B2B Affiliate Marketing: How to Start a Program
Learn how to start a B2B affiliate program, from choosing the right affiliates to setting commissions. Includes tips on what to look for before you start.
April 22, 2026
Learn how to start a B2B affiliate program, from choosing the right affiliates to setting commissions. Includes tips on what to look for before you start.
Most B2B referral programs launch once and fade. The ones that work run continuously — built into operations, not just a marketing push. Here’s how.
Check out a step-by-step breakdown of what goes into a B2B sales plan, how to build one that holds up, and a free template to get started.
Here’s how to create B2B buyer personas, including what sets them apart from B2C personas, key points to include, and tools to generate them more easily.
These examples of subject lines for networking emails will help you follow up effectively and get your all-important messages opened and read!
Dive into the most creative B2B marketing campaigns of all time and the lessons that you can learn from them, as shared by experts.
Find out what sets each type of B2B partner program apart, how to identify the best partners for you, and some of the best B2B partnership advice to follow.
Here’s all you need to start a B2B loyalty program, including advantages, best practices, potential challenges, and efficient management techniques. Plus, learn why referrals are even more powerful than a B2B loyalty program.
Dig into the 11 different types of B2B social proof that experts use to grow their sales, including how you can best create them and how to overcome challenges. We’ve also got ideas for where to share your social proof besides your website.Â
Knowing your ideal buyers well not only refines your marketing but speeds up the sales process too. Find out how to create an accurate ICP for your business based on advice from 12 experts.
It’s never easy to filter warm leads from cold ones. However, having a system for qualifying B2B leads helps. Our recent survey digs into the metrics and processes that experts use – and you can too.
Learn tips and secrets for creating high-converting B2B landing pages from landing page optimization specialist Zach Goldie.