B2B Buyer Personas: Your Roadmap to Better Lead Generation
Here’s how to create B2B buyer personas, including what sets them apart from B2C personas, key points to include, and tools to generate them more easily.
Here’s how to create B2B buyer personas, including what sets them apart from B2C personas, key points to include, and tools to generate them more easily.
Want to give your small business an edge? A guerrilla marketing campaign might do the trick. Check out these 10 guerrilla marketing examples, plus tips and tricks you can steal.
These examples of subject lines for networking emails will help you follow up effectively and get your all-important messages opened and read!
Find out the different types of buzz marketing to explore, examples of each type, and some tips and strategies to keep in mind when executing a buzz marketing campaign.
Take a closer look at B2B word of mouth marketing and how it can help you grow your B2B business. Plus, find out keys and strategies for B2B word of mouth marketing that you can leverage for strategic growth.
Learn if your business can benefit from a pay-per-lead affiliate program, plus tips for launching and managing one, examples to inspire you, and how to choose the right tool to manage your program.
Learn the best strategies for marketing your service, including the 7 Ps of Service Marketing, and how to get customers and other advocates to market your service for you.
Find out everything you need to know about B2B brand ambassadors, why they matter, and how to build a successful B2B brand ambassador program that drives genuine impact.
Affiliate recruitment tools help you discover high-performing affiliates, sign them up, manage and engage them throughout the affiliate lifecycle, and issue rewards unique to your needs. Find out the 13 best affiliate recruitment tools you need to explore right now, including affiliate platforms, brand mention tools, and outreach tools.
Seamlessly passing information between HubSpot and other tools is vital. Use these 18 best HubSpot integrations to extract the most value out of your CRM.
Thinking about getting into a strategic alliance? Learn more about this popular type of partnership and how to make it work for your business.
Referral programs are a powerful tool for insurance companies to generate new business from an existing pool of customers. Learn more about why you need an insurance referral program and best practices for setup in this detailed guide.
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