Category: Brand Basics

What Is Brand Marketing? Why Is It Vital?

Building your brand should be high on your list of marketing priorities, and brand marketing can help. We break down what brand marketing is, the goals you should set for brand marketing, and the seven essential steps in the entire process.

What Is a Brand Strategy? Why Does Your Company Need One?

Companies with excellent brand strategies know how to plan for the future. In this post, you’ll learn about brand strategies and why it’s so important for your business to have one. You’ll also see actual examples of how some of the biggest names create and implement their brand strategies.

brand identity

How to Develop a Winning, Consistent Brand Identity

Brand identity represents what your business stands for and what sets you apart in the industry. Learn why it’s essential to doing business, and how to design (or redesign) the best identity for your brand.

How to Create Brand Affinity

Loyal customer relationships become even stronger when your company focuses on building brand affinity. To stand out from the competition, it’s time to learn more about brand affinity and how to build it with your customers.

How to Tell a Compelling Brand Story

Finding your brand’s voice and crafting a unique brand story is one of the most effective ways to attract, engage, and encourage your audience to build a relationship with your brand. Here’s how to tell your brand story.

Brand Equity: What Is It? How Can I Build It?

Companies can build brand equity through several channels, such as brand marketing, community, durability, quality, and recognition. It takes a lot of work to establish favorable brand equity. Here’s how to start building it.


What Is Brand Awareness, Explained

What is brand, branding, brand recognition, brand recall, and brand awareness? Here’s a definitive guide with examples to help you understand each term.