A viral loop drives your existing customers to refer others to your brand, who in turn tell even more people about you. This creates a lasting loop that can lead to potentially exponential growth. Learn how to take full advantage...
The Difference Between Differentiated Marketing, Concentrated Marketing, and Undifferentiated Marketing
There are three different target market strategies you can implement - Differentiated, Concentrated, and Undifferentiated. Learn the differences so you can select the right strategy for your business.
What are channel partner incentives, and what are their benefits? What are the best rewards to use to incentivize partners, and what are best practices for running a channel partner incentive program? We've got the answers here.
Pirate metrics (AARRR metrics) are widely accepted as the five most valuable metrics for any startup to focus on, analyze, and monitor. These metrics effectively measure your company's growth, and are practical and straightforward to implement.