Under the Rock
An inside look at the stories behind the scenes at Referral Rock.
We share our successes, failures, and lessons we’ve learned along the way while building an independent software business.
All posts
- 8+ Unhinged Social Media Experiments in 6 Months
What happens when a business stops sounding like a robot that just keeps posting? Here’s what we found out when we went all-in on a human-first, unhinged social strategy.
Carina Mazur · September 29, 2025
- 2024 Year in Review: Highlights and Reflections
Our best features, content, and updates from 2024.
Mica Longanecker · January 14, 2025
- Our Journey into Social Listening Tools: A Reality Check
We tried social listening for our own company. Here’s what we learned, the pitfalls we ran into, and what we’d do differently.
Jessica Huhn · November 21, 2024
- How Referral Rock services have evolved over the years
(2017-2024) Referral Rock customers kept coming back with questions or worse, would go quiet and suddenly cancel. We needed a better, more human approach to onboarding
Mica Longanecker · October 31, 2024
- From beta to real business – Discovering inside sales
(2015-2017) Referral Rock’s story from beta -> real business in 3 years with no funding, an all remote team, and never leaving my chair (kinda)
Josh Ho · February 21, 2019
- Crossing the tipping point on a dare
(June 2015) Just another reluctant SaaS business in beta that didn’t know if customers were willing to pay. On practically a dare, that all changed overnight.
Josh Ho · February 21, 2016
- Lessons learned from my first failed SaaS – UberNote
(2006-2012) I learned enough about startups and SaaS from UberNote to actually be successful. Blindspots, a startup incubator, fund raising, first customers, to holding on too long.
Josh Ho · May 4, 2015
Marketing playbooks
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The Definitive Guide to Brand Strategy
Your brand is more than a logo. It's an asset that shows what your business is about.
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B2B Sales and Marketing Resources
Build an effective and focused sales and marketing strategy, specific to B2Bs.
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The Complete Customer Loyalty Guide
Customer loyalty is essential for growth. Discover proven ways you can foster loyalty.
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Reviews and Reputation Management
Measure and manage your brand's reputation, and gain positive reviews.
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Growth Marketing Strategies
Everything you need to grow your business from start-up to success.
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