You’ve seen them before: the people who always choose Coke over Pepsi, the ones so faithful to Macs they’d never touch a PC. How can you foster that level of commitment to your own brand? What strategies are used to foster brand loyalty? We answer all of these questions and more.
Some people consider brand awareness to be a vanity metric. We go over the details of this often debated term and why it’s still important for businesses.
What exactly are email drip campaigns, and what makes them so successful? And how can you ensure that your email drip campaign enjoys this success? We’ll cover all this and more.
If you’re a B2B business, what can you do to drive valuable referrals, and take advantage of word-of-mouth as a channel? 52 business professionals share why they recently referred B2B businesses to others; pick up tips from their stories.
In the modern B2B purchasing landscape, the buyers have control. A single purchasing decision involves multiple buyers, who demand personalization and conduct detailed research. Learn B2B marketing strategies crafted to convince these buyers.
Should you consider creating lifetime customers? Build customer loyalty? Or focus on something more important?
Want to start influencer marketing? With so many influencers out there, how do you identify the right influencer for your brand? Let’s take a look
Is social media really that important? If you’re a business you might think so. We’ll cover some social media engagement strategy advice as well as the importance of social media.
What is the NPS question (net promoter score question)? How can you customize your NPS survey to gain the most accurate picture of overall customer satisfaction? Let’s find out.
This list of B2B lead generation software can help every step of your sales process. Use these tools to turn your strategy into a B2B lead generation machine.
Not everyone is on board with marketing automation. Here are 5 common myths, and why those myths should be debunked.
Learn the fundamentals of agile marketing, how agile marketing differs from traditional marketing, and how it can help you grow your business.
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