If you work for a SaaS company and are looking for the best ways to generate quality leads, cold emails and untailored ads won’t get you very far. Rather, as Forrester reports, anywhere from 66-90% of a customer’s journey is...
There are three different target market strategies you can implement – differentiated marketing, concentrated marketing, and undifferentiated marketing. Learn the differences and select the right strategy for your business.
In the modern B2B purchasing landscape, the buyers have control. A single purchasing decision involves multiple buyers, who demand personalization and conduct detailed research. Learn B2B marketing strategies crafted to convince these buyers.
What is the NPS question (net promoter score question)? How can you customize your NPS survey to gain the most accurate picture of overall customer satisfaction? Let's find out.
Compare these top 12 NPS software tools, and discover ways to measure your net promoter score on your own.