30 of the Best Social Media Management Tools

OneUp

OneUp is an all-in-one social media management tool that allows you to not only schedule new posts, but also repeat your best content. By allowing this combination of posts, your social media accounts can promote new campaigns and regular events

Key features

• Compatible social media channels: Facebook, Instagram, Google My Business, Twitter, LinkedIn, Pinterest
• Easy content management: Create categories to group accounts together, then group and visually manage all your posts with a calendar view.
• Multi-platform capabilities: Schedule and automate posts on Google My Business, entire Twitter threads, and even publish blog posts via RSS feeds.
• Canva integration: Create images using the popular image creation tool (without leaving OneUp!), and add them directly to your post.

SocialJukebox

“Less work, more social” is how SocialJukebox describes its automated social media management tool. Founded by two unlikely tech entrepreneurs who wanted a better way to run social campaigns, the platform was built to make your social media life easier and more enjoyable.

Key features

• Compatible social media channels: Facebook (groups and pages), LinkedIn, Twitter
• Jukeboxes: Each connected social media account is a jukebox, where you can store and schedule thousands of evergreen posts to publish at random.
• Targeted posts: Send out posts at a defined frequency or on a specific day, so you can continue promoting a campaign or never miss a special anniversary.
• Mentions database: An automatic collection of all the times someone mentions your brand, which is shown in a helpful graph format.

Hiplay

Hiplay is a social media management tool that helps you make the most of your post’s potential. With only a small percent of your total audience seeing a first-time post, it makes sense to reuse a post more than once.

Hiplay helps you do that easily, get great results, and also save time on social media management.

Key features

• Compatible social media channels: Twitter and Buffer (Twitter, LinkedIn, Facebook, Google+, Instagram)
• Build a content library: Add posts to a library straight from your Twitter or Buffer history, or create new ones straight from the dashboard.
• Set an automatic schedule: Decide how often you want to post, decide on a schedule for each social media count, and never run out of content again.
• Create custom categories: Keep your content organized by putting them into different categories, which you can easily enable or disable front publishing.

Sprout Social

Sprout Social believes that a brand is not only the product or service it sells, but the connections it makes with people – particularly on social media.

Its suite of deep listening, data analytics, and social media management tools enable businesses of any size to form the kind of real consumer relationships that drive growth.

Key features

• Compatible social media channels: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google My Business, YouTube (and other platforms and business tools)
• Audience engagement tools: Proactively connect with audiences by monitoring all messages from a single location, creating automated chatbots to send a quick response, stay notified for any message spikes, and more.
• Social media listening: Understand consumer sentiment and your brand health by tracking and analyzing relevant conversations and seeing reactions to select campaigns.
• In-depth analytics and reporting: Directly tie social media efforts to business results by exploring detailed data to measure results, demonstrate impact, and influence decision making.

Sendible

Sendible had its start as a distribution platform, when being “social” included sending content, such as blog posts, links, and more. Since then, it’s grown into a social media management tool for agencies, helping to amplify brand stories on social platforms

Key features

• Compatible social media channels: Facebook (pages and groups), Twitter, LinkedIn, Google My Business, Instagram, YouTube, Pinterest (and other blog platforms and business tools)
• A unified dashboard: Schedule queues, respond to messages, monitor performance, and visualize your social media calendars all in one place.
• Collaborate with team members: Work seamlessly across your team, with the ability to assign and approve posting, add to a shared content library, and grant custom access to clients.
• Listening and analytics: Gain dynamic insights from your social data by tracking mentions of your brand and your competitors, and getting in-depth reports across all social media platforms.

Agorapulse

Agorapulse was founded to ease “the grind and stress of social media managers and agencies everywhere.” Built specifically for social media management, the platform is continuously being updated to adapt to the ever-evolving social media world.

Key features

• Compatible social media channels: Facebook, LinkedIn, Twitter, Instagram, YouTube
  Complete publishing tools: Schedule posts, create a queue, organize by categories, or bulk upload content channels.
• Easy team collaboration: Define roles and permissions, see which of your teammates is doing a specific task, and share content and calendars with clients.
• Listening: Track brand, competitor and key industry terms to stay ahead of the curve. Amaze clients and followers by monitoring conversations and delighting them with quick responses.
• Audience and performance reports: Know how your content is doing on each social network, as well as view your audience and follower information for added insight.

