Chances are you’re an avid podcast listener. Or someone interested in finding a good podcast to get started.
Either way, we’ve got some podcast fodder for you. This list of expert-sourced podcasts has something for everyone.
We asked our marketing experts not only to share their favorite podcast shows, but the top three episodes of the ones they mentioned. So if a podcast description intrigues you, you can jump straight to an interesting episode.
Let’s go:
1. Akimbo by Seth Godin
Seth Godin’s work is praised far and wide. Be it his books or blog posts, there’s always something interesting that Seth offers.
The same is true for his podcast.
Dentaly’s Max Harland is a regular listener. “Akimbo caught my attention because it captures marketing in Seth Godin’s characteristic and unique style.”
Harland explains what the podcast features: “It’s an amalgamation of episodes that describe a story of a business, person, and random moments, and then breaks them down to give lessons on how products and services connect to people.”
And here’s why you shouldn’t miss this podcast: It focuses on the “most ignored aspect of marketing: Engagement with people.
“At a time when brands need to be more human, this podcast throws light on the importance of how brands can become innovators of culture and society. Plus, it also highlights changing business models and how companies can create strategies wired to this new change.”
Episodes to tune into first:
2. The Empowered Marketer
Michael Hammelburger from The Bottom Line Group recommends this podcast specifically for ecommerce marketers.
“It features top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore real-world tactics and techniques to help you grow your B2C business.”
But what makes it different from any other podcast? “The Empowered Marketer features some of the best marketing experts as guests and resource speakers,” Hammelburger elaborates.
“The way [host] Cara Hogan interviews ecommerce and B2C experts is just what anyone in the industry needs, whether they’re starting out in the field or have more than a decade of experience in the industry. The topics are also highly relevant, especially now that marketing has become a greater challenge as a result of the pandemic.”
Episodes to tune into first:
- Marketing Food and Beverage Naturally | David Lemley of Retail Voodoo
- From Content to Commerce With Olivia Landau of The Clear Cut
- Maurice Tebele and Martin Hoffstein of JAJA Tequila
3. Influencers Radio
This one’s a recommendation from Vincent Bradley of Proper Wild. As its name suggests, it dives into the behaviors and decisions that have made prominent influencers such successful marketers.
“I enjoy listening to the Influencers Radio podcast because it breaks down the habits of popular, effective social media influencers in a way that I can replicate in my own content.”
Good habits are essential for the success of any businessperson, and I’ve developed my own strategies for habit creation that serve me well in business This podcast understands the importance of healthy habits, making it easy to incorporate their tips into my daily life.”
So why should you give this podcast a listen? To develop your own marketing routines based on what other successful people are doing.
Episodes to tune into first:
- Tish Times – The Art of Selling Without Selling
- Michelle Renae – How Creating Small Habits Can Make A Big Impact on the Way You Look and Feel
- Trina L. Martin – How to Leverage Technology to Elevate Business Communications
4. The Book Marketing Show with Dave Chesson
Wondering what a book marketing podcast is doing on the list?
Savvy marketers know they need to study marketing moves outside their immediate field. It’s why following creators, influencers, and authors is a smart move to learn fresh marketing tactics.
Roy Morejon of Enventys Partners shares, “Even though [the podcast] is more geared towards authors, the marketing tactics and tips are great for anyone who has no marketing experience and is trying to get their name out there.”
You can easily pick from “great tips on building campaigns, best advertising processes, and how to market yourself, which every entrepreneur is trying to do.”
Episodes to tune into first:
5. IdeaCast [hosted by Harvard Business Review]
If you enjoy reading articles published at the Harvard Business Review, you’ll enjoy this podcast hosted by Harvard Business Review senior editor, Curt Nickisch, and editor, Alison Beard.
