

Top features

  • Customizable, robust, and automated mention data reports
  • Build graphs using metrics that matter to you
  • Monitor more than 70 top review sites, plus social media and overall online mentions
  • Custom mention alerts flag mentions with specific keywords
  • Filter mentions by site, country, and language
  • Social media scheduling and publishing
  • Competitive analyses

What makes them different?
Clients say Mention is the easiest-to-use monitoring tool they’ve tested. Testimonials rave that the interface is attractive to look at and uncluttered, while the customer success team is available and willing to help. Mention also doesn’t bill users for support time. They have a ton of worldwide users – so brands worldwide can make smart decisions based on learned social insights.

Free trial or demo? Price Customer service and support Review score
Free plan, demo $0-$199/month (enterprise plan also available) Email, phone, resource library 4.3 (428 reviews)


brandwatchBrandwatch is how brands take control of their reputation management. It combines tools for social media listening and strategy building, including sentiment analysis with a centralized customer profile hub. Thus, brands can detect and react to comments immediately.

Top features

  • Monitor brand mentions, as well as trends relevant to your brand
  • All customer interactions are compiled in enriched individual profiles
  • Customer profiles allow for for highly targeted segmentation
  • Manage and monitor social media
  • Trend analysis lets you predict consumer needs
  • Crisis management helps protect your brand in an emergency
  • A unique prioritization algorithm ranks mentions and messages by importance

What makes them different?
Brandwatch bridges social media, reputation, and customer experience management. As a result, marketers can plan, execute, and test in one place, while mapping data. Their UX focuses on easing collaboration between individuals and teams.

Free trial or demo? Price Customer service and support Review score
Demo Unknown Live chat, email, resource hub, help center 4.4 (467 reviews)


reviewincReviewInc provides an all-in-one suite for businesses, giving them access to manage their online reputation with a stable experience. The ReviewInc platform includes an optimized email system that is designed specifically to get past spam filters, which is critical when sending thousands of review requests for your product or service.

Top features

  • Automatic review alerts
  • See reviews within seconds
  • Review site auto-fix link management
  • Star rating in Google search
  • Sentiment analysis and keyword trend tracking
  • Free US-based support
  • Customizable reports
  • Competitive analysis

What makes them different?
ReviewInc believes in offering value to customers. Their system does the work for you at an affordable price for unlimited users. They are a worldwide business that offers 26 different languages for business reputation management.

Free trial or demo? Price Customer service and support Review score
Demo Unknown Live chat, email, phone, extended customer support, support library 4.5 (13 reviews)


awarioAwario wants you to be the first to know when important conversations spark up online. In contrast, to other monitoring apps that rely on a single third-party data provider, Awario crawls over 13 billion web pages daily and is one of the most immediate ways to learn about new mentions. With Awario, users can reply to any mentions within the app and connect to as many accounts as they want.

Top features

  • Real-time, non-stop monitoring of both social media platforms and the web
  • Negative alerts
  • Sort mentions by any number of factors
  • Sentiment analysis
  • Find sales opportunities on social
  • Email notifications
  • Boolean search to help streamline mentions

What makes them different?
Awario offers features and analytics not provided by competitors – all while being cheaper than most other professional social monitoring tools. The tool also uses filters, like topic clouds and Boolean searches to help you see common themes and develop a plan to address these patterns.

Free trial or demo? Price Customer service and support Review score
Free trial $24-$399/month Live chat, email, help center, resource library, video tutorials 4.2 (33 reviews)

Rising Star Reviews

rising star logoRising Star Reviews specializes in helping local businesses get more 5-star reviews while keeping negative customer feedback private. Rising Star Reviews makes it easy to ask every customer for a review, and to do so without the fear of getting negative reviews. Businesses enter a customer’s name and email address, and the system does the rest.

Top features

  • Easy to use
  • Automated customer review requests
  • Pre-screening to promote only good reviews publicly
  • Private negative feedback collection
  • Follow-up requests
  • No-brainer pricing for small businesses

What makes them different?
Rising Star Reviews is the ideal solution for small and local business owners. For that reason, it’s ideal for those who don’t have the time or budget for full-service systems. But who wants to get more 5-star reviews as easy as possible.

