The Difference Between Differentiated Marketing, Concentrated Marketing, and Undifferentiated Marketing
There are three different target market strategies you can implement - Differentiated, Concentrated, and Undifferentiated. Learn the differences so you can select the right strategy for your business.
Channel Partner Incentive Program Ideas to Energize Partners
What are channel partner incentives, and what are their benefits? What are the best rewards to use to incentivize partners, and what are best practices for running a channel partner incentive program? We've got the answers here.
Starting Your SaaS Referral Program
Are you part of a Saas company? Learn how starting a Saas referral program can help you generate more leads
Viral Marketing – Definition and Examples of Viral Campaigns
What makes content go viral, and what steps can you take to position your brand's content spread like wildfire? We've rounded up our favorite viral content examples for you to learn from.
AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?
Pirate metrics (AARRR metrics) are widely accepted as the five most valuable metrics for any startup to focus on, analyze, and monitor. These metrics effectively measure your company's growth, and are practical and straightforward to implement.
Digital Marketing Software: Landscape Of the Top Tools
This list of digital marketing software covers all major categories of digital marketing. These tools can be valuable for any company, regardless of your size -- freeing up precious time for your team to focus on more useful tasks, like...