Tag: Strategy

The Difference Between Differentiated Marketing, Concentrated Marketing, and Undifferentiated Marketing

There are three different target market strategies you can implement - Differentiated, Concentrated, and Undifferentiated. Learn the differences so you can select the right strategy for your business.

/ January 9, 2020

The Epic B2B Lead Generation Software List

This list of B2B lead generation software can help with every step of your lead generation process. By utilizing these tools, you can turn your B2B marketing strategy into a lead generation machine.

/ December 23, 2019

Viral Marketing – Definition and Examples of Viral Campaigns

What makes content go viral, and what steps can you take to position your brand's content spread like wildfire? We've rounded up our favorite viral content examples for you to learn from.

/ November 21, 2019

AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?

Pirate metrics (AARRR metrics) are widely accepted as the five most valuable metrics for any startup to focus on, analyze, and monitor. These metrics effectively measure your company's growth, and are practical and straightforward to implement.

/ November 18, 2019

5 Tips to Create a Seamless Website Experience to Increase Conversions

Consumers are going to find your business online and often judge it by its website’s speed and performance. Here are tips to create a seamless website experience for all users.

/ October 31, 2019

Digital Marketing Software: Landscape Of the Top Tools

This list of digital marketing software covers all major categories of digital marketing. These tools can be valuable for any company, regardless of your size -- freeing up precious time for your team to focus on more useful tasks, like...

/ October 30, 2019