How do you promote your new customer campaign, and get it in front of the eyes that matter? 34 experts share their insights on promoting new customer campaigns.
Why do you need a marketing channel strategy? How can you maximize your marketing channels? It’s all about selecting touchpoints that match your audience’s needs and habits.
Brand marketing is about sharing who you are as a company, from your mission to messaging and visuals. 105 marketers share 45+ proven strategies for building brand identity.
105 marketers weigh in on the most important factor in building a brand identity. Check out why brand reputation came out on top, plus more insights on elements of building a brand identity.
Fifty-four marketing experts share their most successful SaaS lead generation strategies, from content marketing to partnerships to referrals.
There are three different target market strategies you can implement – differentiated marketing, concentrated marketing, and undifferentiated marketing. Learn the differences and select the right strategy for your business.
In the modern B2B purchasing landscape, the buyers have control. A single purchasing decision involves multiple buyers, who demand personalization and conduct detailed research. Learn B2B marketing strategies crafted to convince these buyers.
What is the NPS question (net promoter score question)? How can you customize your NPS survey to gain the most accurate picture of overall customer satisfaction? Let’s find out.
Compare these top 12 NPS software tools, and discover ways to measure your net promoter score on your own.
This list of B2B lead generation software can help with every step of your lead generation process. By utilizing these tools, you can turn your B2B marketing strategy into a lead generation machine.
Learn the fundamentals of agile marketing, how agile marketing differs from traditional marketing, and how it can help you grow your business.
Instead of selling a product or service, social marketing “sells” a behavior that benefits society, by offering compelling reasons for an audience to change their behavior. Let’s examine what social marketing is in detail, with some amazing examples.