I’ve been somewhat quiet about my latest project: Referral Rock, but now I am ready to add the additional public pressure of letting it be known to all of the Internets!
Here’s the gist:
Just about everyone is familiar with customer referral programs. You know the ones where you refer a friend and you and the friend may get a benefit like 20% off, a $10 gift card, or entry into a drawing for free iPad…
You often see these programs with larger businesses where running customer referral program online has been proven to increase the number of new customers for businesses. Not only do they acquire more business but they can track exactly where it came from.
Here’s how I came up with it:
So as I was sitting in a car dealership waiting for service, I watched a new customer come in and mention they were referred by a previous customer. The dealer looked confused and not able to place the name of the previous customer. That’s when I realized small businesses lacked the tools to make a customer referral program work. I have taken the best practices of customer referral systems for big businesses and built one specifically for small businesses.
What it does:
1. Create your own program (hosted on its own website)
2. Run your program through a system whose sole goal is to get you more referrals
3. Track and monitor the results