SocialPilot

SocialPilot is a social media management tool helping small businesses and digital agencies increase their reach on social media. The platform helps you at every step, from scheduling a social media calendar to team and client management.

Key features

• Compatible social media channels: Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google My Business, TikTok, Tumblr, VK (other business tools)
• Client management tools: Manage your social media clients and collaborate seamlessly on your own branded dashboard.
• Content curation feature: Discover the best content to share with unlimited searches that you can filter by date and relevance.
• Multiple useful integrations: Make use of Canva to create beautiful images, or Giphy to add GIFs, right from the built-in composer.

eclincher

eclincher understands the fast-paced nature of social media marketing, and the need to stay on top of these channels. To face to these challenges, it uses the latest SaaS technology on the best cloud infrastructure, and meets the most stringent security and regulatory requirements.

Key features

• Compatible social media channels: Facebook, Twitter, Instagram, Google My Business, Pinterest, LinkedIn, YouTube (and business tools)
• Smart post queues: Set it and forget it with smart queues that automatically publish posts, accept bulk content uploads, and even publish blog posts through RSS feeds.
• Visual publisher and calendar: Customize posts per channel, visually plan with drag and drop functionality, and edit or publish posts across different platforms.
• One-of-a-kind analytics dashboard: Access competitor reports, cross-channel analysis, campaign and hashtag performance, best time to post, and more to drive strategic decisions.

MavSocial

MavSocial is a social media management tool that makes online marketing easier and quicker for SMEs. The full-featured platform is built to help businesses of any size curate, schedule, and manage their social presence.

Key features

• Compatible social media channels: Facebook, Instagram, LinkedIn, Twitter, YouTube, Google My Business, Tumblr, WeChat
• Schedule and automate posts: Create unlimited content for multiple social media profiles, and schedule them for automatic publishing at your chosen date and time.
• Use advertising to boost your campaigns: Create and manage ad campaigns without leaving the platform, including controlling your ad spend, campaign timeframes, and more.
• Customize team collaboration: Build custom workflows and your own internal management structure that increases team productivity.

Loomly

Loomly is an all-in-one social media management tool designed to help teams of all sizes adapt to the process and workflow needed for online brand success. The company believes that “brand success drives business success,” and helps you remain competitive on all social media platforms.

Key features

• Compatible social media channels: Facebook, Twitter, LinkedIn, Google My Business, Instagram, Pinterest, TikTok, Snapchat, YouTube, and custom channels (Tumblr, Reddit, WeChat, Sina Weibo, VK etc.)
• A consolidated platform: Manage all your social media content and assets in one place, get team notifications for any updates, and view your social media calendar using a list or calendar.
• Step-by-step content guide: Get content ideas, optimization tips, and generate post and ad previews before publishing.
• Easy audience engagement: Reach people with organic posts, boosted campaigns, and ads, and respond to comments and reactions from one platform.

ContentStudio

ContentStudio was built to be the only platform agencies and businesses need for your content marketing and social media management. Its all-in-one functionality gives an overview of all your social profiles, while also offering insights into each individual channel.

Key features

• Compatible social media channels: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google My Business, Tumblr, Medium, Shopify
• A powerful AI listening engine: A search and query builder allows you to monitor content by keywords, topics, sources, engagement, as well as find social media influencers and potential partners.
• Centralized content view: A single, interactive interface gives you a bird’s-eye view of all your content, connecting all your channels and moving pieces together.
• Multi-channel composer and publisher: An intuitive editor helps compose posts for social media or blogs faster, and distributes it to your selected channel.

