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13 Brand Ambassador Software Program Solutions to Compare

Last updated on November 18, 2021
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Red Bull Student Marketeers. Adobe’s Creative Ambassadors. The SephoraSquad.

Many of today’s most successful businesses rely on brand ambassadors to add new life to their marketing campaigns. Brand ambassadors are people who already love a brand and its products. They also have their own following, and are therefore engaged to actively represent the brand in public.

Discovering and building with the right brand ambassadors requires dedication. Thankfully, brand ambassador software can make the process much easier.

Brand ambassador software helps you plan, manage, and track the performance of your marketing campaign.

We go over what features to look for and what businesses can benefit the most from using a brand ambassador platform. We also provide an in-depth review of the top 13 brand ambassador software programs in the market today. Let’s get started.

What is brand ambassador software?

Brand ambassador software is an end-to-end platform to help you discover, manage, and build long-lasting relationships with your brand ambassadors.

To start, brand ambassador software automatically detects any time someone on a social media platform mentions your brand or even specific keywords. It sends real-time notifications about those most engaged with your brand, which ultimately helps you discover the best potential ambassadors.

Once your brand ambassadors are on board, the software can also be configured to track activities, reward your ambassadors, and provide analytics about the overall performance of any campaigns.

With a brand ambassador program platform, you can easily automate a number of routine tasks and focus on scaling your marketing efforts.

Brand ambassador software can easily connect with your preferred social media channels and other tools in your marketing stack. This makes it easy to communicate with your brand ambassadors, automate time-consuming tasks, and focus on scaling your marketing efforts.

Key features of brand ambassador software

Brand ambassador software is a robust tool intended to make it easy for businesses and brand ambassadors to work together. From finding your first brand ambassador to building a global program, this type of platform offers a wide range of features.

The main brand ambassador software features include:

  • Omnichannel social media campaign and brand ambassador management
  • Ability to discover and recruit brand ambassadors
  • Track and manage ambassador activities
  • Real-time communication between brands and brand ambassadors
  • Verify social posts and other ambassador-generated content
  • Analytics and reports for referrals, sales, and overall reach
  • A clear system to issue and track ambassador payment and rewards (e.g., points, incentives, referral commissions, gift cards, etc.)
  • Storage and management for user generated content (UGC)
  • Third-party integrations

RR CTA benefits brand ambassador

What is an ambassador program for a brand?

An ambassador program for a brand has become a popular way to promote its products and services. By inviting a notable personality who already uses your products to officially represent your brand, an ambassador program can successfully grow your business through word of mouth.

A brand ambassador program works especially well for businesses that:

  • Are in highly competitive or commoditized industries
  • Sell more expensive items
  • Target a specific niche (i.e., sportswear, organic food, gamers)

Why? The right brand ambassador helps your business stand out and establishes a level of trust in the market. Brand ambassadors have already built a name and following in their niche. Aligning with them can result in instant brand awareness and a wealth of other benefits.

Keep in mind that brand ambassador programs – and therefore, brand ambassador program platforms – only work if your brand identity and brand story are established.

It also helps if your brand already has a social media presence. Once these elements are in place, the right brand ambassador software can ensure a smooth integration with your existing marketing strategy.

Benefits of brand ambassador management software

Most businesses start out managing their brand ambassador programs with spreadsheets and standard messaging tools. While this does the job, all the information can get a bit tangled when you start engaging more ambassadors.

If you’re working with different ambassadors, social media channels, and user-generated content, using brand ambassador software just makes more sense.

The main benefit of using brand ambassador management software (or any software, really) is efficiency. The right software tool can save your business time and effort, and allow you to focus on growing your overall marketing strategy.

Plus, no matter what type of brand ambassador you decide to work with, an organic, user-generated marketing strategy usually yields much greater ROI than traditional paid advertising.

