Category: Growth Marketing

viral loops

What Is a Viral Loop? Advantages and Examples

Contrary to popular belief, going viral isn’t all just luck. It’s something you can plan for, build, and integrate into your current workflow, using a growth engine known as a viral loop. Today, we’ll cover what a viral loop is and the best practices for building one.

Pirate metrics AAARR

What Are Pirate Metrics and Why Are They Important?

Starting a business is hard, but sustaining the growth of a business is even harder. Fortunately, pirate metrics can help. We discuss exactly how to grow your business using pirate metrics, also referred to as AARRR metrics.