MeetEdgar

MeetEdgar is a social media automation tool built to help manage social media marketing with more consistency and in less time. By making it easy to create a social media schedule, organize your content, and amplify your message, you can make the most of your social media posts and updates

Key features

• Compatible social media channels: Facebook, LinkedIn, Twitter, Instagram, Pinterest
• Unlimited content library: Keep every single one of your social media posts, including text, images, and video, in your library so you can edit, repost, or create a variation to post.
• Smart composer: Automatically find quote-worthy text from articles or blogs (or generate a post using the software’s browser extension), then just click a button to share.
• Category-based scheduling: Put content into color-coded categories, and set a category-based schedule (e.g., “Cute animals” category on Fridays) for a balanced and consistent social media feed.

Planable

Planable offers a command center for social media campaigns, bringing your team and content in the same place. Its social media management platform helps agencies, social media managers, and marketing teams get content created, approved, and done six times faster.

Key features

• Compatible social media channels: Facebook, LinkedIn, Twitter, Instagram
• Visually rich platform: Preview your content exactly as it would look like published, using an interface that appears exactly like the live social media channel.
• Feedback exchange and real-time iteration: Work together on the same page at the same time, and see your team’s feedback in context – right next to the social media post itself.
• Approvals in a single click: Personalize your approval workflow based on your needs, and invite all your collaborators and clients, with different permission levels, so everyone can have a voice.

Falcon.io

Built as an all-in-one social media management tool, Falcon offers a full set of features from social media listening to engaging to managing customer data. It includes multiple customer touchpoints throughout the entire campaign, making it “the platform for every kind of social media marketer.”

Key features

• Compatible social media channels: Facebook, Twitter, Instagram, LinkedIn, WhatsApp, YouTube
• Engagement inbox: Engage is an easy-to-manage and customizable inbox, where you can label and filter each message and take care of all your social media engagement at once.
• Social media monitoring: Monitor not just social media platforms, but the entire internet for trending topics, the latest hashtags, and new audiences relevant to your
• Automated ad campaigns: Tie advertising into your social media strategy with smart labels and automation, and an overview of paid and organic campaigns.

Sociamonials

Sociamonials is a social media management tool uniquely focused on integrating video into your social media marketing, and making the output seamless across all devices. Its platform is built for businesses seeking to build and sustain a large social community and automate hundreds of routine tasks so you can focus on the big picture.

Key features

• Compatible social media channels: Facebook, Twitter, Instagram, LinkedIn, Google My Business, YouTube
• Collaborative publishing: Preview how your posts will look across each platform, set up a schedule for auto reposts, and customize your approval process to improve your social results.
• User generated content: Boost your audience engagement with video testimonials, user photos, community stories, and more, which you can collect and share in minutes.
• Social media campaigns: Social media campaigns: Launch a variety of social campaigns, including referral reward programs, video contests, employee advocacy, and more, without the help from IT.

PromoRepublic

The team at PromoRepublic knows it can be hard to stand out online – which is why they made an intelligent platform to help brands cut through the social media chaos with valuable content and have engaging conversations with their audience.

Key features

• Compatible social media channels: Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google My Business
• AI-driven scheduling: Create the best social posting calendar with the help of AI, which suggests the most ideal times to post for various content types, optimal posting frequency, and smart posting times.
• Recycle successful posts: Set an automatic time to repeat posts you know will drive engagement and get results again and again.
• White label platform: Build an impressive brand experience by customizing the entire platform to match your business identity, including logo, colors, and even your own website domain.

Fanbooster (by Traject)

Fanbooster is one of the tools from Traject’s software suite that helps you get your message out to your audience on all the channels that matter. The social media management tool is built for agencies, helping teams drive collaboration, engagement, and growth for their clients.

Key features

• Compatible social media channels: Facebook, LinkedIn, Twitter, Instagram, Pinterest, Google My Business, YouTube, TikTok
• Publish across multiple platforms: A simplified platform allows you to develop a social media strategy, schedule content, engage your audience, and report all your wins for hundreds of clients.
• Manage various platforms: Streamline your work, with a dashboard that seamlessly switches between clients, has customizable features, and an intuitive content review workflow.
• Custom performance reports: Receive automated reports for all the KPIs your clients care about, allowing you to highlight improvements in audience, engagement, and conversions.

Postcron

Postcron offers the easiest way to schedule posts simultaneously across multiple social media channels. The tool makes it easy to generate and improve a brand’s online presence, whether you’re an agency or entrepreneur.