Our software evaluation criteria

To help get your brand ambassador program off to a good start, our team has done extensive research on the leading brand ambassador program platforms. We used the following criteria to evaluate our final list:

Evaluation criteria Description
Pricing How much does the brand ambassador software cost? What different plans are available? Are you required to commit for an entire year, or are monthly plans available?
Free demo or trial Does the company offer a free trial or demo period for you to try out the software before purchase?
Customer support How does the company help assist you when using the brand ambassador platform? What are the ways you can contact them for questions or issues?
Review score How do existing users of the brand ambassador software rate the program? Based on an aggregate score from top review sites, our rating is out of five stars and indicates how many people were included in the software review.
Key features What makes this brand ambassador tool stand out? We’ve broken down the top features of each, such as brand mention searches, gamification features, ambassador management software, and ambassador tracking.

13 top brand ambassador software solutions

Now that you know the basics of brand ambassador software, let’s get to the actual platforms. We came up with 13 of the most recommended brand ambassador solutions for you to consider.

Note: The software is not in any particular order of rating or recommendation. Our aim is to put together a complete source of brand ambassador software, and give you a clear picture of all the available options.

Brand ambassador softwarePricing Free demo or trialCustomer supportReview score
Referral RockStarting at $200/monthFree demo and trial availableDedicated success manager, in-app chat, knowledge base, email support4.5 stars (55 reviews)
SocialToasterStarting at $30/monthFree demo availableOnline support5 stars (3 reviews)
CrewfireStarting at $1,000/monthFree demo video availableN/AN/A
Brand24Starting at $49/monthFree trial availableEmail, FAQ4.8 stars (140 reviews)
ZuberanceN/AFree demo availableN/AN/A
BrandChampN/AFree demo availableFAQ, knowledge base5 stars (2 reviews)
Influitive AdvocateHub$1,499/monthFree demo availableEmail, phone, knowledge base, webinars, Influitive Institute4.7 stars (229 reviews)
Brand Ambassador N/AFree demo availableEmail, FAQN/A
MobilizeStarting at $800/monthFree plan availableKnowledge base, chat, dedicated success manager (with higher-level plans)4.7 stars (33 reviews)
AwarioStarting at $29/monthFree trial availableEmail, learning center, chat, FAQ, account manager (with higher-level plans)4.5 stars (42 reviews)
BrandBassadorN/AFree demo availableChatN/A
Social SeederN/AFree demo availableChat, email4.8 stars (4 reviews)
AmbassifyStarting at $700/monthFree demo availableHelp center, training, webinars4.6 stars (10 reviews)

Referral Rock

referral software

Referral Rock was founded as a referral program software to help any business get more customers using the power of their own network. Since then, our platform has grown and now offers the flexibility to run brand ambassador campaigns, partner or affiliate referrals, and more.

Any type of business can design programs to easily enroll brand ambassadors and advocates, capture the new leads they bring in, and instantly issue rewards for every sale.

Referral Rock automates every step of the process so you can focus on the success of your brand ambassador program.

Pricing Free demo or trial Customer support Review score
$200-$800/month Free demo and trial available  Dedicated success manager, in-app chat, knowledge base, email support 4.5 stars (55 reviews)

Brand ambassador software features

  • Mobile app and API integration: Referral Rock offers a convenient mobile app and API integration, allowing you to customize the solution to fit your business workflow.
  • Identify and enroll individual brand ambassadors: Once you determine the ambassadors that fit your program (whether it’s a customer, affiliate, partner, or other advocate), you can easily enroll them into your program and even personalize their campaigns.
  • Track and manage: Both you and your brand ambassadors can manage individual campaigns and monitor key performance indicators right on the platform’s dashboard.
  • Flexible reward system: Incentivize your brand ambassadors by offering different incentives for different campaign segments, including cash, points, credits, or gift cards. The reward process can also be automated and adjusted, as needed.

Our take

Referral Rock is a robust platform that can run any type of incentive-based program. It works for both online and offline businesses, and can be customized to your unique business needs. With 25+ integrations and automated reward payouts, you can get a brand ambassador program up and running in just a few steps.

And if you need any help, our dedicated customer service team is known for its excellent support. (Of course, we may be a bit biased.) But don’t take our word for it – see what other top businesses using our platform have to say or sign up for a free trial.

