If you’re looking for a great way to grow your company, it might be time to focus on extending your brand. Today, you’ll learn what a brand extension is, as well as its advantages and risks. We’ll also show you good and bad examples of company brand extensions.
Category: Advanced Brand Strategies
Brand superfans are the biggest supporters of your business. Learn more about these types of fans and why they’re so beneficial for your company.
Loyal customer relationships become even stronger when your company focuses on building brand affinity. To stand out from the competition, it’s time to learn more about brand affinity and how to build it with your customers.
Companies can build brand equity through several channels, such as brand marketing, community, durability, quality, and recognition. It takes a lot of work to establish favorable brand equity. Here’s how to start building it.
Who are brand advocates, why are they vital, and where can you find your best advocates? We cover all that and more.