Instead of building a comprehensive set of features, it focuses on one key goal – reviews. Even if you’re not a professional marketer, it seems like you’ll still be able to get the results you want with their platform in hand.

Free trial or demo? Price Customer service and support Review score
Free trial $20-$30/month Email support from an expert marketer 5 (1 reviews)


igniyte logoIgniyte is one of the leading online reputation experts, focused on auditing your existing reputation and improving online presence. It works internationally with companies, brands, and individuals, and delivers long-lasting and positive online reputations.

Top features

  • Review and mention monitoring
  • Reputation audit
  • Social media profile creation
  • Optimization of assets
  • SEO reputation management on all search engines

What makes them different?
Igniyte commits to making progress by hitting KPIs, as well as ranking the content created and shared online on your behalf. They seem to have been around the longest (2009) too, so they definitely know a thing or two in this market.

Free trial or demo? Price Customer service and support Review score
Unknown Unknown Email, phone N/A

Get More Reviews

get more reviewsThe Get More Reviews reputation management software helps you get reviews and much more. Get More Reviews allows businesses to generate real reviews on many sites, including Google, Facebook, Trip Advisor, and BBB. They do all the setup, therefore you can sit back and get more reviews.

Top features

  • Review generation
  • Review reminders
  • Bad review blocker
  • Website and email tools
  • Auto social posting of your best reviews
  • Reputation monitoring
  • Automated reporting

What makes them different?
Get More Reviews takes care of all the setup processes, so all you really have to do is sit back and wait.

Free trial or demo? Price Customer service and support Review score
Free trial $99+/month Live chat, phone 4.7 (129 reviews)

Hoth Stars by The Hoth

the hoth starsThe Hoth reputation management tool helps you get more positive customer reviews on any site of your choice. With a single code snippet, you can collect your reviews from anywhere. When customers rate you at 4 stars or above, they are prompted to leave you a review. If they rate you lower than that, they can send you a private message to sort out the situation. Thus, giving you the chance to build up an awesome reputation. You can also choose where your reviews go, including on Google, Yelp, and many others.

Top features

What makes them different?
Hoth lets you filter through reviews so that the best ones get published, while the negative ones are handled in a manner that improves your reputation.

Free trial or demo? Price Customer service and support Review score
Unknown $149-$399/month Email, phone, support portal 4.2 (5 reviews)

Local Clarity

local clarityLocal Clarity knows that improving your online reputation is what you need to go to the next level. Businesses all over the world use Local Clarity’s reputation management services for building relationships through direct review responses, as well as to discover insights across locations, cities, states, and countries.

Top features

  • Performance insights
  • Powerful team collaboration
  • Review management
  • Direct response, including response templates
  • Scheduled posts
  • Wealth of integrations

What makes them different?
The team elements found within the Local Clarity dashboard are above par. Teams can share and distribute workflows, negative reviews, and performance reviews. You also have the ability to bulk upload and schedule posts.

Free trial or demo? Price Customer service and support Review score
Free trial $10-$12/location/month (enterprise plan also available) Live chat, email, phone, resource library 5 (6 reviews)


synupSynup is an uncomplicated way to manage your reputation and business listings. The platform syncs everywhere, meaning you can gain insight from all over the web.

It’s the all-in-one local marketing software that helps everyone, from single-location businesses, to multi-location businesses, to marketing agencies. Businesses can manage their local listings easily, all from within the platform. And with easy reporting, it’s very easy to monitor all analytics. Above all, you can run a free scan to see how your business is listed on the web.

Top features

  • Location management
  • Monitor interactions
  • Detailed review analytics
  • Widgets to display reviews
  • Direct response, including response templates and smart response features
  • Webinars for continual learning
  • Bulk listings
  • Forward negative reviews to team members
  • Revenue calculator

What makes them different?
Synup gives you a free scan, so interested customers can give the service a spin before deciding to sign on.

Free trial or demo? Price Customer service and support Review score
Free trial Unknown Live chat, phone, resource library, webinars 4.2 (88 reviews)

Best Company

Best Company logoBest Company is an online review site and reputation management tool that provides unbiased data to consumers to help in their buying process. It also supplies businesses with tools to manage their online reputation and improve brand awareness.

“Online review management, especially in an age where online presence is so vital to a brand’s success. If consumers are searching for your brand and are being met with negative feedback, that’s going to deter a lot of potential customers from using your services.