 


SocialToaster

social toaster

With SocialToaster, customers and other potential brand advocates can sign up for a virtual “fan club” centered around your brand. All they have to do is complete a simple form and connect their social media accounts.

These superfans can then share specific pieces of branded content on social media in exchange for accumulated points. Plus, they also get points each time their friends reshare or click on their content.

Pricing Free demo or trial Customer support Review score
$30-$1,300/month Free demo available Online support (live support for higher-level plans) 5 stars (3 reviews)

Brand ambassador software features

  • Engaging gamification: Fans accumulate points when they share content, their content is reshared by others, or their friends end up joining the “fan club.” There are also giveaways and contests where fans compete to win prizes on a daily, weekly, or monthly basis.
  • Individual share tracking: Tracking the shares of individual fans allows you to identify your brand’s most engaged superfans, and double down on the most successful areas of your program.
  • User-generated content (UGC) contests: Higher-level plans let you run contests to drive UGC, which is an authentic way for advocates to share their own unique perspectives about your brand.

Our take

Although we love the gamification features and the ability to identify top advocates, we wish SocialToaster would let fans customize the messages they post on social media platforms. SocialToaster requires fans to share exact messages from your brand in order to earn points, with no opportunity to personalize the text for their situation and audience.

True brand ambassadorship is all about using your own authentic voice and messaging to promote a brand, rather than just parroting messages your brand feeds them.

CrewFire

crewfire

CrewFire’s brand ambassador platform is committed to helping you “dominate social media” by “leveraging your entire fan- and customer-base to drive more awareness, traffic, and sales than ever before.” (They’re so passionate about this, they mention it four times in a row!)

Like SocialToaster, CrewFire also uses a fanbase model that encourages brand ambassadors to share content and earn points. But CrewFire offers an important difference – your brand is in charge of recruiting ambassadors, and ambassadors can personalize their posts.

Pricing Free demo or trial Customer support Review score
$1,000-4,000/month Free demo video available N/A N/A

Brand ambassador software features

  • Controlled access: Only the people your brand has identified as potential ambassadors can access the program, using a unique login you provide. This login allows CrewFire to connect to their Facebook, Instagram, or Twitter account for easy tracking.
  • One-click personalized sharing:  Your brand can launch campaigns through email and SMS with one click, and allows brand ambassadors to review the suggested content and personalize it to fit their unique voice.
  • Gamified sharing: Brand ambassadors earn points for each share and can redeem them for rewards. Leaderboards also let ambassadors see how they rank compared to others.
  • Brand mention tracking: Track all the shares of your brand hashtag and identify just how active your ambassadors are. You can re-engage less active ambassadors through surveys and custom communication.

Our take

We love how easy it is for your brand to share campaigns, and your ambassadors to share with their followers – all while personalizing the posts in their own voice. CrewFire delivers convenience for both your brand and your ambassadors, with a dose of all-important authenticity.

However, you’ll need another tool to find the right ambassadors for your brand, as CrewFire is only built for running a program with brand ambassadors or advocates you’ve already recruited.


Brand24

brand24

Brand24 is a social monitoring software. It’s all about keeping a close eye on what people are saying about you online in real-time.

From a brand ambassador program perspective, this helps streamline your search for enthusiastic, authentic ambassadors via social media, and then lets you keep tabs on what each ambassador posts on their channels.

Pricing Free demo or trial Customer support Review score
$49-$299/month Free trial available Email, FAQ 4.8 stars (140 reviews)

Brand ambassador software features

  • Real-time social media monitoring: Brand24 alerts you to social media and other online mentions of your brand name, relevant keywords, and hashtags as they happen.
  • Discussion volume chart: Identify any sudden changes in the discussion about your brand. This allows you spot any problematic issues and protects your online reputation before anything escalates.
  • Influence score: Each mention found by Brand24 comes with an influence score, or index of the person’s authority. This is a great factor in choosing a brand ambassador with strong influence over their audience. You can even view detailed data about the impact of each individual’s post.