As does FlightHacks’ Immanuel DeBeer. “IdeaCast features leading thinkers in the fields of business and management. The likes of Microsoft’s Bill and Melinda Gates, former US Secretary of State John Kerry, acclaimed cellist Yo-Yo Ma, and bestselling author Isabel Allende are some of the notable guests featured on this podcast.”
Why should you tune into this podcast? “It’s like experiencing business, marketing, and management crash courses from the world’s brightest and innovative CEOs, leaders, and educators.”
Episodes to tune into first:
- Episode 526 Yo-Yo Ma on Creative Collaboration
- Episode 710 To Truly Delight Customers, You need Aesthetic Intelligence
- Episode 787 How The Creative Economy is Changing with COVID-19
6. Copyblogger FM
This podcast spills all the copywriting beans that a marketer needs to know to attract and convert leads.
As Salvador Ordorica from The Spanish Group LLC puts it, “Copyblogger is a richness of knowledge useful to any marketer or content creator. A variety of experts analyze copywriting, content marketing, growth optimization, and more.
“It covers virtually everything about blogging and writing online copy, how to use Twitter more effectively, and using your content to get new customers. Each short-form experience feels like a Copyblogger blog post comes to life.”
Kristaps Brencans from On The Map points out, you can get tons of the “know-how for mastering content in the form of email, blogs, web copy, and everything in between. It’s a fantastic listen that focuses on digital marketing through the specific lens of copywriting, which I view as one of the most important, if not the most important, parts of selling products and growing a business.
“The podcast features a wide range of guests that all offer amazing insight into the craft, and even as a professional marketer myself, I feel as if I learn something new every time I tune in.”
Episodes recommended by Ordorica:
- Shopify vs Amazon, Busting the Myth of Success, and the Right Way to Use Medium
- Why Building the Right Team Is So Critical, with Aurélien Amacker of Systeme
- How to Write Content That Resonates, Featuring Stefanie Flaxman
Episodes recommended by Brencans:
- Why The Future Is Still In Email
- 13 Ways Of Looking At A Headline
- How To Build Remarkable Products to Grow Your Business, With Ramit Sethi
7. Online Marketing Made Easy with Amy Porterfield
“This podcast covers things like how to grow your email list; how to launch your online course, including the launch methods of open vs. closed cart; marketing strategies focused on your ideal customer avatar; and niche marketing,” highlights Abby Herman from Snap Agency.
If the topics alone aren’t intriguing enough to get you to listen to this podcast, Herman shares more reasons. “This podcast gives great actionable steps to grow your business by connecting with your ideal customer avatar (or ICA), really knowing their pain points to deliver a more customized service or product.”
On top of that, “this podcast is also great for marketing experts trying to help small business owners scale up their business by implementing marketing strategies to grow their email list and increase their sales.”
Chris Riley from USA Rx also commends Amy’s podcast accessibility, saying: “Many marketing podcasts can be confusing to new entrepreneurs and include tips that aren’t helpful when you are starting out with your business. Amy’s podcast is accessible to both the professional with many years of experience and the layman.”
Episodes recommended by Herman:
- Behind-The-Scenes: How I Collect Money-Making Testimonials
- Customer Support 101: Proven Strategies To Create Life-Long Customers
- 3 Free Organic Traffic Strategies To Grow Your Audience Quickly
Episodes recommended by Riley:
- How I Built My Business
- 5 Unexpected Ways to Rethink Your Content To Build A Loyal Audience
- How To Stop Playing Small
8. Marketing School with Neil Patel and Eric Siu
In this podcast, SEO and content marketing legends Neil Patel and Eric Siu “serve a short but a very pragmatic daily tidbit of marketing expertise,” writes ResumeLab’s Bart Turczynski.
“Whether you’re a beginner or a seasoned marketing vet, there is always something new to learn. From the latest in SEO, content marketing, email marketing, social media, and other online marketing tactics, Neil and Eric get to the point and give you the skinny on what works and why in today’s ever-changing online marketing landscape.”