“Responding to bad reviews especially shows consumers you care about rectifying bad experiences and righting wrongs. No brand is perfect, and it’s doubtful your brand awareness will be perfect. However, if you take the time to manage your online reputation, you can use it to improve and amplify your brand awareness strategy.” says McCall Robison of Best Company.

Top features

  • Review generation and verification
  • Lead generation
  • Ability to share reviews across platforms with a single click
  • Sentiment analysis tools let you analyze trends across positive and negative reviews

What makes them different?

Best Company lets you collect video testimonials from customers, and has a pop-up feature where you can display your best reviews on your website.

Free trial or demo? Price Customer service and support Review score
Free plan $399/month; enterprise plan also available Resource library, support tickets N/A

FAQ about reputation management services

Looking to learn more about reputation management, so you can make a more informed decision about reputation management services? Below, we answer some of the most common questions.

What is reputation management?

Reputation management includes monitoring, analyzing, and addressing any important conversations surrounding your brand – typically through a dedicated platform (reputation management service).

This helps build your business in a positive light, while also allowing you to quickly address any negative feedback before it escalates.

What does reputation management include?

While there’s a wide range of reputation management services, they generally fall into two categories: proactive and reactive reputation management.

Proactive reputation management takes action to guide your brand story from the beginning. It includes:

  • Creating, claiming, and optimizing your online profiles
  • Publishing on your own blog and social media accounts
  • Sending out customer polls or surveys
  • Asking customers for reviews and feedback
  • Engaging in public relations
  • Sending out press releases
  • Placing paid ads

Reactive reputation management is more concerned with responding to what others are saying about your brand. This can include:

  • Tracking brand mentions and customer sentiment across platforms (i.e., social media channels, third-party review sites)
  • Monitoring top search results that appear for your brand
  • Thanking customers for positive reviews and feedback (and possibly contact them for further research or testimonials for your site)
  • Responding to negative content, reviews, or low ratings
  • Handling any crisis or removing online content in legal violation of your brand

What is an online reputation management service?

Online reputation management (ORM) services specifically monitor what people are saying online, such as on review sites, forums, groups, or social media. As this is already such a large part of a brand’s reputation, reputation management and online reputation management services are practically the same thing.

What’s the difference between reputation management services and review management services?

Review management services are just one type of reputation management service. They focus on driving, and occasionally monitoring, reviews on third-party review sites. But to manage all aspects of your reputation, you’ll also need to check on what people are saying on social media, as well as other sites across the internet.

The reputation management platforms we covered above include review management platforms, as well as other tools (such as brand mention tools).

What are the types of online reputation management services?

To make the most informed decision about what reputation management software you should choose, it helps to know a little more about the different types of reputation management services available. There are full-service options, as well as software for your specific business needs. We describe a few of the most common types below.

1. Review management services

Reviews play a huge part in your business reputation. Studies show “90% of consumers read online reviews before visiting a business” and “72% will take action only after reading a positive review.”

Review management services automatically reach out to your best customers, which increases the amount of positive reviews you receive.

Some review management services also alert you to new reviews as they’re posted, so you can thank the advocates who wrote them. Others help you sort through positive and negative patterns in reviews, so you can more easily respond to the feedback you receive

2. Brand mention tools

Brand mention tools not only let you know when someone mentions your brand online. They can also categorize these mentions as either positive or negative, and tell you how often certain individuals talk about your brand.

This allows you to take immediate action, whether it’s responding to negative mentions before they spread or promoting positive content to your followers.

In this way, brand mention software helps you find your biggest fans, so you can say thanks and potentially recruit them as brand ambassadors.

3. NPS software

NPS scores can reveal a lot about your customers’ experience and feelings toward your business – which is why a lot of reputation management services include NPS scoring.

The results of an NPS survey help categorize your customers into promoters, passives, and detractors. This allows you to resolve any issues your detractors have before these problems can damage your reputation, and harness your brand promoters to build a positive reputation.

Net promoter score (NPS) is a popular metric to gauge how likely your customer would recommend your brand to others. Read our other article that outlines the best NPS questions to ask.

Your NPS score is also a great way to determine if your business has enough promoters, and will benefit from running a referral program.