Our take

Brand24 is a great choice for finding passionate potential ambassadors, without having to do any manual social media searches. And thanks to Brand24’s influence score, you can simultaneously evaluate the brand ambassador’s authority in their niche.

Although it analyzes the reach of each ambassador’s posts, you will need other tools to track some key metrics, such as click-through rates and conversions.


Zuberance

zuberance

A full-service brand ambassador platform heavily used by both B2B and B2C companies, Zuberance is committed to building an “advocate army” for your brand. The fully customizable platform identifies potential brand ambassadors for you through surveys, social media, and brand ambassador reviews, and then gives these advocates the tools to create and share branded content from their own authentic perspectives.

Zuberance reports to have run “over 1,000 advocate marketing programs and campaigns for more than 100 consumer and business brands.”

Pricing Free demo or trial Customer support Review score
N/A Free demo available N/A N/A

Brand ambassador software features

  • Brand ambassador identification: Identify the best brand ambassadors using NPS surveys and other customer satisfaction surveys. The platform also identifies glowing social media comments and positive reviews to find customers who would make authentic brand ambassadors.
  • All-in-one communication suite: A customized platform is tailored to your brand, allowing you to mobilize brand fans through email, SMS, and social media. Invite ambassadors directly to your customized portal, where they can publish reviews, photos, videos, testimonials, and more, using the social channels and third-party platforms of their choice.
  • Extensive tracking: Track an extensive list of brand ambassador metrics, including the percentages of ambassadors sharing each type of content, estimated reach and impressions per ambassador, and the conversions each ambassador generates.

Our take

If you’re looking for a full-service brand ambassador management software that finds reliable ambassadors and organizes everything in one place, Zuberance may be the platform for you.

However, the lack of disclosed pricing and other plan information may indicate that Zuberance is best suited for larger businesses.


BrandChamp

brandchimp

BrandChamp offers comprehensive tools for growing, managing, and tracking your ambassador program. It gives brand ambassadors the creative freedom they need, while making it easy for you to monitor and approve their posts, and automatically reward them for their efforts.

BrandChamp integrates with major ecommerce platforms, and is mainly geared towards online-only businesses.

Pricing Free demo or trial Customer support Review score
N/A Free demo available FAQ, knowledge base 5 stars (2 review)

Brand ambassador software features

  • Easily monitor diverse activities: Approve brand ambassador activities across multiple social media platforms from your dashboard in one click. You can also set rules, assign specific activities, and agree on tasks with individual ambassadors.
  • Automated, custom rewards: Automatically distribute custom rewards whenever a brand ambassador meets the agreed requirements. Ambassadors can also track the status of each of their activities and see how far they have to go before earning the next reward.
  • Detailed tracking: Track the performance of each brand ambassador, post, and campaign, including social shares, sales generated, conversion rates, clicks, and engagement.
  • Ecommerce integration: BrandChamp integrates with Google Analytics, Shopify, WooCommerce, and Amazon, allowing you to track sales through ambassador discounts, links, and cookies.

Our take

BrandChamp is a full-suite ambassador software that gives you and your brand ambassadors a great deal of creative freedom. It also places a strong focus on ecommerce, which is great if you’re running this type of online business.

BrandChamp handles nearly everything, except finding ambassadors. You will need to find brand ambassadors manually or use another software to handle your search process.

Like other solutions on this list, BrandChamp is not transparent about its pricing. So, it’s likely on the more expensive side, and it’s difficult to fully compare with other solutions.


Influitive AdvocateHub

advocatehub

Influitive’s AdvocateHub is all about blending curation with gamification. Your brand can present fully customized challenges to each brand ambassador, with new suggestions popping up as each challenge is completed.

The platform’s points system makes it easy to track an ambassador’s progress and reward them for their efforts.

