Differentiated vs. Concentrated vs. Undifferentiated Marketing
Compare differentiated, concentrated, and undifferentiated marketing strategies with real examples to find the right fit for your business.
April 22, 2026
Compare differentiated, concentrated, and undifferentiated marketing strategies with real examples to find the right fit for your business.
Viral growth has become something of a holy grail for online businesses. Who can turn down the allure of a growing user base and tons of positive buzz? It may seem like viral growth happens by chance, but fortunately, that’s not the case. We bring you nine actionable steps to increase your business’ chances for viral growth.
Going viral isn’t all just luck. It’s something you can plan for, build, and integrate into your current workflow, using a growth engine known as a viral loop. Today, we’ll cover the best practices for building a viral loop.
Are your thank you pages fully optimized? If not, you could be missing out on conversion opportunities. There are a handful of optimization ideas that you could try for maximum results. Check out these great thank you page examples and learn why they work (and what doesn’t work as well).
Customer marketing is when you market to existing customers, and includes efforts to turn your customers into advocates. Learn everything about how it works and how to use it for your business here.
“Social proof” describes how people decide on their actions and purchasing behaviors based on what they see others doing. We put together the best examples of social proof to inspire your own marketing.
Chatbots and email marketing are both great for growing your brand. Here’s how you can use them together to expand your business even further.
Companies that use direct marketing address a targeted audience, without third-party help. Learn direct marketing pros and cons, and how to start.
Conversion marketing is a strategy that involves tailoring all of your digital marketing assets to maximize your conversion rate. But what strategies will help you boost conversions? And how will conversion marketing help your business? Read on to find out.
Looking for a way to personalize your mobile marketing, and gain an edge over your competitors? Proximity marketing may be for you. Learn what proximity marketing is, different type, and the pros and cons of proximity marketing.
If your company isn’t growing, it’s not sustainable. What exactly is growth marketing? What makes it different from traditional marketing? Why should a brand consider doing it? Read on to find out.
Ready to crush your obstacles to growth? We’ve rounded up more than 50 growth hacking strategies to help you convert customers, in 6 categories.