A better sharing experience

Customer Referral Programs

not just an ecommerce widget or basic widget program

Next generation customer referral management software that gets more referrals and brand awareness from your existing customers

Join the 1,000+ companies that choose Referral Rock for their referral management

Finally, a new customer referral experience

“Give one, get one.” Again?

It works, but it’s the same old program from 10 years ago. Largely unchanged, unnoticeable, and only attract one type of referrer…

Attract brand ambassadors, influencers, and all of your best brand fans.

Offer a referral program that focuses on the full end-to-end sharing experience

Build on your great customer relationships. Meet your potential sharers where they are with easy social media and mobile sharing.

Choose better incentives for your referrers that align with your brand.

After they share, keep your advocate in the loop and engaged so they’ll share more times, more often.

Better results by providing a better sharing experience.


Old referral programs


New referral experience

What makes us different?

Our complete referral management software is the only tool you need to boost your word of mouth and drive new customers

full referral portal

Not just a referral widget

A full portal where you can create and customize a robust referral marketing program

multiple promotions

Multiple ways to promote your referral program

Meet customers at the perfect moment on their preferred social media or marketing channel

instant integrations

Integrations for ANY business (not just ecommerce)

Integrate a referral marketing solution into your systems and workflow (API, SaaS, CRM automations)

expert support

Expert customer support

Onboarding specialists and a proven referral process helps boost your customer acquisition

unified referral platform

Single referral marketing platform

Bring your most loyal customers and referrals together, all in one place

message gets heard

Launch fast (no integrations required)

Landing page builders for programs to personalize the referral experience with no need for integrations

referral marketing software testimonial

"A great turnkey customer referral management that allowed our team to automate our campaigns in days instead of months. The team is constantly innovating new features to keep our programs fresh. Their hands-on support is just impossible to beat."

Welcome to Word-of-Mouth Automation

Why wait for referrals to just happen when you can build a formal customer referral program that delivers results again and again?
Remove roadblocks to growth

No massive marketing budget? Not sure how to reach new customers? Our referral program software has all the tools you need to get the growth you’re looking for.

A no-brainer for busy marketers (no developers required).

Learn how we help scale growth


Create a referrer experience worth sharing

Customers, influencers, and brand ambassadors can be your best referrers.

Make it easy for them with easy one-click sharing on social media. (Yes, we do widgets too.)

As new customers roll in, they can see the results in real-time while also getting notifications to track their progress.

Start creating an unforgettable experience

Save time with automations

Automate routine tasks and integrate with the marketing tools you already use, so you can see results faster – whether you’re an ecommerce or offline business that needs CRM integrations. See the ways we integrate with your business

Attract new audiences at scale

With our referral tracking software, smart analytics, and expert services, our referral program can help you bring in a steady stream of new customers.

See real-time results and customize your programs with ready-made templates.

Find out how to get faster results

"Referral Rock has made the best customer referral software! It's super easy to manage and track key analytics from our member referral program in our own website. The user interface is intuitive and has simplified the process for both members and staff."​


Run a refer-a-friend program that fits your business...

with incentives that best attract your customers! 

Discounts and store credit are two of the most popular referral program incentives. Offer them to help drive repeat purchases and customer loyalty.

  • “Earn $35 off your next purchase with us”
  • “Receive 25% off your next visit”
  • “Enjoy $75 toward your next order”

Companies that offer referral discounts and store credit: Airbnb, Uber Eats, Harry’s

Cash or cash back is one of the most enticing incentives – and great for generating a lot of buzz.

  • “Get $25 for every successful referral”
  • “$10 cash bonus for sharing with friends”
  • “Earn up to $500 a year for referring others”

Companies that offer referral cash incentives: Paypal, Chase Bank, Justworks

Attract more word-of-mouth referrals with a gift card that’s flexible and easy to use.

  • $50 Amazon gift card for the first referral
  • “Earn a $100 prepaid Mastercard”
  • $25 Starbucks gift card

Companies that offer referral gift card incentives: T-Mobile, Casper, Brex

Swag are a creative, fun incentive that attract customers and tie in directly with your business.

  • Shirt or sweater
  • Tote bag
  • Sticker

Companies that offer referral swag incentives: Morning Brew, ThreadBeast, The Hustle

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25+ integrations to easily connect your tools and teams

Referral Managment FAQs

Referrals are your new leads and customers. They are the friends and colleagues who your members referred to your business.

Word of mouth will still happen organically, but overall by having a formal program will allow you to benefit from all the brand affinity you’ve earned. Programs help you stay top of mind for longer and help you get referrals from all kinds of people.

Organic non-paid referrals share because they are motivated to share to do good for a friend and your business (altruism), but not everyone is motivated the same way. A formal program helps you cover other motivations for people to share and you can design your incentives to align with those motivations.

And of course referral marketing software can automate word of mouth.

Referrers are the people who are referring your business to get your new customers. In our system we call them members, because in our mind members join programs. Other names for the referrers are advocates, affiliates, brand ambassadors, brand-fans, partners, or influencers. To us this is all people-based attribution for the marketer, but we like the name member.

Largely affiliate programs are open to anyone that wants to refer your business, while referral programs are usually customers.

Another major difference is the incentive structures where affiliate programs are typically cash based while referral programs can have a larger variety of incentives like discounts, swag, and donations.

We have a great article here on referrals vs affiliates if you want to ready more.

We connect with your CRM in two key ways. The most important one is the referral update, where our system needs to be notified of when a sale is made that came from a referrer. This allows you to create the correct reward once a new customer comes on board.

The second is for our system to send leads and contacts directly into your CRM with the correct attribiution information.

Refer-a-friend programs are used to segment and customize how you engage your different audiences. Oftentimes, you’ll want to run multiple programs with different promotions, rewards, messaging, and more.

Other platforms and marketers call these campaigns, but we like programs because they should be ongoing vs campaigns that come to an end.

Absolutely not – no credit card is required to start a trial. We will only charge you when you decide to upgrade after you’ve completed your evaluation. Your free trial is valid for 30 days.

There is a one-time fee of $800 with an onboarding specialist to design, integrate, launch, and optimize your first program. If you pay annually, we’ll waive this fee.

Sure! You can upgrade, downgrade, or cancel your subscription plan from within your account at any time.

You bet. Check out our Partner Page for more information.

Want to discuss whether our marketing programs would suit your business?

If you’re wondering whether we are right for your business, we’re here to answer all your questions. We can discuss: