Affinity marketing is a type of marketing that involves a mutually beneficial partnership between two brands. Learn how affinity marketing partnerships can grow your audience, as well as affinity marketing strategies and tips that your business can use.
Many companies find it beneficial to partner with other companies. Before this happens, learn about why you should create a channel partner agreement, and what sections to include.
Fifty-four marketing experts share their most successful SaaS lead generation strategies, from content marketing to partnerships to referrals.
Do you need a sales plan fast? Download our B2B sales plan template and you’ll have everything you need. We’ve also got great tips for creating your own templates.
You likely understand the importance of having others know about your brand. But do you know how to measure brand awareness? Learn four strategies to accurately measure brand awareness.
Are you confused by complicated marketing jargon? Let us make things simple by defining marketing terms in a way that’s easy to understand.
Even if you spend hours creating quality B2B content, it won’t do much good without promotion. In this second part of our B2B content marketing round-up, 91 marketers share unique strategies for promoting your content.
91 marketers share best practices for content creation in part one of our B2B content marketing round-up. You’re sure to find insights you can use!
There’s nothing more important for companies than achieving better sales results. Check out this ultimate guide to creating an unbeatable B2B sales strategy.
Following up with leads may be time-consuming, but it’s an essential part of any B2B sales process. Here are helpful tips and strategies to include in your company’s sales follow-up strategy.
Want to build an all-star sales team? Check out our awesome list of essential B2B sales skills to turn leads into prospects and prospects into customers.
Do you need help creating PR budgets for your company? We’ve got helpful PR budgeting tips, whether you’re starting out or looking to expand your budget.
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