What exactly are email drip campaigns, and what makes them so successful? And how can you ensure that your email drip campaign enjoys this success? We’ll cover all this and more.
If you’re a B2B business, what can you do to drive valuable referrals, and take advantage of word-of-mouth as a channel? 52 business professionals share why they recently referred B2B businesses to others; pick up tips from their stories.
In the modern B2B purchasing landscape, the buyers have control. A single purchasing decision involves multiple buyers, who demand personalization and conduct detailed research. Learn B2B marketing strategies crafted to convince these buyers.
Should you consider creating lifetime customers? Build customer loyalty? Or focus on something more important?
Want to start influencer marketing? With so many influencers out there, how do you identify the right influencer for your brand? Let’s take a look
What is the NPS question (net promoter score question)? How can you customize your NPS survey to gain the most accurate picture of overall customer satisfaction? Let’s find out.
This list of B2B lead generation software can help every step of your sales process. Use these tools to turn your strategy into a B2B lead generation machine.
Learn the fundamentals of agile marketing, how agile marketing differs from traditional marketing, and how it can help you grow your business.
Instead of selling a product or service, social marketing “sells” a behavior that benefits society, by offering compelling reasons for an audience to change their behavior. Let’s examine what social marketing is in detail, with some amazing examples.
What is the principle of reciprocity? How does it work, and how can you use it to benefit your marketing efforts? Let’s dive in.
Performance marketing gives businesses the ability to measure everything from brand reach, to conversion rate, down to a single ad. Learn how performance marketing works, benefits of performance marketing, and tips for putting it into practice.
What is pragmatic marketing, what are some examples of it in practice, and how can you implement it? Let’s dive in.
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