Whether your business is brick-and-mortar or entirely online, it is essential that you gather customers’ email addresses and keep an organized list. By sending emails, you develop a more personal relationship with your customers. You also remind them that your business is there.
Email lists are a great way to keep customers updated with what you’re up to. Plus they are great at informing them about any promotions or special events to get them back to your business. Which is why list building is so important. According to Social Triggers, when it comes to attracting clicks on links to your website, email consistently out-performs social networking sites like Facebook and Twitter.
If you’re trying to get a customer’s email address at your store, you cannot merely ask, “do you want to join our mailing list?” Most customers will have no interest in joining your list if they feel you’ll just be adding spam to their inboxes. This video goes over several keys of acquiring email address from face-to-face customers—for one, never make it seem like you’re asking permission. With confidence and the right phrasing, you’ll be able to build up your email list from new and repeat customers who walk through your door.
On the other hand, if your business is online, Social Triggers lists two crucial tips for increasing your number of email subscribers. First, you need to ensure that your opt-in forms are located in the right places on your website; and second, you need to eliminate clutter in your web design that will drive away potential customers.
Choose a provider, and start an email list today
Email lists are an easy, cost-effective tool. Every business should be using, and you’d only be hurting yourself if you don’t have one.
If you’re looking for an email marketing provider to try out, you can view some comparisons here and here.
Do you have a favorite email list provider? Share it in the comments below!