It helps you stay abreast of the latest in digital marketing, “be it SEO, content marketing, email marketing, lead generation or social media,” adds Stephan Baldwin of Assisted Living Center.
“The episodes are short and straight to the point, yet packed with useful, up-to-date, and actionable information that actually matters. The fact that each episode is, at most, only five to ten minutes makes it effective in helping listeners retain the information Neil and Eric share.”
Episodes recommended by Baldwin:
- This is How Your Business Can Survive During the Coronavirus
- How to Go Beyond Being an Internet Marketer
- How to Talk Directly to Your Customer’s Desires
Episodes recommended by Turcynski:
- 7 Highly Effective Habits to Make You A Better Marketer
- 7 Marketing Tools We Love (2021)
- How to Market When You’re a Nobody
9. Girlboss Radio
Hosted by Sophia Amoruso (earlier episodes) and Puno (most recently), you’ll love the Girlboss Radio podcast if you’re looking to learn from inspiring stories of women.
“Girlboss Radio features female leaders across all industries having real conversations about being a woman in business, including marketing, growth, strategy, and more,” summarizes Rachel Geicke from Snow Monkey.
It “empowers female entrepreneurs to own their power and their femininity. Any businesswoman or aspiring female entrepreneur should listen to Girlboss Radio because it provides advice from empowered, relatable women alongside the hosts’ charming, entertaining charisma.”
Episodes to tune into first:
- Elaine Welteroth on Mentorship, Pursuing Multiple Career Dreams & Shaking Up the Magazine Industry
- How to work your way to the top with Anna Brozek, CEO of Big Cartel
- Dealing With the Boys’ Club, with Tina Brown of Women in the World
10. Search News You Can Use
Logit’s Eleanor Bennett talks about this podcast, introducing it as Marie Haynes’ show that covers her “insights on what is happening in the world of SEO.”
“Marie also discusses indexing issues, core updates and relevant errors affecting marketers (such as Google Analytics’ recent problems with filtering bot traffic. The podcast is very timely and if you are ever struggling to wonder what has recently happened within the SERPs, you can be certain Marie will cover it in her show.
“In a world where SEO professionals take to forums every day to complain about suspected algorithm changes, her podcast cuts through the noise and provides more clarity.
The podcast is a crucial listen for “any marketing professional working in SEO who has ever panicked about the state of the SERPs and needs some helpful insights on where they need to make improvements to their strategy as told by a helpful specialist in the know.”
Episodes to tune into first:
- Marie and Rand Fishkin discuss the Current State of SEO, Inferred Links, Link Building and Much More
- Latest News on the December Core Algo Update, Authoritative Links and Rankings + SEO Q&A
- Passage Based Ranking, Tips for Google Discover and SEO Q&A
11. Everyone Hates Marketers
“This podcast provides actionable marketing insights from experienced marketers,” observes Natalya Bucuy from Live Help Now.
But what makes it worth your while, in addition to the industry expert guests, is the “host Louis Grenier’s relaxed and casual attitude as well as his superior interview skills [that] draw in and engage listeners.”
To add to that, the podcast’s content is “to the point, insightful, and provides an out-of-the box approach to marketing with very useful tips and tactics. (Also, Grenier’s French accent adds a little flair to the production),” Bucuy highlights.
Episodes to tune into first:
- Storytelling marketing strategy: Tell your business story in 6 steps with Michael Hauge
- How to use marketing stunts to get free press with Ken Davenport
- How to get journalists to actually open your email and read your stuff with Amanda Milligan
12. Duct Tape Marketing Podcast
This podcast comes from John Jantsch, a marketing consultant, author, and small business coach.
“In the podcast, Jantsch interviews well-known authors, marketing experts, and thought leaders who share marketing tips, effective tactics, and best practices for small business owners, as well as useful resources,” shares Chad Sakonchick from BetterLegal.