Key features

• Compatible social media channels: Facebook (page or group), Twitter, LinkedIn, Pinterest
• Upload bulk content in a few clicks: Quickly upload and schedule up to 1,000 posts, pins, or tweet at once from an Excel or Google Docs file.
• Add watermarks automatically: Protect your visual content and ensure brand recognition by creating watermarks for your images and photos using an easy watermark image app.
• Easily find content to share: A content gallery provides the best recommended content to share on social networks, using words and themes interesting to your audience.

Hopper HQ

Hopper HQ is a social media planning, scheduling, and analytics tool for the top social media platforms. Utilizing powerful scheduling and editing tools, it enables individuals, brands, and agencies to save time and better manage their social media presence.

Key features

• Compatible social media channels: Facebook, Twitter, Instagram, LinkedIn
• Bulk upload and editing: Upload, edit, and schedule multiple posts with a few clicks, and easily create a comprehensive posting scheduling from preset or custom times.
• Multiple accounts and linked posts: All posts can effortlessly be transferred, edited, or assigned for use on other social media profiles.
• Team and collaboration: Make use of unlimited team member logins, allowing collaboration across teams and clients.

Statusbrew

Statusbrew is a social media management tool that enables you to “engage with customers on social at scale.” By creating an all-in-one platform, you can unify your social inbox, collaborate with team members, and create automated workflows.

Key features

• Compatible social media channels: Facebook, Twitter, Instagram, LinkedIn, Google My Business, YouTube
• Single social inbox: Bring all your conversations to one inbox and assign conversations to team members, providing your audience with fast responses and real connections.
• Integrated publishing view: Schedule posts for multiple networks and reach wider audiences with minimal effort using a fast and impactful social media publishing tool.
• Performance reports: Understand the impact of your social efforts and share actionable insights into your engagement, audience, and performance with your team.

Iconosquare

Starting as a tool to gather data on your Instagram account, Iconosquare is now a powerful analytics, management, and scheduling platform that works across the top social media channels. It’s still heavily focused on data, giving you time-saving reporting and actionable social media analytics.

Key features

• Compatible social media channels: Facebook, Twitter, Instagram (business profiles)
• Advanced analytics: Automate social media reports in three minutes, and Understand how your content impacts engagement, with insights like average reach, the best time to post, and more.
• Simple social media scheduling: Upload and store content in bulk, which allows you to plan and publish your social media content according to your schedule.
• Easy social listening: Listen and engage with your audience with the click of a button, as well as keep track of the mentions and keywords that matter to your brand.

Social Champ

Social Champ offers “one tool to rule all socials.” By bridging the gap between people and social media platforms, their focus is to strengthen your social media presence by helping you schedule, repeat and create great content.

Key features

• Compatible social media channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google My Business
• Social media automation: Bulk upload content and set a social calendar that automatically posts, reposts, or shares other content to build your brand.
• Tailored platform posts: Custom-tailor posts for each platform, whether it’s a diffimention or hashtag, to better address your audience.
• Convenient usability: Access your social media calendar easily, through the platform’s mobile app or Chrome extension.

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Sociality.io

Sociality.io is an all-in-one social media management platform, where you can publish, engage, listen, and analyze your social media marketing.

Key features

• Compatible social media channels: Facebook, LinkedIn, Twitter, Instagram, YouTube
• All content in one calendar: Prepare content, track revisions and approvals, and schedule content easily and efficiently.
• All conversations on one screen: Don’t let any message go unanswered with a consolidated inbox, templates, and response performance tracking.
• All your data on one platform: Access reports, competitor analysis, and all platform data in minutes.

Viraltag

Viraltag is a complete platform where you can schedule unlimited posts, collaborate with your team, and analyze performance across multiple social networks – all from a single dashboard.

Key features

• Compatible social media channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr
• Optimal content scheduling: Easily schedule posts or pins at the best times to keep your audience actively engaged.
• Upload posts in bulk: Instantly upload and schedule multiple posts in minutes by uploading directly from Google Drive or Dropbox.
• Visual content creation: A range of tools, including Canva and a built-in image editor, help to quickly create eye-catching content.

