Brand Strategy Hub

Explore the best ways to build your brand, from designing your first logo to mastering community engagement

Brand Strategy Hub 1
Getting started
Companies with excellent brand strategies know how to plan for the future. In this post, you’ll learn about brand strategies and why it’s so important for your business to have one.
Identity is something important to every individual. Often described as your self-image, it’s how you see yourself in comparison to others. Brand identity is no different – it represents what your business stands for and what sets you apart in the industry.
If you’re new to marketing, you might think that storytelling is just another buzzword, but there’s a good reason for its newfound popularity among brands, businesses, and entrepreneurs. It’s the one thing everyone has in common – we all have a story.
Maintaining a brand
Most business owners assume that having loyal customers is as good as it gets. But to stand out from the competition, it’s time to learn more about brand affinity and how to build it with your customers.
You’ve seen them before: the people who always choose Coke over Pepsi, the ones so faithful to Macs they’d never touch a PC. You wonder, “How can I foster that level of commitment to my own brand?” We answer all of these questions and more.
What is brand reputation management, and why is it important? What steps do you take to build a brand reputation? Find all the answers here.
There are a lot of things that go into a successful business. While revenue might be one of the main indicators, if you want to become a household name like Nike, Apple, or Instagram, there’s another key factor you should consider – brand equity.
Building a customer base
We often use brand names when referring to items – Kleenex instead of tissues, Coke instead of soda, and Band-Aids instead of “bandages.” How do you achieve this level of brand awareness? We take a look at all the ways.
Why start a brand community? As marketers, it’s our job to stay up to date with all the latest trends and analyze how different generations and buyer personas interact with our brand. And are turning to online communities to find them. Thus, your brand should consider building an online brand community of its own.
What do you think of when you hear the term brand ambassador? What makes ambassadors different from other advocates? Read more about these experts of your brand, who represent you regularly in the public.
Advanced strategies
If you’re looking for a great way to grow your company, it might be time to focus on extending your brand. In this post, you’ll learn what a brand extension is, as well as its advantages and risks. We’ll also show you good and bad examples of company brand extensions.
Whether you’re a sports fan or not, it’s fairly easy to imagine what a superfan looks like. These people are often decked out in their favorite team’s colors and actively engaged in everything that involves the team they love. Learn how to create these same fans for your business.
Influencers are a great way to get others to market your business through word of mouth. Fortunately, there are a ton of places where you can find your ideal influencers.
Further reading
Building your brand should be high on your list of marketing priorities, and brand marketing can help. We break down what brand marketing is and the seven essential steps in the entire process.
Creating a lasting relationship with a customer can be challenging. Advocacy marketing (also called advocate marketing) emphasizes this long haul relationship and is effective at building loyalty and bringing in leads..
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