Category: B2B Sales and Marketing

b2b-word-of-mouth-referral-stories

52 Marketers Share Their B2B Word-of-Mouth Referral Stories

If you’re a B2B business, what can you do to drive valuable referrals, and take advantage of word-of-mouth as a channel? 52 business professionals share why they recently referred B2B businesses to others; pick up tips from their stories.

b2b-marketing-strategies

14 Essential B2B Marketing Strategies To Grow in 2023

In the modern B2B purchasing landscape, the buyers have control. A single purchasing decision involves multiple buyers, who demand personalization and conduct detailed research. Learn B2B marketing strategies crafted to convince these buyers.

advocacy 34

61 B2B Referral Statistics and Quotes

Many people see the benefits of running a referral program. But some businesses like a B2B business may still be on the edge. Here are statistics and quotes to prove how effective it can be.