Post Planner

Post Planner takes a scientist approach to social, with a data-driven crew focused on getting you mind-boggling social media results. The platform’s algorithm is developed to cut through the clutter, find amazing content, and engage with your audience.

Key features

• Compatible social media channels: Facebook, LinkedIn, Twitter, Instagram
• Discover content to share: Access a library of text prompts to start your posts, a recommendation engine with top-performing relevant content, and a predictive database of content feeds.
• Plan a publishing calendar: Customize your schedule for any day, how many times you want to post, and the time of day it’s best to engage your audience.
• Manage and analyze posts: View all your pending and published posts, organize by performance, and recycle the best evergreen content.

Oktopost

Oktopost is a stand-out social media management tool designed by B2B marketers for B2B marketers. The platform helps B2B companies schedule large volumes of social content across multiple networks, track business performance metrics, and see the value social brings to their company.

Key features

• Compatible social media channels: Facebook, LinkedIn, Twitter, Instagram, YouTube, WeChat
• Social BI reports: See your social media ROI, measure the impact of every post, and tie your social marketing to company revenue growth with custom dashboards and data visualizations.
• Social media demand generation: Turn your social audience into warm leads by automatically matching and syncing social interactions to your marketing database.
• Employee advocacy platform: Give employee advocates the tools to discover, recommend, and share pre-approved company content to amplify your reach.

Likeable Hub

Likeable Hub makes social media management extremely easy. The platform gives you access to thousands of content ideas you can share with your audience in just a few clicks.

Key features

• Compatible social media channels: Facebook, LinkedIn, Twitter
• Social media content: The platform shares thousands of content ideas and news posts to help you easily engage your audience, which you can schedule for automated posting.
• TurboPost and ads: Use the specialized TurboPost ad technology, which allows you to set recurring posts to publish, and manage your social media ad spend.
• Likeable hub site: Create your own site, or have one created for you, and customize it with a number of different add-ons.

Nuvi

Nuvi Publish is a beautiful social media management tool built on social data. If you’re looking for ways to better connect with your audience, the company’s unified social analytics and customer experience platform helps close the social gap.

Key features

• Compatible social media channels: Facebook, Instagram, LinkedIn, Twitter, Tumbler, YouTube, Pinterest, VK (other publishing platforms)
• Social media scheduler: Keep all your social media content and activity in one centralized, easy-to-use interface that gives you a big-picture look at your online efforts.
• Team collaboration tools: Easily kick-start a project, communicate with members, and track all progress with a comprehensive, expanded workflow.
• Identify meaningful content: See the most valuable keywords around your selected search term, what content resonates most with your audience, and discover influencers for potential collaborations.

Rallio

Rallio Local brings together social technology and creativity into its social media management platform. Built to help local businesses and franchises share hyper-local, ridiculously engaging content, you can engage an immediate audience and showcase the personality of your brand.

Key features

• Compatible social media channels: Facebook, LinkedIn, Twitter, Instagram
• Automated text alerts: Receive friendly reminders to maintain your social media accounts, which can be sent to approved employees to upload fresh images and videos.
• Easy-to-use mobile app: Simply open the platform app, and use it to upload or capture real-time content that can be posted immediately.
• Employee advocacy: Encourage your team members and employees to share your brand on their social media accounts, with a leaderboard, community management, and an AI-driven formula that identifies the best content to boost at the best time.

Khoros Marketing

Part of the overall Khoros customer engagement suite, Khoros Marketing is dedicated specifically for social media marketing and management for big businesses. The platform helps you orchestrate, publish, and measure social media marketing that drives business results.

Key features

• Compatible social media channels: Facebook, LinkedIn, Twitter, Instagram, Pinterest (other business tools)
• Unified calendar and scheduling: View scheduled posts and ads across multiple accounts, which are tied in with any business information and placed on one shared calendar.
• Data protection: get information and control over who can access your social accounts, create a secure approval system, and provide your team with a secure point of entry without having to share passwords.
• Customized dashboards and reports: Label all social media content according to your business goals and structure, and create reports that provide context and easy understanding.