How to Use Social Media Ads For Your Webinar

Marketers spend a good deal of time thinking of new ways to engage leads and educate customers. In recent years, we’ve seen the quick rise in a solution that meets both – webinars.

Webinars are live online events where the host and audience can connect. Whether it’s a creative presentation, training session, or workshop, what sets webinars apart is the opportunity for real-time interaction.

How do you find the right audience for your webinar? As with most marketing, promoting webinars requires both hard work and the use of popular social media platforms.

A recent study reveals 79% of people in the U.S. use social media, with Facebook, Youtube, and Pinterest being the most popular. In a similar pattern, ad spend on social media is expected to rise by 20.4% this year to more than $43 billion.

Before you start creating social media ads for your upcoming webinars, there are some best practices to keep in mind. The following article explains what you need to make sure your social media ads are speaking to your audience.

Add powerful visuals to your social media ads

With all the different ads on social media platforms, it can be hard to attract the attention of your audience. You need something to set your social media ads apart from the competition.

One of the best ways to do this is by using powerful visuals in your webinar ads. Elements like color, composition, and even where the image model is looking can make a big difference in audience engagement.

Plus, marketers see a 47% higher click-through-rate (CTR) when visuals are included. And consumers are six times more likely to remember something if it includes an image.

Include a call to action

When writing copy for your social media ads, think carefully about what you add. Too much information in a small social media ad can overwhelm consumers and make them completely pass over your promotion.

A main focus of your social media ad text, however, should be a call to action. A call to action tells consumers what to do next, and directs them to the next step in your sales funnel.

Social media ads for a webinar typically have a call to action that leads to more information about how to sign up for the digital event. By providing only the necessary information – a headline that grabs people’s attention and clear next steps – you’ll increase the number of people who attend your webinar.

Create a landing page on your website

The biggest mistake when hosting a webinar is to wait until the last minute to start promoting the event. Promotion needs to start months in advance to ensure a large number of people will find out about the webinar and guarantee attendance.

To complement your social media ads, build a specialized landing page on your website that provides in-depth details about the webinar. Then, when you roll out your social media ads, include a link to the landing page.

Not only do landing pages provide interested people with more information about the webinar, they also drive more traffic to your website. (If you don’t have the time or resources to build a landing page, there are many webinar software options that come with ready-made templates you can set up in minutes.)

Make sure to test the link once your social media ad is running. If the landing page has any wrong or confusing information, or crashes due to an increase in traffic, it can lead to a loss of attendance or sales.

Launch your social media ad

Now that you know more about using social media ads to promote your webinar, it’s time to get to work. With some planning and the right promotion, you should have no problem driving traffic to your online event.