Category: Brand Basics

brand marketing

What Is Brand Marketing? Why Is It Vital?

Building your brand should be high on your list of marketing priorities, and brand marketing can help. We break down what brand marketing is, the goals you should set for brand marketing, and the seven essential steps in the entire process.

brand strategy

What Is a Brand Strategy? Why Does Your Company Need One?

Companies with excellent brand strategies know how to plan for the future. In this post, you’ll learn about brand strategies and why it’s so important for your business to have one. You’ll also see actual examples of how some of the biggest names create and implement their brand strategies.

brand identity

How to Develop a Winning, Consistent Brand Identity

Brand identity represents what your business stands for and what sets you apart in the industry. Learn why it’s essential to doing business, and how to design (or redesign) the best identity for your brand.