You likely understand the importance of having others know about your brand. But do you know how to measure brand awareness? Learn four strategies to accurately measure brand awareness.
Category: Brand Strategy
How to build a winning brand strategy? Follow the actionable template steps we’ve outlined below. Plus, download our brand strategy template to help get you started.
Building your brand should be high on your list of marketing priorities, and brand marketing can help. We break down what brand marketing is, the goals you should set for brand marketing, and the seven essential steps in the entire process.
Companies with excellent brand strategies know how to plan for the future. In this post, you’ll learn about brand strategies and why it’s so important for your business to have one. You’ll also see actual examples of how some of the biggest names create and implement their brand strategies.
Brand identity represents what your business stands for and what sets you apart in the industry. Learn why it’s essential to doing business, and how to design (or redesign) the best identity for your brand.
If you’re looking for a great way to grow your company, it might be time to focus on extending your brand. Today, you’ll learn what a brand extension is, as well as its advantages and risks. We’ll also show you good and bad examples of company brand extensions.
Brand superfans are the biggest supporters of your business. Learn more about these types of fans and why they’re so beneficial for your company.
Consumers are turning to online communities to connect with brands, so your brand should consider starting a community of its own. Here’s what you need to know to start one, including brand community examples.
Loyal customer relationships become even stronger when your company focuses on building brand affinity. To stand out from the competition, it’s time to learn more about brand affinity and how to build it with your customers.
Crafting a unique brand story is one of the most effective ways to attract, engage, and encourage your audience to build a relationship with your brand. Here’s how to write a brand story.
Companies can build brand equity through several channels, such as brand marketing, community, durability, quality, and recognition. It takes a lot of work to establish favorable brand equity. Here’s how to start building it.
What is brand reputation management, and why is it important? What steps do you take to build a brand reputation? Find all the answers here.