Category: Brand Basics

Building your brand should be high on your list of marketing priorities, and brand marketing can help. We break down what brand marketing is, the goals you should set for brand marketing, and the seven essential steps in the entire process.

Companies with excellent brand strategies know how to plan for the future. In this post, you’ll learn about brand strategies and why it’s so important for your business to have one. You’ll also see actual examples of how some of the biggest names create and implement their brand strategies.

Brand identity represents what your business stands for and what sets you apart in the industry. Learn why it’s essential to doing business, and how to design (or redesign) the best identity for your brand.

Crafting a unique brand story is one of the most effective ways to attract, engage, and encourage your audience to build a relationship with your brand. Here’s how to write a brand story.