Some of the guests that Jantsch has interviewed in the past include: Tim Staples, CEO of Shareability, Kara Goldin, the founder, and CEO of Hint Water, Seth Godin, the author of 19 best-selling books, and more.
So what makes The Duct Tape Marketing show a must listen? Sakonchick suggests the insights and actionable content shared make the podcast a worthy listen for anyone who owns or does marketing for a smaller company.
“This marketing podcast is a must-listen for all small business owners who want to control their marketing and build a thriving business. It provides insights and actionable tips that will help you create a better marketing strategy for your business. You’ll learn about interesting real-world ideas and proven marketing strategies for small businesses.”
Episodes to tune into first:
13. Social Triggers Insider
Next up is a podcast that “focuses on understanding the human brain from the marketing side of things,” as described by Sharon Van Donkelaar of Expandi.
“If you’re up for a deeper understanding of consumer behaviors to incorporate in your sales strategy, you will find it all here.”
Depth and unique content are two reasons why Van Donkelaar thinks you should give this podcast a listen. “Social Triggers Insider offers a unique take on marketing when compared to other podcasts that can sound a bit redundant. It gives you a more in-depth perspective of marketing and more importantly, the minds of current-day consumers.”
Episodes to tune into first:
- Tim Ferriss On Suicide, Fear of Failure, And The Secret to Success
- How Street Artist Marc Ecko Launched A Billion Dollar Clothing Company
- There are three types of people – Who are you?
14. The Authority Hacker Podcast
This podcast is for the SEO nerds out there, but also a great listen for any marketers aiming to improve their SEO game.
“It talks about and gives actionable advice on link-building, SEO (On and Off Page) and content marketing,” says Enrique Ambrocio of Constantly Striving.
“This podcast in particular is a must listen because the advice given comes from actual experience! None of the strategies talked about are ever not used; everything mentioned is put into practice first. They always feature some awesome guests who share their success (with digital marketing) and how they did it.”
Cyrus Yung of The World Management comments with three more reasons why you should tune into this podcast: “First, they are authentic in sharing what works for them now, what has not worked for them, what they are using currently, and they constantly learn from other experts to be better in the SEO field.
“Second, they are not afraid to share their opinions, even when both of them have a different stand. Thirdly, they recommend what they are using, other marketing channels to learn from, and even sometimes share good things about what their competitors have done.”
Episodes recommended by Ambrocio:
- How To Build Thousands of White Hat Links
- 13 Experts’ SEO Predictions For 2021 (And What We Got Wrong This Year)
Episodes recommended by Yung:
- How To Get High DR Links With Digital PR (Stacey MacNaught)
- How Jason Malone Built A 5 Figure/Month Business With Just 1 Link Building Tactic
Episode recommended by both Ambrocio and Yung:
15. The GaryVee Audio Experience
Well-known entrepreneur, CEO, investor, vlogger, and public speaker Gary Vaynerchuk hosts this daily podcast full of marketing and business insights.
As Adrienne Denaro of BagsID Network highlights, “This podcast features a mix of #AskGaryVee show episodes, keynote speeches on marketing and business, segments from his WEEKLYVEE video series, interviews and fireside chats he’s given, as well as new and current thoughts.”
Denaro loves the GaryVee Audio Experience because of Vaynerchuk’s “deep insights and ideas but also for his ability to cross generational gaps,” which make this podcast universally loved and a compelling way to bridge gaps between marketers of all perspectives.
“From the just-starting-out twenty-somethings to top-brass highly-experienced executives, an impressive number of friends and colleagues listen to this podcast. That makes it easier, in office, to land on the same pages and talk across what used to be a continental divide in fresh thinking vs. tried-and-true data-based approaches. GaryVee helps us speak a similar language to one another.”
Episodes to tune into first:
- What Entrepreneurs and Artists Have in Common
- The Mindset You Need to Avoid Burnout
- You Care Too Much About Other People’s Opinions
16. This Old Marketing
“This podcast mostly discusses the latest weekly trends in the marketing scene,” writes Trustana’s Isabella Zhou.
