Tag: Strategy

The Difference Between Differentiated Marketing, Concentrated Marketing, and Undifferentiated Marketing

There are three different target market strategies you can implement - Differentiated, Concentrated, and Undifferentiated. Learn the differences so you can select the right strategy for your business.

/ January 9, 2020

14 Essential B2B Marketing Strategies For Growth In 2020 And Beyond

In the modern B2B purchasing landscape, the buyers have control. A single purchasing decision involves multiple buyers, who demand personalization and conduct detailed research. Learn B2B marketing strategies crafted to convince these buyers.

/ January 3, 2020

NPS Questions to Gauge Customer Satisfaction (+ Examples)

What is the NPS question (net promoter score question)? How can you customize your NPS survey to gain the most accurate picture of overall customer satisfaction? Let's find out.

/ December 31, 2019

12 of the Best NPS Software Programs (Plus DIY Options)

Compare these top 12 NPS software tools, and discover ways to measure your net promoter score on your own.

/ December 26, 2019

The Epic B2B Lead Generation Software List

This list of B2B lead generation software can help with every step of your lead generation process. By utilizing these tools, you can turn your B2B marketing strategy into a lead generation machine.

/ December 23, 2019

Agile Marketing Fundamentals: What Is Agile Marketing?

Learn the fundamentals of agile marketing, how agile marketing differs from traditional marketing, and how it can help you grow your business.

/ December 11, 2019