Category: Growth Marketing

viral growth

9 Steps to Create Viral Growth for Your Business

Viral growth has become something of a holy grail for online businesses. Who can turn down the allure of a growing user base and tons of positive buzz? It may seem like viral growth happens by chance, but fortunately, that’s not the case. We bring you nine actionable steps to increase your business’ chances for viral growth. 

viral loops

What Is a Viral Loop? Advantages and Examples

Contrary to popular belief, going viral isn’t all just luck. It’s something you can plan for, build, and integrate into your current workflow, using a growth engine known as a viral loop. Today, we’ll cover what a viral loop is and the best practices for building one.

Pirate metrics AAARR

What Are Pirate Metrics and Why Are They Important?

Starting a business is hard, but sustaining the growth of a business is even harder. Fortunately, pirate metrics can help. We discuss exactly how to grow your business using pirate metrics, also referred to as AARRR metrics.