“It integrates all the key marketing topics, including digital content and strategies. In their 60-minute episode, they cover three to four stories that are all about the latest news. And there is always a one-minute ‘rant and rave’ where they choose to tell more about hard-to-face realities related to marketing.” Therefore, giving a practical and real touch to the show.
The reason Zhou recommends the show is that the episodes have “never had a dull moment in them. All their episodes are compelling. It is their delivery that attracts more people to listen to their content. They ensure that they include insights and humor that entice marketers to have in-depth learning about their discussions.”
Episodes to tune into first:
- The Greatest Marketing Predictions Episode Ever (2021)
- The Future of Content Marketing, TikTok and Football
- The Content War for Creators has Begun
17. Marketing Over Coffee
This one’s a podcast multiple marketers recommend. And it’s been going strong for over 13 years.
As Connor Hewson of Assured Marketing attests, “For me there is no podcast better than Marketing Over Coffee. The informative content covers all areas of marketing, with a good degree of attention dedicated to each. Often, COOs, CEOs, and founders of large companies will give their insight into the marketing strategies that they have found best, and then break down exactly how to replicate the success of these campaigns.”
Kate MacDonnell of Coffee Affection appreciates that “it’s easy listening,” combining valuable education with a bit of entertainment. “Oftentimes, when I’m listening to an episode, it doesn’t feel like I’m listening to a business-related podcast. It feels much more fun than, that but there are many takeaways from each episode as well.”
Harriet Chan of CocoFinder echoes MacDonnell’s insights, adding that she appreciates the podcast’s breadth and interactive element. “This podcast sounds so casual, conversational, and not at all newsy. They share tips on social marketing, SEO, search marketing, copywriting, affiliate marketing, and more. The fun part is they take listeners’ questions.”
Episodes recommended by Hewson:
Episodes recommended by MacDonnell:
Episodes recommended by Chan:
Episodes recommended by MacDonnell and Chan:
Episode recommended by all three:
18. Business Made Simple with Donald Miller
Last on this list is a recommendation by Graeme Rattray from Home Studio Labs.
“Donald Miller is the writer of the best-selling book ‘Blue Like Jazz’. He created the company StoryBrand to help companies become better at telling their story. He believes that story is the way to connect with customers.”
Since Miller is a story expert, he goes “through the power of story and how to apply that to creating a compelling story about your brand where the customer is the hero of the story. He talks about clarifying your message so that people can easily understand what you are about and engage with your brand.”
So why is this podcast helpful to a marketing enthusiast? Rattray answers: “This podcast is great for helping a business to focus their marketing efforts.
“Getting a consistent brand identity and story can help make customers understand your business is going to help them achieve their goals or fix their problems so they can achieve their goals. It is a must-listen for any company that is doing any kind of marketing.”
In short, if you’re into developing a consistent brand identity and storytelling to grow your business (or the company you work with), this podcast is a welcome resource to learn from.
Episodes to tune into first:
- How to Build a Strong Brand Around Your Core Values
- How to Build an Authentic and Inviting Brand
- Why You Need a Word-of-Mouth Marketing Strategy ASAP
Also, be on the lookout, because the creators of Business Made Simple are launching a new marketing-focused podcast (Marketing Made Simple), to build on the marketing insights they’ve already provided.
Wrapping up [+ a bonus podcast]
Here’s hoping you were able to get a list of new podcasts to check out (along with which episode to tune into first).
Before you leave, here’s another noteworthy podcast we’d love for you to listen to – the Searching for SaaS podcast, hosted by Referral Rock’s CEO, Josh Ho, and Nate Bosscher.
It covers the ins and outs of building a SaaS platform, including the various phases involved, while giving you an insider look into the SaaS-building journey. Don’t forget to tune in!