Pricing Free demo or trial Customer support Review score
$1,499/month (with custom digital community plan available) Free demo available Email, phone, knowledge base, webinars, Influitive Institute 4.7 stars (229 reviews)

Brand ambassador software features

  • Challenge curation: Set up a number of engaging challenges for brand ambassadors, from creating specific social media posts, to answering community questions, to providing feedback on the brand. Challenges can be fully customized based on your brand’s needs, and curated for each ambassador based on their preferences, social audience, demographics, and past completion of challenges.
  • Exclusivity for ambassadors: AdvocateHub lets you grant brand ambassadors access to exclusive content (e.g., insider info, sneak peeks at new products, company seminars). This is the perfect way to build lasting relationships with your brand ambassadors.
  • Advocate community: Brand ambassadors can interact with fellow ambassadors, answer questions, and give each other support. They can also communicate with company representatives, so they’re always in the loop.

Our take

Influitive AdvocateHub is a gamified brand ambassador marketing platform. It also places heavy emphasis on community and gives ambassadors all the info they need within an exclusive portal. However, the high pricing that isn’t fully transparent indicates that AdvocateHub is likely be too expensive for most smaller businesses.


Brand Ambassador

brand ambassador

Perhaps unsurprisingly, the software called Brand Ambassador covers both the ambassador search and management aspects of a brand ambassador program. It not only grants ambassadors creative freedom, it also facilitates easy tracking and offers robust tracking metrics, including monetary value translation.

Pricing Free demo or trial Customer support Review score
N/A Free demo available Email, FAQ N/A

Brand ambassador software features

  • Value-centric tracking: Engagement metrics are translated into actual dollar amounts, so you can see the ROI of each brand ambassador, as well as your ambassador program as a whole.
  • Balanced personalization and gamification: Directly communicate with brand ambassadors, suggest types of content for them to post, and still let them retain their creative voice. No matter which types of organic content they post, a gamified points meter and the ability to move up reward tiers can keep ambassadors highly motivated.
  • Brand ambassador app: Ambassadors can create and post content, ask questions, and view their engagement statistics and points straight from an app built just for your brand. (They can also access these same features from a web portal.)

Our take

Although it’s great that Brand Ambassador streamlines the search, management, and tracking aspects of running an ambassador program, they don’t provide much information on their ambassador-finding features beyond a few brief mentions. A lack of available pricing also makes it difficult to compare Brand Ambassador to similar software.


Mobilize

mobilize

Mobilize is an internal communication platform built to quickly convey information to your employees and representatives.

Although Mobilized is mostly focused on communicating with brand ambassadors, it also assists with the ambassador-finding process. Notable users of Mobilize include Salesforce and the United Nations.

Pricing Free demo or trial Customer support Review score
$800/month, free plan and customizable enterprise plan available Free plan available Knowledge base, chat, dedicated success manager (with higher-level plans) 4.7 stars (33 reviews)

Brand ambassador software features

  • Extensive community: The platform allows you to start and manage community-wide conversations and resources, which help give all your brand ambassadors the information they need to stay in the loop.
  • One-on-one communication: Personal conversations are also easy, allowing you to chat directly with each of your brand ambassadors (or allow them to contact you for questions). Ambassadors can converse with each other, access exclusive perks, learn insider info, and celebrate victories together.
  • Ambassador recruitment: Use Mobilize to create a brand ambassador application form, and filter potential ambassadors based on demographics, interests, and level of engagement.

Our take

Mobilize is tailored for community-building, which means it works well in managing and motivating your brand ambassadors. A notable customer concern is that it doesn’t have a desktop version (it’s currently web-based and on mobile), which can be difficult as your brand ambassador program begins to scale.


Awario

awario

Awario is a social listening software (similar to Brand24), which means it tracks all real-time mentions by people already talking about your brand. This feature allows you to find potential ambassadors who are currently sharing their love for your brand in an enthusiastic, authentic way.

