Matt Hofacker

All posts by Matt Hofacker

I specialize in demand generation focused on acquisition, activation, and retention for startups. Focus: SaaS, Online Education, Ecommerce, B2B Digital Services, Mobile Applications

The Difference Between Differentiated Marketing, Concentrated Marketing, and Undifferentiated Marketing

There are three different target market strategies you can implement - Differentiated, Concentrated, and Undifferentiated. Learn the differences so you can select the right strategy for your business.

/ January 9, 2020

Channel Partner Incentive Program Ideas to Energize Partners

What are channel partner incentives, and what are their benefits? What are the best rewards to use to incentivize partners, and what are best practices for running a channel partner incentive program? We've got the answers here.

/ December 27, 2019

Starting Your SaaS Referral Program

Are you part of a Saas company? Learn how starting a Saas referral program can help you generate more leads

/ December 16, 2019

Viral Marketing – Definition and Examples of Viral Campaigns

What makes content go viral, and what steps can you take to position your brand's content spread like wildfire? We've rounded up our favorite viral content examples for you to learn from.

/ November 21, 2019

AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?

Pirate metrics (AARRR metrics) are widely accepted as the five most valuable metrics for any startup to focus on, analyze, and monitor. These metrics effectively measure your company's growth, and are practical and straightforward to implement.

/ November 18, 2019

Digital Marketing Software: Landscape Of the Top Tools

This list of digital marketing software covers all major categories of digital marketing. These tools can be valuable for any company, regardless of your size -- freeing up precious time for your team to focus on more useful tasks, like...

/ October 30, 2019