Pricing Free demo or trial Customer support Review score
$29-$299/month Free trial available Email, learning center, chat, FAQ, account manager (with higher-level plans) 4.5 stars (42 reviews)

Brand ambassador software features

  • Real-time mention monitoring: After you input your brand name and other relevant keywords into Awario, the platform alerts you any time your brand is mentioned. You can tag these mentions as positive or negative and score them based on the user’s reach, helping you find the best ambassadors who genuinely love your brand.
  • Streamline searches: Use Boolean logic to track very specific mentions of your brand or other keyword, and use negative keywords to exclude irrelevant mentions.
  • Instant engagement: Reply to and reshare mentions right from the Awario platform. This is great for potential brand ambassador outreach or to repost content straight from your brand’s own account.

Our take

Like Brand24, Awario is a great choice to help you find and screen brand ambassadors based on real-time mentions. We love that Awario lets you see the number of times a prospective ambassador has mentioned you, and that you can reply to the ambassador directly from Awario.

However, it can take some time to learn the Boolean logic and get the searches you’re looking for. You will also need another tool if you’re hoping to automate any management and tracking tasks in your brand ambassador program.


BrandBassador

brandbassador

BrandBassador is an app-based marketing platform that gamifies ambassadorship. Prospective brand ambassadors can apply to your program through the app and, if they’re accepted, are immediately given all the information they need to represent your brand.

Meanwhile, program management and tracking is also easy using the platform’s admin dashboard. BrandBassador has over 250,000 active users across the globe, increasing your chances of finding the best brand ambassador for your business.

Pricing Free demo or trial Customer support Review score
N/A Free demo available Chat N/A

Brand ambassador software features

  • App-based ambassador hub: Access a wide source of potential brand ambassadors through the BrandBassador app. With over 250,000 active users, you can build an ambassador community of your most loyal customers and fans.
  • Convenient automation: BrandBassador automates the process of assigning missions to brand ambassadors, tracking earned points, and rewarding ambassadors based on their value to your brand.
  • Tracks what matters: Track sales through links and brand ambassador discount codes, and view your program’s sales stats on your dashboard (which can be organized by preferred time period).
  • Plug-and-play integrations: Easily integrates with major ecommerce platforms, such as Shopify, WooCommerce, and Magento.

Our take

BrandBassador brings a wealth of experience in running brand ambassador programs and gamifies the experience for ambassadors. Plus, the tracking dashboard makes it easy to check the ROI of your ambassador program.

But, as is the case with some other programs on this list, there is no mention of BrandBassador pricing, which makes it difficult to fully compare the software to other options.


Social Seeder

social seeder

Social Seeder’s brand ambassador software is aimed at driving advocacy from employee-ambassadors, but it also works for engaging other fans. It’s all-in-one solution makes it easy for employee-ambassadors to spread the word across their social networks.

Brands recruit, activate, and engage ambassadors through the platform, and are then able to harvest the fruits of their labor. In a strong departure from many of the other software programs on this list, SocialSeeder fully rejects gamification in favor of more intrinsic motivators.

Pricing Free demo or trial Customer support Review score
N/A Free demo available Chat, email 4.8 stars (4 reviews)

Brand ambassador software features

  • Employee engagement: Easily ask employees and other fans to become your brand ambassadors, update them on news and stories via app or email, and encourage them to share the stories that resonate on social media.
  • Engagement tracking: Monitor the numbers and rates of brand ambassadors viewing and sharing the content you recommend. Find out which campaigns drive qualified leads to check out their content and get recommended engagement benchmarks to continuously improve your program.

Our take

Social Seeder seems like an easy-to-use tool for driving engagement. It promotes authenticity because extrinsic rewards aren’t the main focus of the brand ambassador program. Instead, it focuses on relationship-building, which is essential to a successful ambassador program (and beneficial when your ambassadors are also your employees).

However, there’s not much information available about their plans. We also couldn’t discern how much room Social Seeder gives for brand ambassadors to directly share their own authentic stories (although we imagine the community structure would promote this).


Ambassify

ambassify

Ambassify is another platform aimed at activating employee-ambassadors – it turns employees into a valuable force of brand advocacy. The platform covers all aspects of starting and managing a brand ambassador program, from recruitment to management to referral tracking.

Pricing Free demo or trial Customer support Review score
$700-1,200/month, custom enterprise plan available Free demo available Help center, training, webinars 4.6 stars (10 reviews)

Brand ambassador software features

  • Promote employee-brand relationships: Communicate insider info to your employees, gather feedback and insights, and build community so they feel valued and become engaged advocates. Flexible tasks and structures let you choose your community structure based on what will best keep your employees most engaged.
  • Program gamification: Reward employees for social sharing, commenting, reviewing, internal feedback, and community-building actions with points that can be redeemed for prizes. A leaderboard feature is also available.
  • Advocate- and campaign-level tracking: Monitor reach, engagement, NPS, and ROI of your campaign. You can also examine each brand ambassador’s demographics and sharing history, and divide them into relevant groups to better reach segments of your audience.
  • Multiple integrations: Ambassify integrates with Zapier, HubSpot, Salesforce, PayPal, MailChimp, and more.

Our take

Ambassify is a great option for harnessing the power of your employee voices. Pick Ambassify over Social Seeder if you want to gamify your employee engagement or allow more freedom to share their authentic thoughts – it seems to be stronger in those areas.

The higher price points position Ambassify as an enterprise solution. It also doesn’t offer a self-service option, and you will need to spend time with their reps for your initial set up.


Alternatives to brand ambassador program platforms

If you’re running a few different marketing programs, you might want to know what makes brand ambassador software different from the tools you’re already using. Or maybe brand ambassador software isn’t what you’re looking for at the moment. There are many other digital marketing tools you can use build your own software stack.

Here are some alternatives to brand ambassador software:

Influencer marketing software

Influencers and brand ambassadors both represent your brand. But there are several key differences between brand ambassadors and influencers:

  • Influencers represent your brand in the short term, while ambassadors represent your brand through long-term relationships.
  • Influencers haven’t necessarily used your product before you recruit them to promote it, but brand ambassadors are typically existing fans of (and advocates for) your product.
  • Influencers promote your brand online, but brand ambassadors promote your brand both online and offline.

Because of these key differences, influencer marketing software is placed in a different category from brand ambassador software.

If you’re more interested in working with influencers for your brand, this list of influencer marketing software may be a better fit.

Advocate marketing software

Advocate marketing software is an umbrella term for any type of software used to find representatives to promote your brand. In fact, ambassador software is one type of advocate marketing software.

The term “advocate marketing software” is also commonly used to refer to employee advocacy software, which is a sub-type of brand ambassador software. Employee advocacy software empowers your employees to represent and advocate for you in the long term (see Social Seeder and Ambassify in our list above).

Referral marketing software

Referral marketing software helps you set up a customer referral program. It rewards your customers, partners, employees, and other brand fans for sharing you with others in their network. The software can also be used to  reward any new referred customer the first time they make a purchase, increasing their engagement and loyalty.

Another major benefit of referral software is its ability to track all shares and sales, and easily monitor the ROI of your referral program. The reward and tracking features in referral marketing software make them flexible enough to also manage brand ambassador programs (see Referral Rock in our list above).

Brand mention software

Brand mention software (also called social listening software) sends alerts whenever someone mentions your brand name online, categorizes these mentions as positive or negative, and tracks how often people are talking about your brand (see Brand24 and Awario in our list above).

Brand mention software can help you find your biggest fans on social media, based on the content and frequency of their mentions. You can then contact these fans right through the software.

Tracking brand mentions is part of recruiting the best brand ambassadors, and brand mention software does overlap with the brand ambassador category.

However, brand mention software doesn’t help you manage and track ambassador marketing campaigns. You’ll need another type of brand ambassador software to do this.

Wrapping things up

A brand ambassador program is an effective way to engage your most devoted customers and encourage them to share your products in public. The key, however, is finding the best ambassadors and motivating them with the right rewards and incentives.

Brand ambassador software can help make the process much easier. Whether you need one to discover your most engaged brand fans or a platform to manage the entire program, there are many great brand ambassador platforms to fit your business needs.